Boroline

Boroline is an over the counter antiseptic cream sold in India. The brand was launched in 1929 in Kolkata by Gourmohan Dutta, a Bengali merchant. Over the years, the brand's popularity soared, and it became an icon of national economic self-sufficiency in a nation that was still under the British rule. It is still one of the more popular brands in India.

It is meant to be used for cuts, cracked lips, cracked nipples, rough skin, and to treat infections.^[1]

It is a combination of the antiseptic boric acid, the astringent and sunscreen zinc oxide, and the emollient lanolin [3]

It is manufactured by G D Pharmaceuticals Private Limited and was created in 1929.^[2]

References

^ GD Pharmaceuticals Private Limited: Boroline[1]
^ Contemporary Marketing: The Changing Face of Marketing in the 21st [2]

External links

Borolie: Superbrand

Boroline was handed out for free to anyone who asked for it on 15th August 1947,India's Independence Day.

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[1] GD Pharmaceuticals Private Limited: Boroline[1]

[2] Contemporary Marketing: The Changing Face of Marketing in the 21st [2]

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