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Zong (payments provider)

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This is an old revision of this page, as edited by Wikidavem (talk | contribs) at 05:28, 17 December 2008 (removed research paragraph, added costs structure and details). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

ZONG
IndustryTelecommunications
Mobile Communications
Payments
Founded2000
HeadquartersUnited States Redwood City, California, USA
ProductsElectronic Payments
Mobile Payments
Number of employees
60
ParentEchovox
WebsiteZong.com

Zong is the global mobile payment division [1] of mobile monetization company, Echovox [2]. Zong is an international mobile payments platform, connected with 67 mobile operators in 13 countries, enabling consumers to buy online goods and services with their cell phones.

Zong is a widely used payment solution on Social Networks and Online Games as well as on mobile devices. Zong appeals to a younger demographic, who doesn't have bank accounts or credit cards and want to complete small purchases online. Consumers can simply pay with their mobile device and are then charged on their account through their mobile operators. Zong is particularly successful in conjunction with the purchase of online virtual goods.[3][4][5]

Zong ties with mobile operators allows it to charge mobile subscribers through its short codes with Premium SMS, or event based billing. The company claims higher conversion rates than credit card payments [6], but transaction costs are still particularly high compared to other electronic payments[7].

Coverage

References

  1. ^ "Crunchbase company profile".
  2. ^ "Echovox homepage".
  3. ^ "Moving Money Online Stills Needs Work". BusinessWeek. 26 September 2008. {{cite news}}: Check date values in: |date= (help)
  4. ^ "Zong Lets You Bill Web Apps To Your Phone". TechCrunch. 8 September 2008. {{cite news}}: Check date values in: |date= (help)
  5. ^ "Zong Adds Online Purchases to Cell Phone Bill". Beet.tv. 22 September 2008. {{cite news}}: Check date values in: |date= (help)
  6. ^ "Zong homepage".
  7. ^ "Zong transaction costs".
  8. ^ "Zong coverage from company's website".