Volcom
 |
| File:Volcomlogo.png | |
| Company type | Public (Nasdaq: VLCM |
|---|---|
| Industry | Apparel and Consumer Goods |
| Founded | 1991 |
Key people | Richard "Wooly" Woolcott, Founder, CEO Douglas P. Collier, CFO Jason W. Steris, COO Troy C. Eckert, VPMarketing Tom D. Ruiz, SVP Sales Ethan F. Anderson, VP Creative Director |
| Revenue | US$180.5 million  (TTM 2Q2006) |
| US$41.4 million (TTM 2Q2006) (22.8% operating margin) | |
| US$26.3 million (TTM 2Q2006) (14.61% profit margin) | |
Number of employees | 181 (31 December 2005) |
| Website | www.volcom.com |
Volcom is a clothing manufacturer. Based in Costa Mesa, California, it was founded in 1991 by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall. The company caters to the surfing, skateboarding, and snowboarding markets, born out of the founders' own experiences with these sports. In April 2005, the Company changed its name to Volcom, Inc. On June 29, 2005, Volcom Inc. made an initial public offering on NASDAQ, pricing 4.69 million shares at $19 a share and raising $89 million. The underwriters of the IPO were Wachovia Securities, D.A. Davidson and Piper Jaffray.
Volcom is known for its elaborate uses of the "stone" logo pictured on the right and its "Youth Against Establishment" motto. It is also actively involved in a campaign that it calls "Let the Kids Ride Free." Volcom's record label is called Volcom Entertainment.
In early 2008, Volcom made its first acquisition, taking ownership of sunglasses brand Electric Visual. Transworld Business's Joshua Hunter reported on January 16th 2008 that "The oldest rumor in the industry came to fruition in the early hours of the morning as news hit the wire that Volcom, Inc. has reached an agreement with Electric Visual to acquire the brand for $25.25 Million in cash upon closing of the deal."
Featured Artists
Since 1995 Volcom has provided a platform for aspiring artists to express themselves through the 'Featured Artists' line of products. In addition to t-shirts the line includes accessories such as hats, wallets and belts as well as board-shorts, sweatshirts and woven/knit shirts. Artists can be discovered by Volcom through contests, events, etc.
Artists
Ethan F. Anderson, Neil Clemmons Harrison, Mike Mailman, Marty Jimenez, Ryan Immegart, Ben Brough (33), Peanut (EE Chuan), Scott Stamnes (RIP), Jeff Anderson (RIP), Spazmat, RT, Ryan Hitzel, Mike Aho, Hovin Wang, Mike Zepeda, Emily Hoy, Elvis Segarich, Ethan Davis, Tom Contreras, Mark Appleyard, Jamie Lynn, Ozzie Wright, Mike Parillo, Kyle Irvin, Carl Smith, Harry Daily, Dashenka Prochazka, Todd Bratrud, Matt French, Michael Sieben, Shawn Barron, Haculla, Juan Jose Heredia, Jamie Heinrich, Gavin Beschen, Remy Stratton, Steve Stratton, Jose Cerda, Ian Parnell, Tim Frager, Ryno, Jason Carrougher, Steve Martin, Jon Walsh, Dan Overton, Mel Kadel, Travis Millard, Sticky, Devon Green, Curtis Kulig, Scottie Daniels, Matt Dove, Tony Lobro, Kenton Parker, Mitch Froelich, Dillon Froelich, Rasmus Gehrke.
Music
Volcom also has a entertainment company that includes bands such as Valient Thorr, ASG, Single Frame, Goons Of Doom, ((sounder)), and many more.
Stores
Volcom has several retail locations. The first store was opened on November 23, 2002 and is located in Los Angeles on 126 La Brea[1], with 2 additional stores opened in 2006 in San Diego and Santa Barbara. Two stores are located in Lahaina, Maui: in the Lahaina Center and in Whaler's Village (Ka'anapali beach). One store is located in Hossegor, France, near Volcom Europe's head offices. Full list below.
| Locations Inside the U.S. | Locations Outside the U.S. | |
| Los Angeles, CA | Kuta (Bali), Indonesia | |
| San Diego, CA(Gaslamp) | Tokyo, Japan | |
| Santa Barbara, CA | Durban, South Africa | |
| Lahaina (Maui), HI | Hossegor, France | |
| Whalers Village (Maui), HI | São Paulo, Brasil | |
| Berkeley, CA | Mexico City, Mexico | |
| Boulder, CO | London, England | |
| Clackamas, OR | ||
| Centralia, WA | ||
| New York, NY | ||
| Honolulu (Oahu), HI |
Las Vegas, NV
Team
Volcom sponsors skateboarders, surfers, and snowboarders.
Skate
International
Pro
Geoff Rowley, Rune Glifberg, Mark Appleyard, Dustin Dollin, Caswell Berry, Darrell Stanton, Javier Sarmiento, Dennis Busenitz, Aaron Suski, Jake Duncombe, Lewis Marnell, David Gonzalez, Nick Trapasso, David Gravette, Ryan Sheckler.[1]
Amateur
Grant Taylor, Shane Cross, Collin Provost, Angel Ramirez, Chima Ferguson, Brandon Westgate, Taylor Smith, Nick Trapasso, Elizabeth Nitu, Louie Lopez, Luan de Oliveira, Filipe Ortiz.
Flow
Dave Gravette, Lauren Perkins, Willy Akers, Austin Dobleman, Mason Huggins, Marky Clements, Morgan Burgess, Ryan Robertson, John Reynolds, Will Marshall, Lance Leisher, Derek Simon, Ben Krahn, Jared Huss.
European
Alain Goikoetxea, Roberto Aleman, Luy-Pa Sin, Juergen Horrwarth, Chris Pfanner, Ivan Rivado, Charles Collet, Willow, Helder Lima, Peter Molek, Axel Cruysberghs, Fabien Verhagen, Andi Welther, Eniz Fazilov, Ben Raemers, Kris Vile.
Australia
Chris Wood, Jake Elliott, James Carter, Jack Fardell, Shane Azar, Marshall Trinkler, Joe Pease, Keiran Reilly, Jarrad Vanny.
Other
Ricardo Oliveira Porva (BRA), Martin Jurasek, Div Adam (GBR), Miguel Castro Fonseca,Biano Bianchini(BRA).
Surf
Bruce Irons,Claire Bevilacqua,Coco Ho,Dean Morrison, Ozzie Wright, Gavin Beschen, Dusty Payne, Mike Morrissey, Nate Tyler, Alex Gray, Jay Quinn, Bol, Andrew Doheny, Blake Jones, Nic Lamb.[1]
Snowboarding
Terje Haakonsen, Gigi Ruf, Bjorn Leines, Wille Yli-luoma, Mark Landvik, Eero Neimela, Iouri Podladtchikov, Markus Keller, Erik Leines, Jamie Lynn, Bryan Iguchi, Seth Huot.[1]
Movies
"Dawn of the Stone Age"
(DVD) - Cartoon 2007
Featuring Bruce Irons, Dean Morrison, Ozzie Wright, Shawn Barron, Gavin Beschen, Kaiborg, Johnny Stone and Caveman.
Lets Live
(DVD) - Skateboarding 2007
Life viewed from down under through the eyes of Shane Cross, Dustin Dollin, Jake Duncombe, Lewis Marnell, Chima Ferguson, Chris Wood, Joe Pease and Shane Azar throwing down with Mark Appleyard, Rune Glifberg, Darrell Stanton, Nick Trapasso and other Volcom mates (dedicated to Shane Cross).
Escramble Download Project
(DVD) - Snowboarding 2007
The Dawn of the Stone-Age (DVD) - Surf 2007
An animated film based on a few of Volcom’s pro surfers and a few colorful characters, “The Dawn of the Stone Age” is a journey through space and time.
Escramble
(DVD) - Snowboarding 2006
Creepy Fingers
(DVD) - Surf 2006
Bruce Irons, Ozzie Wright, Dean Morrison, Gavin Beschen, Bol, Mike Morrissey, Nate Tyler, Jay Quinn, Alex Gray, Kilian Garland, Dusty Payne, Aron Gieger, Super Grom Andrew Doheny, catherine macinnes and more.
The Bruce Movie
(DVD) - Surf 2005
Shot entirely on 16mm, Super 8 and 35mm movie film, "The Bruce Movie" is an in-depth look at one of the most renowned surfers on the planet: Bruce Irons. Some have described Bruce as, "A freak", "Unpredictably spontaneous", "Explosive" and "The deadliest guy on tour". Bruce's uncanny tube riding ability and high flying aerial attack will leave you awestruck. Along his path, Bruce has won surfing's most prestigious event: The Eddie Aikau Big Wave Invitational.
Chichagof - The Hook
(DVD) - Skateboarding 2004
Chichagof features the Volcom skate team being filmed on location all around the world. The movie features the skating of Geoff Rowley, Mark Appleyard, Rune Glifberg, Dustin Dollin, and many more. Click the details link for more info on what the Special Edition includes.
KNIFE!
(DVD) - Surf 2004
KNIFE! the movie is a raw action comedy, written and directed by Jamie Heinrich and Joseph Whitmarsh, Starring artists and professional surfers Ozzie Wright, Noah Johnson, Ben Brough, and other
Big Youth Happening Two
(DVD) - Snowboarding 2003
Football Shmootball
(DVD) - Surf 2002
Luminous Llama
- Snow 2001
One Hundred And Fifty Six Tricks
- Surf 2001
Computer Body
- Surf 2000
Magna Plasm
- Surf 1998
Freedom Wig
- Skate 1997
Stoney Baloney
- Surf 1995
Subjekt Haakonsen
- Snowboarding 1996
The Garden
- Snowboarding 1994
Alive We Ride
- Skate Surf Snow 1993
L.T.K.R.F
"Let the Kids Ride Free" (better known as L.T.K.R.F.) is a grassroots effort started by Volcom to make skateboarding, surfing and snowboarding competitions free. It is a way to give back to the community and for kids who don't have their own money or sponsors to be able to ride and compete in an environment that is "more like a gathering." [2]
References
- ^ a b c "Team Listings". volcom.com web site.
- ^ Volcom | Youth Against Establishment