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The Way I Are

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"The Way I Are"
Song

"The Way I Are" [sic] is a song by Timbaland, released as the second single from his second album, Timbaland Presents Shock Value. The song features R&B singer Keri Hilson and rapper D.O.E., both of whom are signed to Timbaland's Mosley Music Group label. It was released digitally worldwide in May 2007.

The track samples Salt-n-Pepa's 1987 single "Push It". This song's bass synths are similar to those in Justin Timberlake's "My Love" (co-written by Timbaland), though the main melody synth is recorded with modulation automations which differ in the verses and chorus. The song is featured in a 2007 McDonald's commercial; it not only plays in the background, but the viewer sees at the beginning a DJ loading the "The Way I Are" record onto a turntable.[citation needed] The song was also featured on Dancing with the Stars when Spice Girls member Melanie Brown performed her freestyle dance to the live band's version of the song with her professional partner, Maksim Chmerkovskiy. The song is on the soundtrack of NBA Live 08 on all consoles.

Music video

The music video for the song was shot in the City of Salford in Greater Manchester, UK, on May 18, 2007. It was directed by Shane Drake.[2] Drake commented on the video and said:

I like to tell stories with my videos — and Timbaland’s new video is going to be unlike any other. Utilizing the tools of incendiary cinematography and fierce lighting schemes, I plan to sculpt an edgy masterpiece, oozing with style and impact. With each rhythmic pulse and beat we will time crafty edits, sharp as tacks and smooth as steel. This video is going to be an artistic expression of Timbaland's music. As an added element of force and velocity, we will follow Timbaland as he cruises around the city. From the colors, to the wardrobe — to the edits, we will craft a slick masterpiece that defies genre and truly defines cool.[2]

File:TheWayIAreVideo3.PNG
Timbaland and Keri Hilson in the music video for "The Way I Are".

The video version includes an extra verse from Timbaland's brother Sebastian. This verse was added to 'pad out' the song, as the album version of the song has an elongated period of time in which nothing but the beat is played.[3] Though being unusual for American music video productions, the video world premièred and received its first official airing on June 15 on the German music television channel VIVA.

The video also includes three english freestyle football players. A "director's cut" of the video is now on YouTube and it features Timbaland in an black cab and shows him in a more casual perspective. The music video has received over 43.7 million views on YouTube.

Remix video

File:TheWayIAreTimbaland.jpg
Keri Hilson, Timbaland and D.O.E. in the music video for "The Way I Are (I.R. Remix)".

The song also had a video created for the song's remix which was created out of the song's original clip. Unlike the original, Sebastian was not featured in the song's remix video.

Official versions

  • Album version - 2:59
  • Extended/Video version - 3:34
  • Jatin's Desi Mix Version - 3:29
  • Nephew remix - 3:50
  • OneRepublic remix - 3:34
  • Radio edit - 3:19
  • Instrumental -3:34
  • Remix (on Garbz Presents: Through My Eyes) - 3:44

Chart performance

On the issue date of June 16, 2007, the single debuted on the U.S. Billboard Hot 100 at number seventy-eight, peaked at number three for four non-consecutive weeks, eventually spending nineteen consecutive weeks inside the top ten. [4] "The Way I Are" has also spent three consecutive weeks at number one on the U.S. Pop 100, becoming Timbaland's second number one on this chart.

In the UK, "The Way I Are" debuted at number eighteen on the UK Singles Chart, and later peaked at number one for two consecutive weeks, spending a total of twenty-three weeks on the chart. The song has also peaked at number one for five consecutive weeks in the Irish Singles Chart, thanks to its success in the UK, and also peaked at number two for two non-consecutive weeks in New Zealand, spending a total of twenty-one weeks on the chart. Here it was the third-biggest song of 2007. The song also peaked at number four in Austria, and number five in Germany, where it is Timbaland's second top-five hit in both nations. In France, a mix of the song featuring French singer Tyssem was released, and peaked at number two becoming Timbaland's highest peaking single there.

"The Way I Are" peaked at number one on the Canadian Hot 100 and the European Hot 100 Singles Chart, as well as peaking at number one in countries such as Norway and Israel. The song became Timbaland's highest peaking single thus far in the Netherlands where it peaked at number four.

The song became a major hit in Australia where it reached number one, and became Timbaland's first top-ten entry on the ARIA charts (not counting a plethora of collaborations). The single has become so successful that it managed to revive interest in not only Timbaland's album, but also his two previous singles "Give It to Me" and "Throw It on Me", with "Give It to Me" re-entering the top 50 and "Throw It on Me" entering the top 50 for the first time. On the United World Chart, "The Way I Are" has peaked at number two, and was at that point Timbaland's most successful single on this chart, until "Apologize" peaked at number one in November 2007.

Chart (2007) Peak
position
Australia ARIA Singles Chart[5] 1
Austria Singles Top 75[6] 4
Belgian National Top 40[7] 2
Brazilian Hot 100[8] 11
Canadian Hot 100[6] 1
Danish Top 20[9] 1
Dutch Top 40[6] 3
Euro 200[10] 1
Finnish Singles Chart[6] 3
French Singles Chart[6] 2
German Top 100[6] 5
European Hot 100[11] 1
Irish Singles Chart[6] 1
Israeli Singles Chart[6] 1
Norway Singles Top 20[6] 1
New Zealand RIANZ Singles Chart[6] 2
Polish National Top 50[12] 1
Sweden Singles Top 60[6] 1
Swiss Singles Top 100[6] 3
Turkish Top 20 Chart[13] 1
UK Singles Chart[6] 1
United World Chart[6] 2
World Top 100 Singles[14] 1
U.S. Billboard Hot 100[6] 3
U.S. Billboard Pop 100[15] 1

¹ "The Way I Are" (Timbaland feat. Tyssem)

Template:Succession box two to one
Preceded by UK Singles Chart number-one single
July 29 2007 - August 12 2007 		Succeeded by
"With Every Heartbeat" by Robyn with Kleerup
Preceded by Irish Singles Chart number-one single
July 29 2007 - August 26 2007 		Succeeded by
Preceded by Billboard Eurochart Hot 100 number-one single
August 23 2007 		Succeeded by
Preceded by Turkish Singles Chart number-one single
August 24 2007 		Succeeded by
Preceded by Bulgarian National Top 40 number-one single
August 25 2007 - October 7 2007 		Succeeded by
Preceded by Canadian Hot 100 number-one single
September 1 2007 		Succeeded by
Preceded by Euro 200 number-one single
September 9 2007 - October 7 2007 		Succeeded by
Preceded by Eurochart Official Top 40 Singles
August 11 2007 - August 25 2007 		Succeeded by
Preceded by Billboard Hot Dance Airplay number-one single
October 13, 2007 		Succeeded by
Preceded by Australian ARIA Singles Chart number-one single
October 29 2007 - November 5 2007 		Succeeded by

References

  1. ^ "Brazilian site, with the Billboard Hot 100 sales this week". Retrieved September 28. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |accessyear= ignored (|access-date= suggested) (help)
  2. ^ a b 30 (May 15 2007). Shane Drake Set to Direct Timbaland's New Hip Hop Music Video For The Way I Are. OpenPR. Accessed October 4 2007.
  3. ^ 30 (May 20 2007). Timbaland - "The Way I Are" Music Video. KOVideo. Accessed October 4 2007.
  4. ^ "Timbaland and Keri Hilson - The Way I Are: Chart Positions". Retrieved June 13. {{cite web}}: Check date values in: |accessdate= (help); Unknown parameter |accessyear= ignored (|access-date= suggested) (help)
  5. ^ Top 50 Singles Chart - Australian Record Industry Assocation
  6. ^ a b c d e f g h i j k l m n o "Timbaland and Keri Hilson - The Way I Are global chart positions and trajectories". aCharts.us. Retrieved June 30 2007.
  7. ^ Belgian National Top 40
  8. ^ Brazilian Hot 100
  9. ^ hitlisten.nu
  10. ^ Euro 200
  11. ^ Billboard.com - Charts - Singles - European Hot 100 Singles
  12. ^ Polish National Top 50
  13. ^ Turkish Airplay Chart
  14. ^ World Top 100 Signles
  15. ^ Billboard.com - Artist Chart History - Timbaland
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