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Whatcha Think About That

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"Whatcha Think About That"
Song

"Whatcha Think About That" is the second single from the Pussycat Dolls' sophomore studio album Doll Domination[1] in the US, and the third single in the UK. The song, which features guest vocals by rapper Missy Elliott, was officially released on September 9, 2008, according to Interscope Records.[2] It samples the song "Je m'appelle Jane" by Jane Birkin and Mickey 3D. Promotion had begun for the single, but was soon scrapped when "I Hate This Part" gained more attention. This led to "Whatcha Think About That" being scrapped for a worldwide release.

On December 20th the song was added to Capital Radio's playlist in the UK and gained minimal airplay, since then it has reached the C-list of radio 1's playlist (set to go up every week until physical release) and has peaked at #2 on the 4Music top 10. It is going to be the third single, instead of Bottle Pop[3]. The song seems scheduled to be released in France, in 2009, as the third single after "I Hate This Part" too.[4]

Song information

An up-tempo electropop tune, the song features a funky, "bhangra-ish" guitar vamp,[5] and the lyrics refer to a lady getting rid of her overbearing, controlling partner.[5] Like most singles from the Pussycat Dolls, lead singer Nicole Scherzinger sings the verses, chorus and the background vocals with Melody Thornton. In some parts of the song, a vocoder is used. Vocal production was provided by Melvin LaThomas Brimm. In the song Missy Elliott refers to Katy Perry's song, "I Kissed a Girl", when she says, "Play like Katy Perry kissin' on girls."

A remix produced by Darkchild was released on September 23, 2008, and was used for the music video.

On October 21 the dolls released an EP to digital retailers, but did not included the remix with Missy Elliott & André 3000.

The song has peaked at #66 on the Canadian Hot 100, but failed to chart on the Billboard Hot 100, reaching #8 on the Bubbling Under chart.[6] The song is the most unsuccesful song by the group and the only one which did not enter in the Hot 100.

Lissy Rosemont, of the DC based indie rock Junior League Band, plays open back banjo on the entire track.[citation needed]

Promotion

The Dolls promoted the song with a couple performances. They first performed on October 28th on Dancing with the Stars, and once more on Ellen on November 3, 2008.

Reception

Reviews for the songs by critics were mixed. According to the entertainment website Digital Spy, Truth be told, 'Whatcha Think About That' is slightly disappointing after the hyperactive pop brilliance of "When I Grow Up". It's decent rather than dazzlin- a bit of an album track." The song is being better received in the UK than the USA, it is getting more airplay and gaining populairity.

Music video

File:WTAT musicvideo.PNG
The Pussycat Dolls singing in the "Whatcha Think About That" music video.

The music video was shot with the Urban Club Remix to the song, rather than the album version. The video was shot on September 9 and September 10, 2008 in downtown Los Angeles, and was directed by Diane Martel. Several behind the scenes clips appeared online, and on On September 16, 2008, a sneak peek of the video appeared on to the internet. The video premiered on iTunes on October 7, 2008. A second version of the video has been release, with minor changes to the scenes. The Dolls re-released the video as the "Broadcast" version. The second version has been released on the iTunes Store.

The video starts with Missy Elliott singing her lines, and then switches to each of the Dolls singing a line of the song: Kimberly Wyatt, flexing her leg, then on a swing, Jessica Sutta popping gum; Melody Thornton brushing her hair and Ashley Roberts puffing powder in her chest.

The video centers on two plots: one shows the Dolls dressing for, and then actually performing, one of their famous Lounge Shows, clad in the exotic burlesque outfits for which they are known. After their introduction on the swing, the video cuts to scenes from the other storyline, where Scherzinger leaves behind her controlling partner, and goes out to have fun. She is shown turning a large key into a neon door, and steps out into the town, where she is joined by the other Dolls, and they walk the runway while singing the song's chorus. Returning to the other plot, the five girls are shown in lingerie in their dressing room, and the camera switches to Nicole Scherzinger as she sings the verse, and the other Dolls as they dress and apply make up.

The remainder of the video focuses on the PCD burlesque show. The girls are shown on a rotating platform, then on a horizontal bar dancing and singing seductively in their vintage corsets and burlesque outfits. The scene changes, showing Missy performing her rap, while the Dolls, dressed in seductive military outfits, perform a sexy army dance, accentuated by salutes and military steps. At the climax, the Dolls appear dressed in modern burlesque outfits, dancing intricately on a stage. The video ends with Missy performing her last lines, surrounded by the girls. This is also crosscut with scenes showing the silhouette of the Dolls as they continue to dance. Finally, the girls are again shown on swings, with Scherzinger singing the song's last lines.

The video premiered October 9, 2008 on Yahoo! Music and November 7,2008 on Fuse TV's No.1 Countdown Pop, but has yet aired on MTV. In the UK, it premiered on '4music Presents: The Pussycat Dolls'[7], and has started to receive alot of play on music channels.

Track listing

US CD Promo
(Released: 2008)

  1. "Whatcha Think About That" (featuring Missy Elliott) - 3:48
  2. "Whatcha Think About That" (Instrumental) - 3:47
  3. "Whatcha Think About That" (Urban Club Remix) (featuring Missy Elliott) - 3:51
  4. "Whatcha Think About That" (Urban Club Remix) (Instrumental) - 3:50
  5. "Whatcha Think About That" (A Cappella) (featuring Missy Elliott) - 3:48

US iTunes Release
(released: 2008)

  1. "Whatcha Think About That" (Urban Club Remix) - 3:48
  2. "Whatcha Think About That" (Ron Fizzle Mix) (Non Rap Version) - 3:33


UK CD Promo
(Released: 23rd February, 2009)

  1. "Whatcha Think About That" (UK Radio Edit)
  2. "Whatcha Think About That" (Album Version)

Charts

Chart (2008) Peak
position
Canadian Hot 100[8] 66
Irish Singles Chart[9] 44
UK Singles Chart 36
U.S. Billboard Bubbling Under Hot 100 Singles 8
U.S. Billboard Pop 100[10] 70

References

  1. ^ [1]
  2. ^ Whatcha Think About That feat. Missy Elliott. A&M Records
  3. ^ http://pcdworld.co.uk/
  4. ^ http://www.actualite-de-stars.com/people/121410407-pussycat-dolls-nouveau-clip.html
  5. ^ a b Another new Pussycat Dolls single. Digital Spy.com. August 29, 2008. Retrieved August 29, 2008
  6. ^ Billboard.com - Artist Chart History - Pussycat Dolls - Singles
  7. ^ http://forums.superiorpics.com/ubbthreads/ubbthreads.php/ubb/showthreaded/Number/1056664625/site_id/1#import
  8. ^ [2]
  9. ^ [3]
  10. ^ [4]
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