Health & Lifestyle Channel
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" Health & Lifestyle Channel[1]" (HLC)</a> founded by Mr. Robert Chua is the world's first 24/7 TV/Internet Channel where all the contents are solely focused on health and lifestyle. It is a 'cross-media' Interactive TV where television, Internet and Telephony merges into one to enhance TV viewers and Internet users' viewing experience.
HLC is not 'Passive' but 'Interactive' television. All its 'live' shows simulcast over i-Cable Channel 27 , HK Broadband Channel 506, and throughout the world on www.ihltv.com .
HLC will introduce both Eastern and Western 'Health Care' and promote the benefits of TCM (Traditional Chinese Medicine) to the world. It aims to promote a healthy lifestyle with lots of 'Preventive Care' promotions, aids Prevention, blood donation, hygiene, etiquette etc. HLC will be the guide to a quality lifestyle.
Such genre in a channel will be perceived to be too educational and boring especially when delivered as a traditional (passive) television channel. With creative programming and interactive formats, this channel will have the 'feel and look' of a general 'infotainment' channel. Its infotainment programs will appeal to both the young and old who are health conscious in body, mind and looks. On top of the usual Interview/Talk Shows (Q & A with International Doctors / Specialists, Healthcare / Beautycare / Babycare Advisers, Sex Education etc), there will be Internet/TV Quiz Mind Game Shows, documentaries supported by 'live' segments; shows to enhance the topic/subject on Travel, Cooking, Homes, Spas, Exercise, Home Shopping, Petcare etc. all related to Quality of Life and Personal Wellbeing.
Mr. Robert Chua is a pioneer in Asian Television with over 44 years of TV experience in Australia, Singapore,Hong Kong and China.
In the 1967 Mr. Chua helped establish TVB 'Terrestial' and created Hong Kong's first locally produced live TV show 'EYT'., In the 1994, he founded China Entertainment 'Satellite' Television (CETV), and sold it to Time Warner in late 2003.