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Wizards of Waverly Place

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Wizards of Waverly Place
File:Wizard of waverly place logo.PNG
The show's title card showing from left to right David Henrie, Selena Gomez, and Jake T. Austin
Created byTodd J. Greenwald
StarringSelena Gomez
David Henrie
Jake T. Austin
David DeLuise
Maria Canals-Barrera
Jennifer Stone
Opening theme"Everything is Not What It Seems" by Selena Gomez
Country of originUnited States
Original languageEnglish
No. of seasons2
No. of episodes22 (list of episodes)
Production
Executive producersTodd J. Greenwald
Peter Murrieta
Running time22 min. approx.
Original release
NetworkDisney Channel
ReleaseOctober 12, 2007 –
present

Wizards of Waverly Place is a live-action Disney Channel Original Series which premiered on October 12, 2007 on Disney Channel.[1] The series focuses on the three Russo children who, on the surface, seem to be normal teens, but are actually wizards in training. The Russo children will compete within their family to be the best wizard later, and he or she that wins the magic tournament will get to keep their powers as an adult. On April 9, 2008, it was announced that Wizards of Waverly Place would return for a second season in 2008. [2]

Premise

The show centers upon Alex Russo, her older brother Justin, and their younger brother Max. The three live with their Italian-American father, Jerry, and their eccentric Latina mother, Theresa. Jerry was a wizard when he was young and was able to keep his powers, since he proved to be the better wizard (better than his brother). However, it is said that wizards cannot marry non-wizards, so Jerry gave up his powers to marry Theresa. Alex often gets into trouble by using magic unsupervised, and learns lessons and morals that span among friends, family, and school. When they reach adulthood, the three will compete to see who gets to keep their adult powers.

Cast

File:Wizards of Waverly Place.jpg
The Russo family
  • Selena Gomez as Alex Russo, a young wizard in training. She is the middle child and the only girl, often being overshadowed in school and in wizard training by her brother, Justin. She is a trouble-maker and often tries to take shortcuts with magic and often grounded at times for using magic without permission. Her best friend is Harper Evans, and the two usually are bullied and fight with queen bee, Gigi and her copy-cat crew.
  • David Henrie as Justin Russo, the oldest child in the Russo family. He's smart, loves school, and enjoys sports; he is a fan of the Mets and the Jets. He is not popular, and Harper (Alex's best friend) has a crush on him. He knows more about magic than his younger siblings, but he often gets mixed up with Alex's crazy schemes and mishaps.
  • Jake T. Austin as Max Russo, the youngest in the family. He is not that smart in school or Wizard Training, often doing unpredictible things, and sometimes gets in trouble. He is also friends with Josh Ray.
  • David DeLuise as Jerry Russo, Justin, Alex, and Max's father. He runs the family's sandwich shop, and trains the Russo kids in magic. He beat his brother to keep his powers, but chose to give them up to marry Theresa, who isn't a wizard.
  • Maria Canals Barrera as Theresa Russo, Jerry's wife and Justin, Alex, and Max's mother. She isn't a wizard but knows all about the magical world. She helps run the sandwich shop.
  • Jennifer Stone as Harper Evans, Alex's best friend. She doesn't know about the Russo kids' magical abilities, which often makes her confused about some of the Russo's crazy antics regarding their secret. She repeatedly tells Alex that she thinks Justin is cute.

Casting

Gomez, Henrie, Austin and Canals all had roles in another Disney Channel series or Disney Channel Original Movie. DeLuise and Stone have never, although Stone will soon. The writers originally struggled with naming the characters; there were originally supposed to be two children: Jordan (later Justin) and Julia (later Brooke, then Alex), but that was changed after Austin was hired. Jennifer Stone plays Harper, Alex's best friend.

Recurring characters

  • Elaine (Amanda Tepe) is the recurring character with the most appearances. She appears in almost every episode, playing a random character who speaks with a boring drawl. Jobs she has held include department store manager, waitress, frozen yogurt store manager, hotel maitre'd, dog show security guard, the information desk lady at Volcano Land, and the art museum security guard, which was her latest job. At Volcano Land it shows that she may know something about magic herself due to that volcano land is a wizard theme park that only wizards can obtain access to. In the episode, New Employee, her name tag says Amanda, however in Art Museum Piece she is known as Elaine.
  • Gertrude "Gigi" Hollingsworth (Skyler Samuels) is Alex's rival. She has tried to embarrass Alex ever since they were in kindergarten when Gigi spilled juice on Alex's mat during naptime and said Alex had an "accident." Another one of Gigi's targets is Alex's best friend, Harper. Gigi invited Harper to her annual tea party with the purpose of crowning her as the biggest loser at the tea. So far she has appeared in the episodes, Crazy Ten Minute Sale and Alex's Choice.
  • Miranda Hampson (Lucy Hale) is Justin's goth girlfriend. She really likes Justin - according to Alex, she "brightens from tragic to gloomy when they're together" and is Justin's first kiss. Harper believes that the reason Justin is dating Miranda is that Miranda looks very much like her. She is very fond of the color black and hates Corporate America. She has so far appeared in the episodes, First Kiss and Pop Me and We Both Go Down. However, in recent episodes, Justin and Miranda seem to have broken up since Justin tries to impress other girls, Kari, by joining the school's baseball team in The Supernatural, and Millie, an employee at the Sub Station in Credit Check. These episodes could have been produced before Justin and Miranda started going out though, because Disney doesn't air the episodes in order.
  • Frankie (Paulie Litt) is Justin's rival. He seems to have a crush on Alex and Harper, and he is often seen scamming Justin and Max. Although he is just a child, Frankie seems to have the personality of an old time Italian gangster. Frankie has a similar personality to Stanley in That's So Raven and Rico in Hannah Montana. They are all short in height, they seem to have a crush on the female main character, and they are seen scamming the male main character. He has so far appeared in the episodes, New Employee and Curb Your Dragon.
  • Riley (Brian Kubach) is Alex's crush in I Almost Drowned in a Chocolate Fountain and The Supernatural and her boyfriend in Alex's Spring Fling. He is on the Baseball team, and likes Alex just as much as she does him. He appears to be at Alex's level in most school subjects, such as Spanish. He also appears to be Justin's friend.


Cast Character Season 1
Amanda Tepe Various 8
Brian Kubach Riley 3
Skyler Samuels Gigi 2
Heather Trzyna Wannabe #1 2
Kelsey Sanders Wannabe #2 2
Lucy Hale Miranda 2
Paulie Litt Frankie the Answer Man 2
Wayne Federman Mr. Laritate 2
Octavia Spencer Dr. Evilini 2
Ian Abercrombie Headmaster Crumbs 2
Jim Wise Mr. Malone 1
Bryant Johnson Matt 1
Jack Plotnick Pocket Elf 1
Daryl Sabara T.J. Taylor 1
Malese Jow Ruby Donahue 1
Candace Brown Genie 1
Jeffrey Christopher Todd Jeffrey 1
Sara Paxton Millie 1
Juila Duffy Ms. Angela 1

Episodes

Season Ep # First Airdate Last Airdate
Season 1 21 October 12, 2007 August 31, 2008
Season 2 October, 2008 2009

Spells

Spell Effect First User Episode(s) Featured
Edgebonoutoosis Duplicates the user's desired object Alex Russo Crazy Ten Minute Sale
McReary TimeReary Rewinds time for a few seconds; Wizards can sense when it is used while non-magical humans just have a case of Deja Vu Justin Russo First Kiss
Take this girl with the skills of a bench, and turn her into a serving wench Gives a waiter with no skills, the skills of a professional server Alex Russo New Employee
Take this girl who's a great serving wench, and give her back the skills of a bench Takes away the skills of a professional server
Stop all the racket, I'll wear a jacket A jacket appears on the user Disenchanted Evening
Commakus Pancakus Conjures a stack of pancakes
Transportium Nextorbitorium Transports you to another planet (possibly only either of the two closest planets relative to which planet you're on)
Some people are a gem, some people are a rat, to learn who's who, give me the ear of a bat Transforms your ear into a bat's ear and gives you a bat's hearing Alex's Choice
Some are evil, some are kind, but now all must speak their mind Forces someone to say their thoughts out loud Alex's Choice &
Wizard School Part Two
Animosa Espinosa Transforms a human into an animal Curb Your Dragon
Huminosa Espinosa Transforms a human who's been turned into an animal back into a human
Murrieta Animata
Murrieta Animata Grande
Animates an object
Animates an object and makes its size lifelike
Max tried but failed
Alex Russo
Pop Me and We Both Go Down &
Alex's Spring Fling
Garribay Imobilitay Unanimates an object that's been animated (only if the animated object hasn't already developed emotions) Alex Russo
Levitatus Liquidatus Levitates any liquid Max tried but failed Potion Commotion
We are now small and teeny weeny, take us inside to see the genie Brings you inside a genie's lamp Justin Russo Justin's Little Sister
We are now small and teeny weeny, we are done visiting the genie Brings you out of a genie's lamp
Mailius Spontanious (name of person or place) Sends any object or person to the person or place mentioned in the spell (The Wizard Mail code) Alex Russo Wizard School Part One
From your chin to your toes, an elephant trunk grows Grows an elephant trunk on a human
Scritty Politty NoQuitty Forces someone not to quit something they don't want to do Dr. Evilini Wizard School Part Two
Tomnunane Kinesis Moves objects and defies the law of gravity to your liking Justin Russo The Supernatural
Cerebellum Erasus Erases everybody's mind in the area where the spell is being performed, including wizards
Cashmearus Appearus Zaps a cashmear sweater on you Alex Russo Alex in the Middle
Cranium Revolvis Makes people's heads rotate a full 360 degrees Kelbo Russo
Dehidratus Lugatis Apus Escapus Drains flood and turns sea chimps that were originally humans back into humans Alex Russo
Transfiguration Spell Transforms items or creatures into other items or creatures; spoken in various forms Justin Russo Report Card
You haven't acted with any responsibility, say goodbye to your magical ability Takes away any wizard's magical powers Headmaster Crumbs
Gialsjay Timesday Freezes time for as long as you can hop/walk/run with one leg (Dr. Jay Gials, the inventor of this spell, only had one leg) Justin Russo Credit Check
Transferra Identica Switches two people's bodies Jerry Russo
Alex Russo
Quinceanera
Pictures of faces, return to your places (place and time) To return a painting or pictures back into its rightful place Alex Russo Art Museum Piece
Go Through, Mo Through Charms a person or object to pass through solid objects Justin Russo
Frames of figures step out of your pictures Brings people in pictures out of them and gives them life Alex Russo
Pyronicus Explosius Produces fire (size depends on how much energy you use)
Hydronicus Tsunamius Produces water (size depends on how much energy you use)
Magically Appear a (name of object) Here Magically makes an object appear
Walker McStalker Makes you follow a person without tiring
Reklaw Mcreklats Reverses the previous spell
Lieucas Truthucas (a question) Forces a person to answer your question truthfully
This way, that way, open a pathway A pathway appears where the user desires it to be
Before I sobber, before I cry, give me wings of a butterfly Gives you butterfly wings

Spell Improvisation/Make-'em-up Spells

Spell Effect Who Used It
Satisfy my empty belly, make me a peanut butter and jelly Turns the one saying the spell into a PB&J sandwich Max Russo
Although I like such tasty snacks, I'd rather have my brother Max Turned Max, who was a PB&J sandwich, back into a human Alex Russo
I'm old enough to hang with actress/model/spokeswoman Ruby Donahue, so get me into "Night of the Halloween Sorority Party Disaster 2" Transported Alex literally into "Night of the Halloween Sorority Party Disaster 2"
We've had enough of all this fear, so hurry up and get us outta here Got Justin and Alex away from the masked villain in the movie Justin Russo
I'm scared of what might happen next, so take us to the Mondoplex Got Alex and Justin out of the movie and back to the theater lobby

Additionally, in episodes, Disenchanted Evening and Alex in the Middle, there were spells used by T.J. Taylor and Kelbo Russo in which no exact incantation was given.
Also, in the episode Pop Me and We Both Go Down, Alex uses the animation spell, "Murietta Animata", to animate the trophy man. However in the ending she animates the trophy man and uses "Grande" on him which makes him grow like in Alex's Spring Fling with Calico Woman so basically, she uses both "Murietta Animata" and "Murietta Animata Grande" in both episodes Pop Me and We Both Go Down and Alex's Spring Fling.

Other Magical Items/Creatures

Item/Creature What It/They Do(es) Who First Introduced It What Episode(s) It Is Shown in
Wii-Wand A wand used for standard magic such as opening portals, making objects disappear, and levitating objects as well as an e-Mimic Feature plus an MP3 player that will hold a gillion songs. It is also somewhat slippery in which case the user can use the included saftey strap. Max Russo
Justin Russo
Crazy Ten Minute Sale
Crystal Ball A glass ball in which a wizard looks into so they can see the future Jerry Russo First Kiss
Pocket Elves These little creatures live in gold and silver eggs and can help you in any subject. They are addicted to chocolate and if they bite you, you'll be addicted to chocolate temporarily as well. Jerry Russo
The Pocket Elf Who Specializes in History and Use of Pocket Elves
I Almost Drowned In a Chocolate Fountain
Serving Wench A person/witch who's a profesional server in the Wizard Medieval Food Corporation Justin Russo New Employee
Cinnamon Charm A cinnamony charm that charms authority figures to let others do stuff they're not supposed to do T.J. Taylor Disenchanted Evening
Brownie Decharm The cocoa powder in the brownies stops the previous charm Justin Russo
Flying Carpet A carpet used for magical air transportation; a carpet license is required to fly anywhere without supervision Alex Russo
Jerry Russo
Theresa Russo
You Can't Always Get What You Carpet
Magic Broom Another method of magical air transportation that allows a wizard to fly, but at super slow speeds, which is why most wizards use carpets Theresa Russo You Can't Always Get What You Carpet (unseen but mentioned)
Wizard Mail Primary method of sending mail between wizards. You write a message, put it in a bottle, cork it, and send it off in a shoot Max Russo
Justin Russo
Alex's Choice
Magical Scent Bottles Magical bottles with wizardly scents, shaped like mini perfume bottles
Wizard Internet Shopping/World Wide Wiz Web (WWWW) A wizarding network you can buy wizardly items/creatures on special laptops Alex Russo Curb Your Dragon
Dragons Magical creatures that blow fire and have wings; can be diguised and owned as household pets Con-Wizard
Cubiks Wizard money used for magical items/creatures Alex Russo
The Power Hat A hat you must wear for a week so your wizarding powers don't go out of control when your powers start to kick in Jerry Russo Potion Commotion
Emotion Potions Potions that if you drink, will make you feel the desired emotion; if two people drink the same potion, they will feel the same emotion towards each other Jerry Russo
Justin Russo
Genie
Genie Lamp
A con-wizard that grants you three wishes which are ably retracted if you can find their "Restart" button. They live in golden lamps that don't look like everyday lamps and can only go outside if you rub it. Wizards can go inside the Genie's lamp to visit and observe the Genie. Jerry Russo
Justin Russo
The Genie
Justin's Little Sister
Wiz Tech Wiz Tech is a summer school for wizards and witches in training Justin Russo Wizard School Part One &
Wizard School Part Two
Twelve-Ball A wizard game played with 2-12 balls. To hit the balls, you need two gold double-sided paddles. Every few seconds, a hand throws in another ball. The winner of any twelve-ball tournament would win a "Heavyweight Champion"-type belt. It is played on a dodecahedron-shaped table. It is a little like ping pong. Dr. Evilini
Jerko Phoenix
Justin Russo
Wizard Instant Parcel Service (WIPS)
Wizard Mail Key
Secondary way to send mail between wizards. You use a special key and open a portal within mid-air and then say Mailus Spontanius and the place or person where you want to send your mail. Jerry Russo Wizard School Part One,
Wizard School Part Two, &
Alex in the Middle
Talking Lock Charm When you talk to it, the lock will talk to you Dr. Evilini
The Lock
Wizard School Part One
The Troublemaker's Cage When a person zaps you into a cage, it is because you are a troublemaker and you are locked in Alex Russo
Dr. Evilini
Discipline Bucket A huge bucket with spongewater to punish someone
Messenger Fish A fish that can carry someone's messages Dr. Evilini
The Fish
Wizard School Part Two
Opera Gum When chewed, it gives the chewer the voice of an opera singer while singing Kelbo Russo
Justin Russo
Alex in the Middle
Leprechaun Answer Blower When blown, a bubble comes out with a yes or no answer to the previously asked question Kelbo Russo
Max Russo
Emotiscope Allows a wizard to see someone's inner emotions Kelbo Russo
Alex Russo
Sea Chimps They are little pets for wizards that come in a packet and you don't have to feed them or play with them Alex Russo
Guinea Pigs Although regular animals, they are used for certain items and codes Jerry Russo Report Card

DVD Releases

Wizard School, is a 4 episodes DVD, already listed in Amazon.com, to be released in July 29, 2008 in the US.

Name Included Episodes US Release Date DVD Extras
Wizards of Waverly Place: Wizard School Wizard School Part 1, Wizard School Part 2, Curb Your Dragon, Disenchanted Evening July 29, 2008[3] Learn the spells used in the series so far!

Production

iTunes released the pilot episode as a free download on October 5, 2007, and on October 12, 2007 iTunes required it to be purchased. It first aired in Canada on October 26, 2007, airing on Family Channel, and first aired on Disney Channel UK on November 3, 2007. On its premiere night, it received 5.93 million viewers.[4]

The tag lines in advertisements are "They've got the power!", "Three typical teens, where everything is not what it seems" and "Being a teenager can be tricky."

It was one of the many shows affected by the 2007–08 Writers Guild of America strike. Just shortly after the show's premiere, the writing was halted due to the strike.[5] They are currently producing finished scripts of new episodes.

David Henrie has confirmed that he has written an episode for Season 2.

Main Settings

The show is primarily set on the Waverly Place street in Manhattan.

  • Waverly Sub Station is the Russo Family's sandwich shop. All three kids work and hang out there. It resembles a typical New York City Subway station.
  • The Magic Lair is where the Russo kids have magic class with their father. Often, the freezer is used as a portal. between the Waverly Sub Station and the Russo home
  • The Loft is where the Russo family lives. It is also connected to the magic lair and the Waverly Sub Station.
  • Waverly Place is outside of the Waverly Sub Station. Mainly, the pedestrian-only alleyway is shot and Waverly Place is only shot on certain occasions like in the episode First Kiss, prior to the crystal ball scene.
  • Tribeca Prep is the school that Justin, Alex, Max, and their friends attend.
  • The Black Cauldron is a magic potion store and is also found at the W.W.W.W.

Around the World

Wizards of Waverly Place is broadcast on the following stations around the world:

Region Network(s) Series premiere
United States Disney Channel October 12, 2007
Australia Disney Channel Australia October 19, 2007
New Zealand Disney Channel New Zealand
Canada Family Channel October 26, 2007
United Kingdom Disney Channel UK November 3, 2007
France Disney Channel France January 22, 2008
Italy Disney Channel Italia January 26, 2008
Poland Disney Channel February 29, 2008
Egypt Disney Channel Middle East
Jordan
Kuwait
Lebanon
Saudi Arabia
United Arab Emirates
Denmark Disney Channel Scandinavia
Finland
Norway
Sweden
Hong Kong Disney Channel Asia March 9, 2008
Indonesia
Malaysia
Philippines
Singapore
South Korea
Thailand
Vietnam
Brazil Disney Channel Brazil March 23, 2008 (Advance)
April 11, 2008 (Premiere)
Dominican Republic Latin Disney (North Zone) March 23, 2008 (Advance)
April 14, 2008 (Premiere)
Mexico
Argentina Latin Disney (Zone South) March 24, 2008 (Advance)
April 11, 2008 (Premiere)
Bolivia
Chile
Peru
Uruguay
Venezuela
Taiwan Disney Channel Taiwan March 28, 2008
Japan Disney Channel Japan April 18, 2008
Bangladesh Disney Channel India May 5, 2008
India

References

  1. ^ "Premier of Kids and Family Sitcom "Wizards of Waverly Place" ... "Friday, [[February 15]] on Disney Channel"" (Press release). Disney Channel Media Net. September 6, 2007. Retrieved 2007-09-20. premiere episode, "Crazy Ten Minute Sale," {{cite press release}}: Check date values in: |date= (help); URL–wikilink conflict (help)
  2. ^ Disney Channel MediaNet
  3. ^ Amazon.com: The Wizards of Waverly Place: Wizard School: Todd J. Greenwald: Movies & TV
  4. ^ Top Ratings
  5. ^ http://hollywoodstrike.blogspot.com/2007/11/wga-strike-updated-strike-affected-show.html