DZMB
 |
| Broadcast area | Metro Manila |
|---|---|
| Frequency | 90.7 MHz |
| Branding | 90.7 MIX FM |
| Programming | |
| Format | pop, oldies |
| Ownership | |
| Owner | Manila Broadcasting Company |
| Yes! FM 101.1 | |
| History | |
First air date | 1946 (AM Band) 1975 (FM Band) |
Call sign meaning | DZ Manila Broadcasting |
| Technical information | |
| Power | 25,000 watts |
| Links | |
| Website | http://www.mbcradio.net/ |
DZMB, branded as 90.7 MIX FM, is the flagship FM station of Manila Broadcasting Company in the Philippines. The station's studio is located at the Star City, CCP Complex, Pasay City.
History
Love Radio was previously known by its call letters DZMB when it began broadcasts on the FM band in 1973 from its first broadcast days on the AM band. Back then, it played mainstream pop, later gravitating to easy listening music. As DZMB, it also introduced and institutionalized the deep-voiced radio announcers.
Personalities
Present disk jockeys
Most of the personalities/jocks' names are derived from common Filipino occupations (e.g. driver, vendor)
- Chris Jackson - formerly Chris Chuper
- Nicole – formerly Nicole Hyala
- Missy - formerly Missy Hista
- Papa Jack
- Private Ryan
- Rica - formerly Rica Hera
- Mama Mae - better known as Mae Flores (Pinoy Idol finalist)
- Claudine
- Mama Sugar
- Rico – formerly Rico Pañero
- Pinong Lagari (Kadyot Pinong) – The character behind "Kadyot lang! Kadyot lang", Cebuano for "Wait up!" which became one of the station's catchphrases. His story was recently immortalized in the TV anthology Magpakailanman.
- Kukurukuku – The chipmunk-sounding character who first popularized "Kailangan pa bang i-memorize 'yan!" (Does it have to be memorized?)
Former Disk Jockeys
90.7 Love Radio
Ex-Jocks
- Matthew Dancer - lifted from "macho dancer"
- Bobby Guard – lifted from "bodyguard"
- Lala Banderas – lifted from "labandera"
- Monsieur Betero – lifted from "sorbetero"
- Tommy Tambay – lifted from "tumatambay"
- Johnny Thor - lifted from "janitor"
- Benjie Parak - lifted from "parak" (police)
Migrating Jocks
- Sexy Terry – lifted from "secretary" (currently worked from Yes! FM 101.1/DZRH)
- Robin Siena - lifted from "probinsyana"
- Rey Porter - lifted from "reporter" (unassigned from 91.5 Energy FM)
- Toni Tubero - lifted from "tuber/plumber" (currently worked from 102.7 Star FM)
Love Radio 90.7 - DZMB
- Nikki Ballet
- Joe Fandango
- Bernie
- Reggie Valdez
- Baby Boogie
- Mike Lambada
- Ricky Mambo
- Andie
- Roy
- Sonny Swing
- Jessie Samba
- Gabby Tango †
90.7 DZMB
- Grace Cervantes
- Georgia
- Carlo Sanchez
- Jim River - former station manager
- Boyet Tamayo - former station voice-over
- John dela Peña
- Gerard Jambora - "Eye in the Sky" traffic reporter
- Reggie Valdez
- Bob Cruz
- Mighty Thor
- Archie Black
- Rod Santos
- Arlene - former newscaster
- May Arevalo - former newscaster
Post 90.7 DZMB
Format
Love Radio plays pop music Monday to Saturday. Quatro Cantos (Four Songs) is the daily music countdown of Love Radio featuring four songs voted by listeners via SMS. Every Sunday, Love Radio plays oldies. Aside from music, the station gives jokes from Kadyot Pinong and Kukurukuku (Kuru-kuro ni Kukurukuku / Kukurukuku's Thoughts).
Love Radio stations
- Further information: Love Radio stations
Strengths and Criticisms
From strictly slow songs, the strong point of all Love Radio shows today has been its plain and simple grassroots entertainment . The jocks are criticized from mostly educated listeners of higher income groups for their cheap jokes, senseless banter, and even its absurd and green jock names.[citation needed] The listeners of 90.7 are mostly comprised of uneducated lower income brackets of the Philippine economy who mostly do not understand the English language.[citation needed]
A plus factor is the signal quality. DZMB's signal involves a quadraphonic (4 channel) stereo sound that is heavy on the bass side of music, giving it an overwhelming presence. Its a sure come-on[clarification needed] even for radios of relatively weak quality, ensuring its popularity.[citation needed]
Weekday Hourly Format
Currently MIX FM's regular format on weekdays is quite similar to sister station Yes! FM 101.1. The first 20 minutes are for local and foreign novelty songs, the next 20 minutes are for classic rock ballads, and the last 20 minutes of the hour are for OPM songs. These days, the station is played on automated spinners 24 hours a day, similar to Yes! FM. Saturday Classic Weekend a special program of 90.7 MIX FM (Love Radio) aired the hits of the 70s, 80s, 90s and past 2000s will be playing every Saturday from 6 am-12 mn.