World music
World music is a term that covers all music that is not part of mainstream pop music or classical music and has some kind of "ethnic" component. The term is used primarily as a marketing/classificatory device. Obviously, the various kinds of ethnic music that are included under the rubric "world music" do not have anything in common genetically or musically in virtue of which they are called "world music."
Pop music from the third world, European pop music that uses influences from the third world, traditional music especially but not only from the third world.
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