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Officeworks

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Officeworks Superstores
Company typeSubsidiary
IndustryRetail
Founded1994
Headquarters,
Number of locations
116
Key people
Mark Ward, Managing Director, Officeworks
RevenueIncrease $1,264 million AUD (2007)
Increase $85.4 million AUD (2007)
Number of employees
4,000+
ParentWesfarmers
DivisionsOfficeworks Retail, Officeworks BusinessDirect, Harris Technology
Websitewww.officeworks.com.au

Officeworks is an Australian office supplies store, which was established in the early 1990s by Coles Myer(then Coles Group and now bought out by Wesfarmers). Officeworks is based on the US chain Office Depot, using their concept as a one stop office store. [1]

Officeworks' popularity and profits have increased remarkably over time, with new stores continuing to open across Australia.

History

The first Officeworks opened in the inner city suburb of Richmond in Melbourne in June 1994. Its mid-1990s TV commercials were popular, including the Taking Care of Business theme and the Back to School Savings commercial. In 1994-1995 Officeworks opened more stores throughout Melbourne in South Melbourne, Fitzroy, Chadstone and Ringwood, while expanding into other cities also. In late 2006 the business opened its 100th store in South Yarra, coincidently very close to the first store in Richmond. Officeworks now has 116 stores[2] in every Australian state and territory except for the Northern Territory.

Business

Most Officeworks stores feature the following departments:

  • Printworks - Printing and photocopying service, also providing laminating, etc and custom promotional products as well as the new Photobooks product. Also (via third parties) provide business cards, printed stationary, stamps and name badges
  • Techworks - Providing computing, business machines and other electronic products.
  • Furnitureworks - Chairs, desks, filing cabinets and other office furniture.
  • General Stationery - Pens, paper, and all other stationery needs.
  • Inkworks - Provides Ink and Toner replacements and recycling.

Officeworks also has an internet and phone sales division known as Officeworks BusinessDirect. This division runs as its own supply warehouse and stocks a similar range to the retail stores on a delivery only basis - focusing more on the day-to-day needs of medium to large businesses as opposed to the small business and general consumers that shop in store.

File:Officeworks-store.jpg
A view of Officeworks store.

Corporate History

Harris Technology, an IT retailer, was purchased by Officeworks/Coles Myer in 1999 and is now a subsidiary of the larger office supplies retailer.

Viking Australia (a subsidiary of Office Depot) was taken over by Officeworks/Coles Myer in December 2002. Viking Office Products was merged with Officeworks Direct to form Officeworks BusinessDirect.

References

  1. ^ André Sammartino (2007), 'Retail’, in Dick, H. & Merrett, D. (eds.), The Internationalisation Strategies of Small-Country Firms: The Australian Experience of Globalisation, Edward Elgar: Cheltenham, UK, pp.175-194.
  2. ^ "Coles Group Full Year Stats" (PDF). Coles Group Limited. 2007-09-19. Retrieved 2007-09-21.