Russell Weiner
Russell Weiner (born 1970) is the American creator of the Rockstar energy drink. Weiner is also the founder and CEO of the company, which is based in Las Vegas, Nevada. Weiner is the son of Michael Weiner, better known as conservative radio talk show host Michael Savage, and Janet Weiner. Both of Weiner's parents are herbalists. His mother, Janet, serves as CFO of his company.
Before creating Rockstar, he co-founded the Paul Revere Society in 1996 with his father.[1][2]
In 1998, Weiner ran as a Republican for a seat in the California State Assembly, District 6 on the platform of being a card-carrying Paul Revere Society member. Footage of the televised debate shows him pulling out the membership card, holding it up high, and speaking at length about his membership in the society.[3] His candidacy was endorsed by his father, mother, and Shannon Reeves, President of the Oakland NAACP.[2]