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HIV.gov

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AIDS.gov is an internet portal for all Federal domestic HIV and AIDS resources and information. On World AIDS Day, December 1, 2006, the U.S. Department of Health and Human Services launched AIDS.gov. The site contains content and links that guide users to their desired information.[1] [2]

AIDS.gov is intended as a resource for the general public, federal staff/agencies, state staff, federal grantees, medical and research institutions, and other HIV and AIDS-related organizations. It is sponsored by the Department of Health and Human Services’ (HHS) Office of Public Health and Science and Office of the Assistant Secretary for Public Affairs and works across the government.

The content, design and development team includes representatives from HHS and other government agencies working on AIDS domestically.

Awards

On March 11, 2008, AIDS.gov received the American Association of Webmasters Gold Award. This is a peer-reviewed, criteria-based award for achievement in web design in which rigorous standards of HTML code, web design, technical achievement, and overall content are evaluated.

New Media

In January, 2008 , AIDS.gov started a blog on how to use new media tools in response to HIV/AIDS. AIDS.gov is also engaged in other new media activities [3]--from developing podcasts to promoting a text messaging campaign with the Kaiser Family Foundation and the Centers for Disease Control and Prevention.[4] Mobile phone users can text their ZIP code to KNOWIT (566948) and will receive the location of their nearest HIV testing center.[5]

In recognition of the 20th World AIDS Day on December 1st, 2008, AIDS.gov took part in several key new media activities:[6] [7] the Facing AIDS campaign,[8] Bloggers Unite for World AIDS Day,[9] and Second Life[10] World AIDS Day events.[11]

For National HIV Testing Day (NHTD) 2009, June 27th, AIDS.gov shared testing messages from President Obama,[12] and HHS Secretary Sebelius and DC Mayor Fenty.[13] As part of NHTD 2009, AIDS.gov produced the “I Know. I Took the Test” blog series that highlighted campaigns focused on sharing personal HIV testing stories from organizations such as The Positive Project, Southern AIDS Living Quilt, National Association of People with AIDS, and POZ. In addition, in collaboration with the [CDC], AIDS.gov developed and promoted an accompanying widget with videos from the campaigns, and with the President's NHTD message.[14]

References

  1. ^ Mike Leavitt, Secretary of Health and Human Services, World AIDS Day 2006 Press Release
  2. ^ White House World AIDS Day 2006
  3. ^ Department of Health and Human Services "AIDS.gov Goes 2.0" Press Release
  4. ^ HHS and Kaiser Family Foundation Team Up to Promote Text Messaging in the Fight Against HIV/AIDS
  5. ^ KNOWIT Campaign
  6. ^ PRWeek World AIDS Day 2008 Article
  7. ^ Ogilvy Blog Post: World AIDS Day 2008: AIDS.gov Celebrates Two Years
  8. ^ AIDS.gov World AIDS Day 2008 Page
  9. ^ Bloggers Unite
  10. ^ Second Life World AIDS Day 2008
  11. ^ Department of Health and Human Services World AIDS Day 2008 Press Release
  12. ^ White House National HIV Testing Day 2009 Blog Post
  13. ^ HHS Secretary Sebelius and DC Mayor Fenty HIV Testing PSA
  14. ^ AIDS.gov National HIV Testing Day 2009 Page

External Resources

Other Federal HIV Resources:

Awareness Day Resources:

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