Vodafone Australia (brand)
| Vodafone Logo | |
| Company type | Subsidiary of Vodafone Plc |
|---|---|
| Industry | Telecommunications |
| Founded | 1992 (awarded licence)[1] |
| Headquarters | 799 Pacific Hwy Chatswood, NSW, 2067 |
Key people |  Russell Hewitt, CEO |
| Products | Prepaid and postpaid mobile phones |
Number of employees | 1400 (as of 2005)[2] |
| Website | http://www.vodafone.com.au/ |
Vodafone Australia is a mobile telephone company, a subsidiary of Vodafone Plc operating in Australia. Vodafone Australia is a non-listed, wholly owned subsidiary of Vodafone Plc (which is based in the UK) focusing solely on providing mobile telephony services.
Phone products include 3G prepaid and postpaid mobile services, on the GSM mobile network. Vodafone live! is Vodafone's mobile Internet service.
Recently the company announced it would be selling the iPhone in Australia, however details were vague and would not say whether the iPhone would be sold exclusively by Vodafone or not. However, it has now been revealed that both Vodafone Australia, Optus and Telstra will carry the iPhone in Australia.[3]
Coverage
Vodafone's Globalstar integrated satellite/digital service covers 100 per cent of the Australian continent and up to 200 nautical miles (370 km) from the mainland. The GSM mobile service covers 93 per cent of the population. In a media release issued on the 27th May 2008, Vodafone claimed 4.031 million mobile telephone customers connected across Australia (including 0.341 million connected to MVNOs).[4]
Mobile phone saturation in Australia is at 90.1 per cent, and mobile phones now far outnumber fixed lines. There is strong growth in pre-paid services: as of June 2005, 47% of mobile users were pre-paid, and is estimated to grow to 54.4% by 2008.[2]
Retail
Vodafone phones are sold in almost 16,000 retail outlets across Australia, with 170 Vodafone-branded stores.[2]
Different outlets include:
- Authorised service dealers
- Petrol and convenience stores
- Selected newsagencies
- Harvey Norman
- Tandy
- Dick Smith Electronics
- Kmart
- Woolworths
- Video Ezy
- Priceline
Sponsorship
Vodafone Australia is involved in sponsoring a number of Australian sports teams:
- Rugby union: the Wallabies and all Australian Super 14 teams
- AFL: Brisbane Lions, Port Adelaide, West Coast Eagles, North Melbourne FC
- Motorsports: TeamVodafone (V8 Supercars)
The company also holds the naming rights to Vodafone Arena, a mixed-sports venue in Melbourne.
References
External links
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