Ivan Chtcheglov
Ivan Vladimirovitch Chtcheglov, (Russian: Иван Владимирович Щеглов) (16 January 1933–April 21 1998) was a French political theorist, activist and poet, born in Paris of Russian parents.
He wrote Formulaire pour un urbanisme nouveau (Formulary for a New Urbanism) in 1953, at age nineteen under the name Gilles Ivain, which was an inspiration to the Lettrist International and Situationist International. It included the phrase "the hacienda must be built", which influenced Tony Wilson of Factory Records in naming his Manchester night-club, The Hacienda.
He tried to deconstruct the Eiffel Tower and was arrested in Paris and committed to a mental hospital by his wife, where he was subdued with insulin and shock therapy, and remained for 5 years.