Animals on the Underground
Animals on the Underground is a collection of over 20 animal characters made using only lines, stations and interchange symbols on the London Underground map, created by illustrator Paul Middlewick in 1987. In 2003, the concept was used in a poster campaign by advertising agency McCann-Erickson to promote the London Zoo.[1] They have also appeared on London Television and in press articles around the world including The Daily Mail and The Guardian.
The International Fund for Animal Welfare (IFAW) ran a fund raising poster campaign on the London Underground in April 2008. The posters used the Seal, Elephant and Whale images to raise awareness of seal hunting in Canada, the ivory trade and whale hunting respectively.
The Animals have also appeared many times in London's Metro newspaper and is regularly featured on blog sites around the world. Animals on the Underground concept and images are copyright protected and uses the London Underground map, symbol and typeface under license.
References
- ^ "Animals Underground". London.net. 2003-08-14. Retrieved 2007-11-18.
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- "'Bright Spark' feature", Web User Magazine, p. 35, 13–26 May 2004
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