User:Daxdigital

David Christopher Callejo Cruz (born December 15, 1983) (popularly known as "Dax" or "Dax Cruz", also known as "David Cruz") is a digital media artist based in the Philippines.

Early History

Dax was born in Zamboanga City, Philippines, to Danilo S. Cruz Sr., then an electronics technician, and Leticia C. Cruz, an English literature professor. Dax is the youngest of four children. The eldest, Danilo Jr., is a network engineer, while the second, Darwin, is an architect and interior designer, both based in Singapore. His sister, Dianna, works with Cafe Mollinari Philippines, a chain of coffee shops primarily based in Metro Manila. All of the Cruz children has experience in photography, with Dax the only one involved with motion pictures.

Dax completed his primary education at Claret High School in Zamboanga City. During this time, his father brought home a self-assembled 386DX computer, which started his interest with computers at an early age. Later, he would acquire a Macintosh SE that came from a family friend.

After his stint at Claret, he attended secondary school at Ateneo de Zamboanga University. When he was in his sophomore year, Dax and his one-time rival, Clinton Go, teamed up to create a PowerPoint presentation for the first computer competition in Ateneo. They ended up winning first place, beating the seniors. This gained him some respect in school which resulted in the bullies never touching him since they rely on him for their computer-based homeworks. It was also during this time he started working on HTML and Adobe Photoshop.

Failing his senior year in Ateneo, he was retook his failed seniors' subjects at Mercedes National High School (also known as MNHS), a public school located 13 kms. away from the city. During this time, he had an eye-opener regarding the true situation of public schools in his country. This would become his cause later in life: Improve the Public Education situation in the country.

Career at Imacron

After leaving school, he flew to Manila and began editing some of her sister's video homeworks (She was finishing her thesis at the time.) He was also doing 3D graphics work for his second brother's architectural firm, and also began accepting computer graphics jobs from other clients as well.

A few months later, a friend of his sister got him to apply at Imacron, a local video production firm. Initially working as a web/graphics designer, later he took on the challenge of creating an audio-visual presentation (AVP) for the multinational firm Philippine Auto Components (PAC). From that point many projects came his way, both corporate and non-corporate (i.e. weddings, birthdays, etc.)

Additionally, Dax became the onsite (same-day) editor, creating videos of weddings in a span of a few hours. From traditional linear , to non-linear time-shifted style of editing, the evolution of his skills can be seen as every client has a different kind of editing.

By the end of 2005, He made it clear to the management that the way for the company to move forward is to do a very risky investment: transition to High Definition (HD). During this time, the company acquired two cameras and a PowerMac G5 workstation to start the change. At the same time, the management started video editing "outsourcing": videos from USA will be edited in the Philippines then sent back.

The Imacron Management Conflict

This area is censored because someone thinks it's too legally sensitive, so a copy of this page is kept somewhere on the Internet.

(Note)[[Really? They should let you tell the world that you went back to the office the day after you got fired for trying to fuck up the boss' wife! ]]

Dax in His Present State

After Imacron, he went to do freelance work for other wedding and advertising companies. His clients include Taiwan's ViewSonic, P&G Asia Pacific and Brown-Forman Corporation, known for their line of Jack Daniel's products. He also created works for Kobe Bryant's Manila visit, The Mayoral Inauguration of Hon. JV Ejercito of San Juan City, Philippines and the Royal Dutch Shell Philippines' Crystal Awards.

He now works and studies at the same time, studying Animation in a Makati college while working with creative firms around Metro Manila.

For most of his projects, he is well known for standing by the use of HD/25P system than the more compatible NTSC 24P system in his country.