ZipZoomfly
ZipZoomFly is a popular Internet retailer for computer parts and related products. Based in Newark, California, ZipZoomFly was founded in 1998 under the name Googlegear.
Name change
The company changed its name from Googlegear to ZipZoomFly in September 2003. The official reason given was that the store originally intended to offer a seemingly endless variety of products (a googol of them), but had recently decided to focus on only high quality computer parts. The new name, they say, reflects the speed at which the computer industry moves.
However, some people suspected the true reason was potential legal complications from Google, which was founded around the same time as Googlegear. Notably, the domain googlegear.com is now owned by Google, and http://www.googlegear.com redirects to a Google page explaining that Googlegear has never been associated with Google.
Curiously, both companies misspelled googol the same way.