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WMIC

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WMIC
File:WMIC-AM.jpg
Broadcast area[1] (Daytime)
Frequency660 kHz
BrandingWMIC 660 AM
Programming
FormatFull Service/Country
AffiliationsABC, Michigan Farm Radio Network
Ownership
OwnerSanilac/GB Broadcasting
History
First air date
June 27, 1968
Technical information
ClassD
Power1,000 watts (Daytime only)
Links
Websitewww.sanilacbroadcasting.com

WMIC (660 AM) is a country radio station licensed to Sandusky, Michigan. WMIC signed on the air at 1560 kHz on June 27, 1968, and changed its frequency to the current 660 in 1987, serving Sandusky, the Thumb and the Blue Water area of Michigan.

WMIC has two co-owned FM sister stations, Light and Easy Listening 97.7 WTGV-FM and Country 92.5 WBGV; the stations are locally owned and operated by Sanilac Broadcasting.

Programming

  • WMIC features a news and talk format throughout the week, with Rush Limbaugh weekday afternoons from 2 to 5 pm, and a heavy commitment to local news and information.
  • The station also airs a polka music show on Saturday and Sunday afternoons with Paul Osentoski, who is in the Michigan Polka Hall of Fame.
  • During the weekdays, WMIC features an all local morning show, with Paul Harvey news and comment, country music, local news, and local people making news.
  • From 9 am to noon, the station plays classic country. The noon hour on WMIC is dedicated to news.
  • WMIC 660 AM is home to "Swap Shop" a buy, sell, and trading show from 1 to 2 pm weekdays, and 8 am Saturdays. This show draws in listeners from all over the region.
  • On the weekends, the station carries the Glenn Hagee Master Handyman Show, and Money Talks, a financial planning show.
  • The station's success is due in part to the commitment to local news in Sanilac County, Huron County, Tuscola County, Lapeer County and St. Clair County.[citation needed]
  • When not featuring news/talk programming, WMIC plays modern country music. After 6:15 pm weekdays, the station is completely dedicated to music.

WMIC carries 1,000 watts operating during the day only. The station signs off between sunset and sunrise to protect WFAN New York, a 50,000 watt clear channel radio station. Although it has only 1,000 watts, the station can be heard through a large portion of eastern Michigan, as far away as Flint, Detroit and its suburbs. The station can also be heard in Oscoda and across Lake Huron in Goderich as well as Kincardine, Ontario. On clear weather days, the station can be heard as far away as Roscommon, Ann Arbor, and Lansing.[1]

References