Pobjeda
 | |
| Type | Daily newspaper |
|---|---|
| Format | Berliner |
| Owner(s) | Government of Montenegro (76.7%) Mat Šop 1.28% small shareholders 22.02% |
| Editor | Andrija Racković |
| Founded | 1944 |
| Political alignment | Pro-government |
| Language | Montenegrin |
| Headquarters | Bulevar Revolucije 11, Poštanski fah 101, |
| ISSN | 0350-4379 |
| Website | www.pobjeda.co.me |
Pobjeda (Montenegrin Cyrillic: Пoбjeдa, Template:Lang-en) (MNSE: NIPO) is a Montenegrin newspaper. Having been published for more than half a century, it is the oldest Montenegrin newspaper still in circulation. Until September 1997 it was the only daily newspaper in Montenegro. It is also the only daily newspaper that is state-owned.
Since 1997, with its monopoly broken, Pobjeda's market share has fallen dramatically. The privately owned Vijesti and, to a lesser lesser extent, Dan took away a number of readers.[citation needed]
Today, "Pobjeda" is considered by some to be an inert pro-regime mouthpiece – a public service with no distinct features[citation needed].
In November 2007, Montenegrin government announced it's intention to sell 51% of its stake in Pobjeda (thus keeping the remaining 25.7% for itself "in order to be able to influence strategic decision of the new owner"[1]) and opened a tender for qualifying offers to do so. By the tender's closing on March 4, 2008 no offers came in. In early May 2008, the government announced that it will open another tender by the end of May 2008. It also let it be known on the same occasion that in order to make the entity more appealing to potential buyers, it's considering writing-off Pobjeda's €2.2 million debt to the State through personal income taxes and contributions.[2]
In late June 2008, Pobjeda posted a loss of €3.75 million for the calendar year 2007.[3]
History
The first edition of Pobjeda was released on 24 October 1944 in Nikšić as an organ of the National liberation front of Montenegro (Narodnooslobodilačkog fronta Crne Gore). In Nikšić, three more editions came out and then Pobjeda began to appear in Cetinje. The headquarters of Pobjeda was located in Cetinje until 1954, where it moved to Titograd (today's Podgorica). Pobjeda was a weekly newspaper until 1 January 1975 where it became a daily newspaper.