Froster
Froster is a brand of iced frozen carbonated beverage (although not carbonated in Canada) sold at Mac's Convenience Stores in Canada and Circle K in the United States.
Marketing
In 2006, a Froster advertising campaign was run that features a Froster flavour called "Whack". The campaign centers on the Whack flavour and uses double entendres involving the word, such as "I think I could have a Whack every day if I could," as well as humorously bleeping out the word "Whack" in the commercials.[1]
In May 2007, Mac's introduced a controversial advertising campaign for their new WTF Froster beverage. Targeting primarily internet savvy teenage youth, the campaign included posters and a series of viral internet video ads. The controversy stems from the use of the WTF internet slang acronym ("what the fuck"), a poster of a nun and goat bowing in the presence of a cup of WTF and video ads portraying sexual innuendo and bizarre or questionable conduct. In response Mac's has pulled the more controversial ads and has stated that it intended WTF to refer to "What's the flavor?".[2]
In 2008, another controversial Froster advertising campaign was launched that uses the acromyn "STFU" (which in Internet lingo stands for "shut the fuck up"). The website states the acronym means "suck the Froster up".
Flavours
The official Froster website [3] lists the flavours:
- Fanta Wild Cherry
- Fanta Watermelon
- Fruitopia Strawberry/Banana
- Mango
- Minute Maid Orange
- Fanta Banana
- Fruitopia Orange/Pineapple
- Barq's Root Beer
- Cherry Coke
- Coke Classic
- Barq's Cream Soda
- Fanta Blue Raspberry
- Fanta Pineapple
- Fanta Grape
- Strawberry Crème
- Canada Dry Gingerale
- Blue Ice Poweraid
- Sprite
- Fanta Lime
- Sour Cherry
- Atomic Wedgie
Other flavours do exist, such as Pepsi. Typically older Mac's stores will not use "Fanta" or other technically correct names. It is quite common to find Crush labelled flavours, as well as flavours named as bluntly as "Banana".
See also
References
- ^ "Marketing Magazine article".
- ^ "What the Huh?" (PDF).
- ^ "The Official Froster Website". Retrieved 2008-04-08.
External links
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