Warner Premiere
Warner Premiere is the direct-to-video label of Warner Home Video, itself the home video unit of Warner Bros.
In 2006, Warner Home Video announced they would enter the market of releasing original direct-to-video films, a market that has proven lucrative for studios over the past few years. They announced much of their output would be follow-ups to films that had done well at the box office theatrically, but wouldn't be expected to do well if a sequel were to be made. The first release under the Warner Premiere banner was the prequel The Dukes of Hazzard: The Beginning. Their second title release was a sequel to the 1999 smash hit horror film House on Haunted Hill, titled Return to House on Haunted Hill.
In addition to live-action output, the label is used for several direct-to-video animated movies from Warner's corporate sibling DC Comics. The first of these was Superman: Doomsday, with Justice League: The New Frontier next and Batman: Gotham Knight following.
The label released Get Smart's Bruce And Lloyd Out Of Control, a spin-off of the 2008 film Get Smart, on DVD and Blu-ray July 1, 2008. The film follows the adventures of the two tech experts from the first film, played by Masi Oka and Nate Torrence, respectively. It was written by the two writers of the previous film.[1][2]
On July 29th, 2008, Warner Premiere released Lost Boys: The Tribe, a sequel to the 1987 horror film The Lost Boys, on DVD and Blu-ray. Corey Feldman reprised his role of vampire hunter Edgar Frog; Corey Haim appeared in a cameo.
In September 2008, Warner Premiere is releasing the direct to DVD sequel of Hilary Duff's hit film A Cinderella Story, Another Cinderella Story, starring Selena Gomez.
An upcoming Warner Premiere's project is The Clique movie, based on the best selling preteen novels by Lisi Harrison. To find the two lead roles, they have put a contest on website Sugarloot, where young girls have been uploading audition videos.
A sub-label of Warner Premiere is Raw Feed, which releases horror/thriller films, and Warner Premiere Digital, involving original Internet projects.
References
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External links
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