DZMB
 |
| File:Love radio ph.jpg | |
| Broadcast area | Metro Manila |
|---|---|
| Frequency | 90.7 MHz |
| Branding | 90.7 Love Radio |
| Programming | |
| Format | pop, oldies |
| Ownership | |
| Owner | Manila Broadcasting Company |
| Yes! FM 101.1 | |
| History | |
First air date | 1946 (AM Band) 1975 (FM Band) |
Call sign meaning | DZ Manila Broadcasting |
| Technical information | |
| Power | 25,000 watts |
| Links | |
| Website | http://www.mbcradio.net/ |
DZMB 90.7 MHz Metro Manila) is the flagship FM station of Manila Broadcasting Company in the Philippines, using the brand 90.7 Love Radio. The station's studio is located at the Star City, CCP Complex, Pasay City.
History
Love Radio was previously known by its call letters DZMB when it began broadcasts on the FM band in 1973 from its first broadcast days on the AM band. Back then, it played mainstream pop, later gravitating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers.
Personalities
Present disk jockeys
Most of the personalities/jocks' names are derived from common Filipino occupations (e.g. driver, vendor)
- Chris Chuper – a cross-between "Christopher" and "tsuper", a jeepney driver
- Nicole Hyala – lifted from "kolehiyala", a female college student
- Missy Hista - lifted from "masahista", a masseuse
- Papa Jack – lifted from the "padyak" boys, a bicycle with a sidecar
- Rey Porter - lifted from "reporter"
- Rica Hera - lifted from "cashier"
- Rico Pañero – lifted from "compañero", a moniker used to describe an attorney
- Pinong Lagari (Kadyot Pinong) – The character behind "Kadyot lang! Kadyot lang", Cebuano for "Wait up!" which became one of the station's catchphrases. His story was recently immortalized in the TV anthology Magpakailanman.
- Kukurukuku – The chipmunk-sounding character who first popularized "Kailangan pa bang i-memorize 'yan!" (Does it have to be memorized?)
Former Disk Jockeys
90.7 Love Radio
- Matthew Dancer - lifted from "macho dancer"
- Bobby Guard – lifted from "bodyguard"
- Lala Banderas – lifted from "labandera"
- Monsieur Betero – lifted from "sorbetero"
- Tommy Tambay – lifted from "tumatambay"
- Johnny Thor - lifted from "janitor"
- Benjie Parak - lifted from "parak" (police)
- Sexy Terry – lifted from "secretary"
Love Radio 90.7 - DZMB
- Nikki Ballet
- Joe Fandango
- Bernie
- Reggie Valdez
- Baby Boogie
- Mike Lambada
- Ricky Mambo
- Andie
- Roy
- Sonny Swing
- Jessie Samba
- Gabby Tango †
90.7 DZMB
- Grace Cervantes
- Georgia
- Carlo Sanchez
- Jim River - former station manager
- Boyet Tamayo - former station voice-over
- John dela Peña
- Gerard Jambora - "Eye in the Sky" traffic reporter
- Reggie Valdez
- Bob Cruz
- Mighty Thor
- Archie Black
- Rod Santos
- Arlene - former newscaster
- May Arevalo - former newscaster
Post 90.7 DZMB
Format
Love Radio plays pop music Monday to Saturday. Quatro Cantos (Four Songs) is the daily music countdown of Love Radio featuring four songs voted by listeners via SMS. Every Sunday, Love Radio plays oldies. Aside from music, the station gives jokes from Kadyot Pinong and Kukurukuku (Kuru-kuro ni Kukurukuku / Kukurukuku's Thoughts).
Love Radio stations
- Further information: Love Radio stations
Strengths and Criticisms
From strictly slow songs, the strong point of all Love Radio shows today has been its plain and simple grassroots entertainment . The jocks are criticized from mostly educated listeners of higher income groups for their cheap jokes, senseless banter, and even its absurd and green jock names.[citation needed] The listeners of 90.7 are mostly comprised of uneducated lower income brackets of the Philippine economy who mostly do not understand the English language.[citation needed]
A plus factor is the signal quality. DZMB's signal involves a quadraphonic (4 channel) stereo sound that is heavy on the bass side of music, giving it an overwhelming presence. Its a sure come-on
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even for radios of relatively weak quality, ensuring its popularity.[citation needed]