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WMIC

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WMIC
File:WMIC-AM.jpg
Broadcast area[1] (Daytime)
Frequency660 kHz
BrandingWMIC 660 AM
Programming
FormatFull Service/Country
AffiliationsABC, Michigan Farm Radio Network
Ownership
OwnerSanilac/GB Broadcasting
History
First air date
June 27, 1968
Technical information
ClassD
Power1,000 watts (Daytime)
Links
Websitehttp://www.sanilacbroadcasting.com/

WMIC (660 AM) is a full-service radio station in Sandusky, Michigan. WMIC went on the air at 1560 AM on June 27, 1968, and changed its frequency to the current 660 in 1987, serving Sandusky and the Thumb and Blue Water area of Michigan.

WMIC has two co-owned FM sister stations, Light and Easy Listening 97.7 WTGV-FM and Country 92.5 WBGV; the stations are locally owned and operated by Sanilac Broadcasting.

Programming

  • WMIC features a news-talk format throughout the week, with Rush Limbaugh weekday afternoons and a heavy commitment to local news and information.
  • The station also airs a polka music show on Saturday and Sunday afternoons with Paul Osentoski.
  • During the weekdays, WMIC features a country music morning show, Paul Harvey news and comment, and local news with Bob Armstrong.
  • WMIC 660 is home to "Swap Shop" a buy, sell, and trading show from 1 to 2 pm weekdays. This show draws in listeners from all over the region.
  • On Saturdays, AM 660 carrys the Glenn Hagee Master Handyman Show, and Money Talks, a financial planning show, on Sundays.
  • The station is popular in the area because of its commitment to local news in Sanilac County, Huron County, Tuscola County, Lapeer County and St. Clair County.

WMIC is a 1,000 Watt daytimer that signs off between sunset and sunrise to protect WFAN New York, which is a 50,000 Watt clear channel status radio station. Although it has such a low power, WMIC 660 can be heard through a large porion of Eastern Michigan, as far away as Flint, Detroit and its suburbs, and Oscoda. On clear weather days, the channel can be listend to even farther away, such as Roscommon, Ann Arbor, and Lansing.

Sources

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