Jumping the shark

Jumping the shark is a colloquialism coined by Jon Hein and used by TV critics and fans to denote the point in a TV show or movie series' history where the plot veers off into absurd story lines or out-of-the-ordinary characterizations. This usually corresponds to the point where a show with falling ratings apparently becomes more desperate to draw viewers in. In the process of undergoing these changes, the TV or movie series loses its original appeal. Shows that have "jumped the shark" are typically deemed to have passed their peak.

Origin

The phrase refers to a scene in a three-part episode of the American TV series Happy Days, first broadcast on September 20, 1977. In the third of the three parts of the "Hollywood" episode, Fonzie (Henry Winkler), wearing swim trunks and his trademark leather jacket, jumps over a confined shark while water skiing. This was particularly ironic, in that Fonzie, famous for being a biker, had previously jumped his motorcycle for a publicity stunt—but was severely injured in the process, and very remorseful for his actions; he then learned a valuable lesson, and delivered a moral message, that taking foolish risks "isn't cool" (a clearly role-model message against popular 1970s trends of youths imitating daredevil stuntmen like Evel Knievel or Ernie Devlin). In contrast, Fonzie's later decision to take an even greater risk on water skis "to prove a point" came across as absurd in many ways (particularly since the "motorcycle jump" episode was a major point in Fonzie's character development).

The infamous scene was seen by many as betraying Happy Days' 1950s setting and its earlier character development by cashing in on the 1970s fads of Evel Knievel ^{[citation needed]} and Jaws. Producer Garry Marshall later admitted that he knew the show had lost something as the crew prepared to shoot the scene. As Marshall pointed out in the reunion special that aired on February 3, 2005, however, Happy Days went on to produce approximately 100 more episodes. During the same special, in response to an audience member's question, Marshall introduced the notorious clip and noted how the show had inspired the term.

The first public use of the phrase as a direct metaphor is reported to have been on December 24, 1997, when the jumptheshark.com website was launched by Jon Hein. According to the site, the phrase was coined by Hein's college roommate, Sean J. Connolly, in 1985. The term first appeared in print in the April 9, 1998, Los Angeles Times Calendar Weekend section. The site was sold to Gemstar (owners of TV Guide) on June 20, 2006 for "over $1 million", ^{[citation needed]} who then proceeded to completely revise the content of the site by removing all the user-created comments, the very content that made the site popular in the first place.

Other uses of the term

The phrase has been used more recently outside the realm of popular culture, representing anything that has reached its peak and has declined in quality. If one thinks a stock or a sports team or a subcultural phenomenon has reached its peak, for example, one can say that it has "jumped the shark." The phrase can also be used more specifically, when referring to a particular event that demonstrates this decline beyond all doubt, such as whenever an entertainment company or business makes a grave mistake, and therefore rapidly loses ratings or fans, becomes bankrupt or is sold. For example: "Has GM jumped the shark?"^{[citation needed]}

Common methods

The "Jump the Shark" web site listed 18 categories fans used to tag shows, signifying the moment at which the show jumped. The categories included:

Same Character, Different Actor, replacing a cast member with another actor to play the same role, in an attempt to retain the given character. This is generally the result of the departure of a cast member for any reason — most often (but not always) dissatisfaction with the show and/or role, and/or conflicts with members of the show's cast and/or production team. This category applied to shows where the actor/actress had been associated with a role or had been deemed to be crucial to the show's success and/or appeal. (Example: Dick Sargent replacing Dick York as Darrin Stephens on Bewitched; and Sarah Chalke replacing Lecy Goranson as Becky Conner-Healy on Roseanne)
Exit...Stage Left, when a (usually popular) cast member or character quits or retires. (Ex: John Amos leaving the cast of Good Times)
Death, when a cast member dies (in real life), particularly if the individual was a popular or important part of the show. (Ex: Phil Hartman's passing and its effect on NewsRadio)
Gets Canned, when a (usually popular) cast member or character gets fired. (Ex: Andre Braugher being forced out of Homicide: Life on the Street)
They did it, in which two main characters have sex, particularly if their sexual tension was deemed part of the show's appeal. (Ex: Who's The Boss? or I Dream of Jeannie)
Inane plot devices, appealing to the lowest common denominator, often revolving around lowbrow humor such as the act of flatulence.
Moving the main characters from their familiar surroundings to a new setting, such as a new home or even a new town. (Ex: I Love Lucy moving to the suburbs of Connecticut from New York City)
Special guest star, where guest stars (sometimes, personalities not generally involved with television) are used as an attempt to attract viewers. (An example is Nancy Reagan's appearance on Diff'rent Strokes to promote her "Just say no" anti-drug agenda.)
A very special …: the very special episode, describing a situation comedy episode that either deals with a serious or controversial social issue or is unusually dramatic in some way (a notorious attempt to boost failing ratings with cheap appeals to emotion, but which ultimately destroys the levity of the series). (Examples include The Fresh Prince of Bel-Air and Blossom)
New kid in town, or Cousin Oliver Syndrome (in reference to the character on The Brady Bunch), when a new character (often, a young child) is added to the cast, in response to former child actors who have entered adolescence or adulthood, and/or to revive falling ratings. (Ex: The Seven character on Married...with Children)
Birth, when a new baby is added to a show's cast (and often unnaturally aged to a preschooler the season following the birth), sometimes to accommodate an actress's real-life pregnancy but usually for the same reasons a New kid in town might otherwise be brought in. Another common manesfestation in this category is the birth of twins.(Ex: Malcolm in the Middle and the introduction of Jamie)
Another category, entitled simply Ted McGinley, usually includes any show that has featured McGinley in the cast. He has joined the casts of several popular shows after their zenith (The Love Boat, Happy Days, Dynasty, ...), leading to the title as the "Patron Saint of Shark Jumping" (also as the "Grim Reaper of Television"). Other shows, on which McGinley appeared from the start, have in most instances been critically panned and/or canceled quickly.

In popular culture

Sitcoms and dramatic series

The ninth season episode of The X-Files featuring the final adventure of The Lone Gunmen is entitled "Jump The Shark".
Fourth season episode of Supernatural is entitled "Jump the Shark" where Dean and Sam Winchester find their long lost brother. The episode also pays homage by having the characters meet in a diner called "Cousin Oliver's Diner". Inside the diner is a "31st Annual Fonzarelli Skiing Championship" poster can be seen in the background, referring to the 1977 event.
Arrested Development character Barry Zuckercorn, played by Henry Winkler, who played the Fonz in Happy Days, literally jumps over a shark in the episode "Motherboy XXX".
In the That '70s Show episode "Jackie Says Cheese", Fez imagines jumping over a shark, thinking how cool it would be to be the Fonz. Hyde comments that not only is it the worst idea ever, but that it also was the worst moment in television history. Fez agrees, saying he stopped watching the show after that episode.
MADtv reenacted a skit in which the infamous "jump the shark" episode was partially redone in mock Spanish, featuring dialogue such as Laverne saying "Aww, Shirl, Fonzie es jumpo el sharko!"
In the 200th episode of Stargate SG-1, after receiving an idea to shoot a movie entirely with puppets, Martin Lloyd (the director of the movie) says "That'll work, a whole movie made with puppets...maybe we can have puppet O'Neill jump over a puppet shark on a 1/3-scale motorcycle."
A sketch at the beginning of Reno 911!'s fifth season premiere features Lt. Jim Dangle attempting to jump over a small leopard shark. In the background, a banner can be seen which reads, "Jumping the shark for autism." However, Dangle fails to actually jump the shark and instead crashes face-first into the aquarium.
The CSI: Crime Scene Investigation episode "Two And a Half Deaths" contains a scene in which Det. Captain Jim Brass tries to explain to Gil Grissom the meaning of the phrase "jump the shark." However, Grissom appears not to understand who Fonzie is and Brass gives up on the explanation. ^{[citation needed]}
In the opening to the House episode Here Kitty, Dr. Gregory House sets up a ramp for his toy car to "jump a [toy] shark", but the car was caught by Dr. Cuddy.
After series 6 of Two Pints of Lager and a Packet of Crisps, Ralf Little confirmed he would not be rejoining the cast for series seven. In the first - live - episode of series six, his character (who didn't physically appear) Johnny Keogh, was killed water-skiing over a shark in the USA
In series 5 episode 12 of Boston Legal, the two main characters Alan and Denny, who are both heterosexual, decide to get married. Denny says this would be "like jumping a shark".

Cartoons

Clerks: The Animated Series had an episode which discussed the "Happy Days" jump the shark episode.
At the end of the Kim Possible episode "Ill Suited," Ron Stoppable calls Kim, waking her up to discuss several different dreams he had, including one of Kim ski-jumping over sharks.
In episode "Sharko's Machine" of Sealab 2021, Sharko jumps over a pool of Fonzies during a montage.
The Fairly OddParents had a music video on the DVD movie Channel Chasers called "If I Lived In TV" which featured Timmy Turner waterskiing with Fonzie, in which they eventually jump over a shark.
The South Park episode Probably begins with a "Previously on South Park" segment, in which interspliced with actual clips are cartoonized scenes of Fonzie about to jump over a shark. In the South Park version of events, Fonz doesn't make it, and is consequently eaten. Also, the episode City on the Edge of Forever includes a clip of Fonzie jumping over a bus on his motorcycle, crashing into Kenny, then handing out ice cream.
The episode 257–494 which began Season 4 of Teen Titans had Robin jump a shark while on skis.

File:Simpsons13x17-Gump Roast-jumpingtheshark.jpg

Homer Simpson jumping over a shark in an ironic tribute to Fonzie.

The Simpsons clip show Gump Roast (DABF12) ends with many jumping-the-shark allusions, including a shot of Homer water skiing over a shark.
In the "Foster's Home for Imaginary Friends" series finale episode, "Goodbye to Bloo", Bloo, thinking that Mac is moving away and being unable to think of anything fun to do on his last day, decides that, when you have run out of things to do, the only thing left is to "Jump the Shark" (literal in this case, but also a reference to the definition of the term itself).

In other media

The computer game Jumpman Zero has a level titled jump the shark, which requires the player to do just that.
In the skateboard video game Tony Hawk's American Wasteland, the player is required to jump over a shark named Fonzie.
In the Australian interview series Enough Rope, Andrew Denton interviewed a Northern Territory fisherman named Ian Dodge, who had jumped over an actual live shark when it temporarily landed on the deck of his boat.^[1]
In Fish Finders, the Radio Serial, Drake suggests (as he and Nick are planning to build a huge expansion onto their aquarium) that they should have acrobats covered in shrimp, who should then jump into shark tanks for visitors. Nick then responds by saying "Jumping the shark! I like it!".
The cover of Knights of the Dinner Table #151 features Gary Jackson on a motorcycle, dressed as Evel Knievel, jumping over a shark in a pool.

References

^ "Audience Show and Tell". ABC. 2004-04-05. Retrieved 2009-05-15.

External links

"Top 10 Tuesday: Jumped the Shark — The game franchises that have gone on too long and need to just give it up". IGN. 2007-02-20. Retrieved 2009-04-16.

[1] "Audience Show and Tell". ABC. 2004-04-05. Retrieved 2009-05-15.

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