WCWF
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WIWB, Channel 14, also known as Wisconsin's CW, is The CW affiliate serving Green Bay, the Fox Valley, and northeastern Wisconsin. The station's city of license is Suring, with studios located in Green Bay, and is owned by ACME Communications, with the station's analog transmitter located outside of the unincorporated Octonto County community of Krakow, four miles north of Pulsaki on WIS 32, while the digital transmitter is located in the Town of Glenmore like the other Green Bay stations.
History
WIWB signed on the air on February 22, 1984, as WSCO-TV under the ownership of VCY America as a sister station to Milwaukee's WVCY-TV, airing religious programming. However, financial problems would force the station off the air by 1987. In 1992 Pappas Telecasting was granted the license. In 1993 it returned to the air with religious and home shopping programming. In 1995 Paxson Communications would buy Channel 14 and convert it to its paid programming format of the time. In 1998, the station was a charter O&O of Pax TV, and changed their call letters to WPXG (for Paxson Green Bay).
In 1999, ACME Communications purchased the station and added a primary WB affiliation, changing the call letters to the current WIWB and on-air branding to WB14; previously The WB had been seen in the Green Bay-Fox Valley market during off hours on UPN affiliate WACY (Channel 32), with Kids' WB airing as part of that station's children's lineup.
WIWB also continued to air Pax TV during the overnights and weekends for a few years after, but this has since been discontinued. The station eventually became more of a general entertainment outlet by 2002, with a heavy sitcom and court show lineup.
On March 9, 2006, WIWB was confirmed as Green Bay's CW affiliate, with UPN affiliate WACY going to MyNetworkTV. Channel 14 then took the new branding of Wisconsin's CW upon the network's launch, and in the two weeks after MyNetworkTV premiered, aired UPN programming such as Veronica Mars and Friday Night Smackdown on Saturday nights and Sunday afternoons respectively, after WACY abandoned UPN affiliation on September 4 after MyNetworkTV's launch. According to an email to station management, Channel 14 considered changing their call letters, but decided to keep the WIWB calls to avert audience confusion.
Station Logo History
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Channel 14's first logo under WB affiliation and their then-new call letters, used from 2000 until 2001.
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The station's second WB era logo, used from 2001 until 2004.
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Final WB era logo, from September 2004-mid-September 2006. The channel number is now played down, as WIWB airs on most cable systems on channels other than 14.
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Current logo for Channel 14 under CW affiliation.
