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Hello Itb: This is a Sandbox that can be edited by anyone. Gausaw ge senk, mogant hay nigo jeonghow ge matma.

Faber Castell

Please just put your Faber Castell paragraphs here, anyone can contribute

Company History

  • In 1761, Kaspar Faber, (Stein- Germany) manufactured the first simple hand-made pencils.
  • In 19th Century, hexagonal pencils and standards of size and grades of hardness were invented by his Great Grandson Lothar Faber.
  • FB was the first ever Brand Name of writing products with offices opened in New York, London, Paris, Vienna and St Petersburg.

Company History

  • In 1978, after 50 Years of heading the company, Count Roland handed the running to his son, Anton Wolfgang – Count von Faber – Castell.
  • Faber Castell now employs over 6000 people, has 15 Production sites, and 20 Sales organizations, together with representation in over 120 Countries around the World.

Faber-Castell: Products

  • Color and Creativity
    • Color Pencils, Connector Color Pens, Color Markers, Crayons, Pastels, Metallic, Glitter Glue 
  • Fine Art & Hobby
    • Art & Graphic, Creative Studio
  • General Writing & Marking
    • Pens, Pencils, Erasers, Sharpeners, Mechanical Pencils & Leads, Accessories
  • Technical Drawing
    • Drawing boards, stencils, compasses, clutch pencils, rulers and squares
  • Premium Writing & Gifts
    • Premium and customize gifts


Faber-Castell & The Environment

  • In Brazil, Faber-Castell has a sustainable ecological cycle program (Over a million of trees Pinus caribaea are planted, in 100sq kilometers in the Amazon rainforest.
  • The Faber-Castell forests and factories have been certified by the Forest Stewardship Council (FSC), world's forestry experts, including organizations such as Greenpeace and WWF. 

Questions: Marketing Strategy? What to do to Improve our Marketing??

Faber-Castell Marketing Information

  • The top three global locations of Faber-Castell production are as follows:
    • 1) Cleveland, USA,
    • 2) Nurnberg Area, Germany, and
    • 3) Brazil.

Marketing continued

  • The CEO of Faber-Castell is currently setting his sights on Latin America, as most of the company’s production is already in Brazil.The Brazilian operation of Faber-Castell exports to 70 countries.
  • The baron was recently in Chile to chair a regional marketing meeting for the firm. This meeting served as a method of reinforcing the new direction of Faber-Castell into the high end of the market for writing implements and gift ideas, due to the influence of computers and other technologies.
  • Even though the original message from Baron Anton Wolfgang Graf von Faber-Castell was “We want to be your company for life,” he has realized now that, “You have to face it, people are writing less, at least with traditional implements.”

Marketing continued

  • On a global scale, Faber-Castell employs 6500 employees in 16 production facilities, and 19 sales and distribution companies.
  • 3000 of these employees work in Brazil, in sawmills and in the forests of manufacturing sites.
  • Of the $322 million US dollars in global Faber-Castell sales last year, 40% was generated in Latin America, thus supporting the CEO’s decision to boost production in this area.
  • Its annual production of 1.8 billion units makes it the world’s largest pencil manufacturer.

Market Analysis

  • The appearance and increase in home offices, through telephone and computer use, is seen as a promising way to increase demand for Faber-Castell writing implements and office accessories.
  • The home office is therefore becoming a new market for this company.
  • A challenge to the new marketing ideas is the constant turmoil of Latin American currencies and consumer trends, cheap exports from Asia, and also a growing regional black market in fake Faber-Castell products.
  • Its biggest competitor in Latin America is going to be the US-based Crayola company, according to the Baron.
  • The most recent ways to create demand are by promoting upscale writing instruments, and by focusing on the younger market for kids and on a market for elderly people who have the time to take up hobbies.


Resources:

  • “Latin CEO: Executive Strategies for the Americas,” [Online] Available:

http://findarticles.com/p/articles/mi_m0OQC/is_6_2/ai_100500528/print?tag=artBody;col1 Mark Mulligan, June 2001.

http://www.linkedin.com/companies/faber-castell

  • [Online] Available:

http://www.productpilot.com/en/suppliers/a-w-faber-castell-vertrieb-gmbh/

Faber Castell History

Following are brandname pencil links:

Mock Assignment on Russia

Describe:
Demographics
Income distribution
Language
Should be able to speak the Russian language
Something on Econ of country
Something about culture and Religion
Any service you want to market in the country
How would you do it? A completely new product.
Besides culture, what elso do you need to analyse locally?
Political Institutions.
PEST.
Marketing: what is the attitude of people with respect to your product
In russia: all levels of govt, the mafia, and who are rich in Russia?
Read Karl Popper: Open society. It says how culture can restrain you
RIM will become very cost effective. If you want to market telemobility, you market all around the world now. Because, as early as 2000, the internet econ already reached 800 billion
What income level would be considered "rich"? How do you greet each other there?
Venezuelans probably more politically conscious than Colombians.
If you wanna sell toothpaste, do you have to go to Queens Park for a permit?
Establishing linkage of trust and building on it is especially important in India and China.
Social group: activities, income,
Also, ask other groups hard hard questions on their countries.
our company is the Toronto based Northern Links import export company
currently, the Russian cities that have a large millionaire, billionaire population are super rich

So, Northern Links company is faced with several choices, because we are basically partners with many Canadian industries. in Toronto, there is a company that designs and markets top-quality sports accesories and equipments, like thermo skidos, skiis

  • How is Ukraine compared to Russia in similar areas? [20]
  • Indonesia: is Bahasa Indonesia adequate if you are going to advertise your product on TV channels across the main Island of Java? What different social groups are their in terms of class, culture, ethnicity and religion?


Please just put your paragraphs here, anyone can contribute


  1. ^ "FAQs". Wacom. Retrieved 2008-02-16.
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