SM City Fairview
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| Location | Quirino Highway, Regalado Avenue, Beltfast avenue,Brgy. Greater Lagro, Brgy Pasong Putik, Novaliches, Quezon City, Philippines |
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| Opening date | main mall October 25, 1997
annex 1 May 24, 2004 annex 2 January 15, 2009 |
| Developer | SM Prime Holdings |
| Management | SM Prime Holdings |
| Owner | Henry Sy, Sr. |
| Total retail floor area | 182,783 m² |
| No. of floors | 5 Floors
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| Parking | 2000+ cars |
| Website | SM City Fairview |
SM City Fairview is a large shopping mall in the Philippines. It is owned and Developed by SM Prime Holdings.SM Supermalls is owned by Henry Sy, Sr. It is located at Quirino Highway, Regalado Ave, Novaliches, Quezon City, Metro Manila. It is the second SM Supermall located in Quezon City. It has a land area of 200,000 m², a total gross floor area of approximately 182,000 m² and a total area of 220,000 m², making it the 6th largest shopping mall of SM in the Philippines after SM Mall of Asia, SM City North EDSA, SM Megamall, SM City Cebu and SM Southmall Las Piñas in terms of total area. and the new annex opened last january 2009 and the planned MRT station extension connecting the main mall is located at the 2nd floor. SM City Fairview's key competitior is Robinsons Nova Market (formally Known as Robinsons Place Novaliches) which is just in front of the annex buildings.
History
The mall was opened and developed in October 25, 1997. It is the 3rd SM Supermall opened in Quezon City after SM City North EDSA and SM City Sta. Mesa. During construction, the mall had been reported to house the country's second ice skating rink upon its opening, but this plan was hindered when Philippine President Joseph Estrada took over. The mall has 3 buildings: the main mall features main anchors like SM Department Store, SM Supermarket, 12 state-of-the-art SM Cinemas, SM Food Court, SM Bowling Alley, SM Appliance Center, Our Home, Sports Central, and SM Storyland. The mall has been expanded with an annex opened in May 14, 2004 which contains the Ace Builders Center (which transferred to the annex), the Event Center (transferred to the new annex because the SM Dept. Store will be occupying the space due to its renovation), and the palm strip with 3 restaurants and a stage in which some bands and guest artists perform. And over 100 stores and shops. Another annex opened last January 2009 wherein ACE builders Center, The Event Center are transferred. Few shops that had opened their respective stores in there are: Sbarro, Seen by Executive, George Optical, All Flip Flops, SugarHouse, Timezone, Lay Bare, and Under the Sea. As the technology evolves, SM City Fairview is now a certified Wi-Fi Zone.
Physical Details
SM City Fairview is a part of the SM Malls Triplets. The Mall Facade and interior has similarities to SM City Bacoor and SM City Iloilo The mall was opened in October 1997 and was expanded and renovated on 2004 and 2009. The mall consists of a rectangle-shaped building and an outdoor parking. The mall features anchors like SM Department Store, The SM Supermarket, SM Hypermarket and SM Cinemas. It also features other anchors like National Bookstore, Watsons Drugstore, Surplus Shop, SM Appliance Center, 5 Banks (BDO Chinabank & BPI) and ACE Builders Center.
SM City Fairview Redevelopment
The Mall Redevelopment Starts After the New Annex opened. On First Quarter of February Storyland and the 1/4 of SM dept. store on the 2nd floor was closed for the renovation. When the Storyland opened last May 2009 the tiles was change with granite tiles, and in the second week of May they started to change the Steel Fences on UGF Main Building. Tiles at Main Building near entrance 2 and 4 were also changed.
Mall Anchors
SM Department Store
SM Department Store was under going a renovation and expected to finish on 4q 2009
SM Supermarket
Opened 1997 and renovated years ago. SM Supermarket Fairview is the biggest Supermarket of SM Group
SM Hypermarket
Opened 2009 at the Annex Building and containing Supermarket and Department Store, all in one go. And same as SM Supermarket, Hypermarket Fairview is the biggest SM Hypermarket within the SM Group.
SM Cinemas
SM Cinema Fairview have 12 cinemas. And to be renovated soon.
SM Appliance Center
SM Appliance Center was under going a renovation
SM Foodcourt
SM Foodcourt is currently under renovation.
Junior Anchor
Main Mall
3rd Floor
- SM Storyland
The SM Storyland renovate of First Quarter of February and open last May 2009. People who go to SM Storyland in SM City Fairview only have one story to tell: It’s fun, fun, fun, and more!
“It’s the newest of SM’s seven Storylands,” says John Louie Ruben, marketing associate. “We have thousands of people who come here on weekends.”
In case you don’t know the story of Storyland, it’s an indoor theme park that provides kiddie entertainment — from active to creative to imaginative play. It’s got the latest in kiddie rides including the City Rail that goes around the park, arcade games, a souvenir shop, and diners that go beyond popcorn and cotton candy.
A ride-all-you-can ticket is a steal at P280. The rides are child-friendly, guaranteed safe, and well-maintained. Among the popular kiddie rides that even adults would enjoy are the roller-coaster, the bump car, the balloon ride, and the Grand Carousel. But of course, parents can join their little ones. There are games for the whole family every Saturday with prizes given away by sponsors.
To add to its fun-tastic story, SM Storyland also has a Party Room where birthday parties can be held. And yes, kids, you can invite a Storyland mascot — Lionel, the king of Storyland, Ellie, the princess of Storyland, Sgt. March, or Eggbert the storyteller — to your birthday. There are party packages, like the Wands & Wishes that features a host magician with puppet, ventriloquist show, magic show, caricature artist, glitter tattoo, kiddie salon, juggling show, unicyclist show, dog and monkey show, among others.
And listen up, kids: Wouldn’t it be more fun if you joined the Club Storyland, for children 12 years old and under, that would entitle you to exclusive discounts and Storyland’s fun-filled bulletin starring the Storyland characters?
Indeed at Storyland, kids are guaranteed only happy endings.
2nd Floor
- SM Cinema
Located at 2nd Floor.A total of 12 Cinemas.and renovate soon.
- SM Department Store
SM Department Store is under renovation and expected to finish on 4th q 2009.SM Department Store is the very foundation of SM. Being run by SM Investments, the holding company of the SM Group, SM Department Store is a founding retail center where we can find brands of fashion, footwear, bags, accessories, toys, gadgets and other brands of product. SM Department Store now holds more than 30 branches locating at cities and provinces in the Philippines. SM Department Store became one of the top retail centers in the Philippines.
Upper ground floor
Upper Ground Floor have the Tenant Mix of Food And Non Food
- SM Department Store
SM Department Store is under renovation and expected to finish on 4th q 2009.SM Department Store is the very foundation of SM. Being run by SM Investments, the holding company of the SM Group, SM Department Store is a founding retail center where we can find brands of fashion, footwear, bags, accessories, toys, gadgets and other brands of product. SM Department Store now holds more than 30 branches locating at cities and provinces in the Philippines. SM Department Store became one of the top retail centers in the Philippines.
- Watsons
Watsons is a pharmacy which also caters exclusively cosmetic and beauty products
- Sports Central
Sports Apparel can be found here. Opened years ago. After Our Home was renovated
- Our Home
Our Home is a one stop shop for home furnitures
- Toy Kingdom
Toy Kingdom is an affiliate of the SM Group. Toy Kingdom is a large toy store chain owned and developed by the SM Group by Chinese-Filipino businessman, Henry Sy, Sr. along with its corporation name, the "International Toyworld Inc". It features a variety of good quality toys, gizmos & gadgets that kids would enjoy.
- National Bookstore
National Bookstore is the largest bookstore chain in the Philippines with 92 branches in the country.[1] It was set to open its first overseas branch, in Hong Kong, in September 2007.
Luck is only a small part of National Book Store's success. Through the hard work and powerful leadership of Socorro Cancio-Ramos and the late Jose Ramos with their family, the company has evolved from its humble beginnings into the biggest and strongest bookstore chain in the Philippines.
The first National Book Store started as a stall shop in Escolta before the Japanese occupation selling supplies, GI novels, and textbooks. When war broke out, strict book censorship forced them to shift their trade to soap, candies, and slippers. They bought their merchandise from wholesalers and peddled them to smaller retailers.
Liberation came, but the whole Escolta area was burned to the ground. Having all their stocks reduced to ashes left the couple with nothing but determination and an undying drive to succeed. And their persistence paid off. They were able to rebuild a barong-barong in the corner of Soler and Avenida Rizal in time to catch the post-war business boom. They went back to business using their door as a counter for selling textbooks, notebooks, pad paper, and pencils. Business went very well because during that time, there were only a few stores that sold school supplies and books. National Book Store's opening was strategically timed to welcome the first postwar school year.
1948 brought another trial to the Ramos' life. Typhoon Gene destroyed their store and soaked all the merchandise. But this did not dampen the spirit and tenacity of the couple to pursue their dream and rebuild National Book Store. Adversity forced them to work harder. They slept for only three hours a day, spending the rest of their hours at work. They were eventually able to construct a two-story building with a mezzanine, which was to become their retail store for many years.
- Surplus Shop
- Cinderella
Lower ground Floor
- SM Supermarket
Opened 1997 and renovated years ago. SM Supermarket Fairview is the biggest Supermarket of SM Group
- SM Foodcourt
SM Foodcourt is under renovation
- SM Appliance Center
SM Appliance Center is under renovation.and tv,appliance are available here
- Surplus Shop
Items usually priced at lower costs are sold here,mostly clothing
- SM Bowling Center
One of the SM's Bowling Alley November 2001 - With a change in business strategy, the 20 lanes expansion was transferred to its new home at SM City Fairview. SM Bowling Fairview started operations with the popular band Rivermaya gracing the opening rites of the center. Xtreme Bowling Club made it is home center and plays every Saturday evening.
Annex Buildings
Upper Ground Floor
Some notable shops are can be seen at the UGF of Annex 1. Variety of Shops can be here are. Restaurants, Clothing Lines, Alternation, Airline Ticketing Office. While the Upper Ground Floor of the Annex 2 or "The Annex". Contains the Upscale Brands of SM City Fairview. Tenant Mix Of SM City Fairview " The Annex" is a gaming Shop, a doughnut store. and some shops that you and your family can enjoy.
Lower ground floor
- SM Hypermarket
Opened 2009 at the Annex Building The new SM Hypermarket at SM City Fairview has certainly put the “hyper” in the market. More choices, more convenience, and more service are in store for shoppers in the North Metro area.
Conveniently located at the ground floor of the mall’s Annex 1, the 9,000-square-meter hypermodern wet market complements the existing SM Supermarket branch at the mall, the largest in SM’s chain of supermarkets. That spells double advantage for customers who are served better and faster.
Consider the Hypermarket’s hyper features: 70 check-out counters to make shopping a breeze with quicker service and lesser queues; Hyper Fresh section where you get only the freshest catch of the day, as well as meat, poultry, fruits, and vegetables; the Hyper Grocer section with its wide assortment of groceries, including the popular Bonus brand, as well as Big Packs for bulk purchases; and Hyper Living which carries clothes, shoes, accessories, and personal care items, as well as houseware, furniture, and appliances.
SM Hypermarket also has a takal-takal section where the price-savvy shoppers can buy just the right amount of ingredients they need — rice, herbs, fruits, vegetables, and even meat products.
Customers can also enjoy great savings and discounts on value packs of groceries.
If all that shopping at the new SM Hypermarket makes you hungry, take a break and indulge your cravings at the food outlets like Zagu, Sizzling Plate Express, Turk’s Shawarma, Paotsin, Jose’s Goto, Pancit Malabon Express, Lot’s A Pizza and Pinoy Specials, Hotdog Onsticks, and Henlin.
Also super on service, the new SM Hypermarket at SM City Fairview has a Western Union counter for remittances as well as bill payments and forex services, and facilities for mobile phone reloading.
Yes, to hypermarket we will go!
- Ace Builders Center
Hardware and utility items is available here. And Ace Builders Center Fairview is the Biggest Ace Hardware/Ace Builders within the SM Group.While the women are doing their groceries at the hypermarket, the men are glued to the hardware and assorted stuff at the Ace Builders Center.
Yes, Ace Builders Center at Annex 2 of SM City Fairview has got it all. “We have local hardware items, wood, plywood, cement, building materials to capture the contractors’ market segment,” says Wendell Eria, store manager. He goes on to enumerate, “We have appliances, houseware, water heaters, wash basins, towel bars, garden sets and tools, pots, plumbing fixtures, faucets, car accessories, power tools, electric drills, padlocks, doorknobs, handles for cabinets, nails, screws, and hooks of all sizes. We even sell dog food, and birds, fish, and hamsters and their food.”
Not to forget, Ace carries its flagship product Ace paints from the US. “It’s coverage is greater so you really save more,” Eria notes. “And it’s so polido.”
For builders, homemakers, and do-it-yourselfers, Ace Builders Center is certainly an ace up their sleeve.
- The Event Center
The Event Center is the place that some mall tours, album launch. can be found. SM The Event Center is located at The Annex Atrium. And Annex 1 Atrium.
Basement Level
The Gaming and Wellness Wing Of SM City Fairview
The Main Building (MB)
The SM City Fairview Main building was opened last October 1997, With 3 floors of pure shopping experience. with SM Mainstays of SM Department Store, SM Supermarket, SM Foodcourt,SM Cinemas, Surplus Shop, Appliance Center, Ace Hardware, Toy Kingdom and Our Home, When the new millennium starts new SM v affiliates opens its door to SM City Fairview. Like The 2nd SM Storyland and the SM Bowling Center
The Annex
The SM City Fairview's "The Annex" consists of 2 buildings: the Annex 1 and The New Annex Building. It was renamed annex after the SM City North EDSA's The Annex. SM City Fairview's "The Annex was launched at the Bloggers Party last July 11, 2009
Annex 1
The SM City Fairview Annex 1 opens its doors to the public May 2004 with over 100 shops and boutique. While the Ace Hardware on the main building transferred to be the Ace Builders Center. In 2009 as a part of SM Cty Fairview's Redevelopment plan Ace Transferred to the New Annex Building. And the void space of Ace replaced by SM Hypermarket last June 2009
New Annex Building
The SM City Fairview New Annex Building or called the Annex 2 opened last January 15, 2009. The 28,000 m2 addition at SM City Fairview offers 100 more shops to the mallers. The New Annex Building has Ace Builders Center, Sbarro, All Flip Flops, Timezone, George Optical, Ford Motors and some Beauty Shops. The SM City Fairview New Annex Building was one of the blessed malls have the Biggest Atrium's. SM Event Center are Located at Annex 2 Atrium. The SM City Fairview New Annex Building will store a Call Center by the last quarter of 2009 or 2010. Last July 11, 2009 at the SM Fairview's Bloggers Event the SM City Fairview New Annex Building has been renamed "The Annex"
Mall Attraction
Main Building
Ground Floor
- SM Supermarket
- SM Food Court (Under Renovation)
- SM Appliance Center (Under Renovation)
- SM Bowling Center
- SM Business Center
- Surplus Shop
Upper Ground Floor
- SM Department Store (Under Renovation)
- National Bookstore
- Toy Kingdom
- Sports Central
- Our Home
- Jollibee
- Mcdonalds
- Burger King
- Goldilocks
- Bingo City
- Bench
- Penshoppe
- KFC
- Pizza Hut
- Tokyo Tokyo
- Cinderella
- Bayo
- Quantum
- Max's
- Greenwich
- Chowking
- Watsons
- Dunkin' Donuts
- Red Ribbon
- French Baker
- Wendy's
- Hang Ten
- Astro Plus
- Picture City
- Video City
Second Floor
- SM Department Store (Under Renovation)
- SM Cinema (1-12)
- Informatics
- Shakey's
- Barrio Fiesta
- Smart
- Globe
- The Sun Shop
- Netopia
- Excel
- Asianic
- Odyssey
Third Floor
- SM Storyland
- World Of Fun
- Tom's World
- Kettle Korn
- Dunkin Donuts
- Waffle Time
- Pizza Hut Booth
- Toy Express
- SM Department Store Satellite Area
Annex 1
Ground Floor
- SM Hypermarket
- The Event Center
- Starbucks Coffee
- HBC
- Office Warehouse
- Celine
- Luxor
- Adidas
- Cory Quirino World Of Wellness
- Chowking
- Yellow Cab Pizza Co.
- Flavors of China
- Gerry's Grill
Upper Ground Floor
- Unica Hija
- CD-R King
- Bench Body
- Von Dutch
- Tribal
- Mang Inasal
- Karate Kid
- Congo Grille
- Game Line
- Chef D' Angelo
- Joel Mendez
- BCBL
- Kids Village
- Panciteria Lido
- Body Tune
- Watsons
New Annex Building
Lower Ground Floor
- Timezone
- Dermstrata
- Nisce Skin
- Tom's World
- Under the sea
Ground Floor
- Ace Builders Center
- Inasal Chicken Bacolod
- BDO C
- Sbarro
- Scent Station
- Ford Motors
- Mexicali
- Buckaroos
- Monk's Brew
- My Thai
- Pho Hoa
- Green Mango
- Crepe's and Cream
- Sizzlin' Pepper Steak
- Pancake House
- Go Fan
- Taipan Grill
- Teryaki Boy
- Le Coeur de France
- Army Navy
Upper Ground Floor
- George Optical
- All Flip Flops
- Seen
- Swiss Gear
- Pinctada
- Emo
- Susto Manila
- Krispy Kreme
Others
Building Connections
Main Building Annex 1 Annex 2 ===========================B=== =====LG=========LG========LG=== =====UGF========UGF======UGF=== ======2======================== ======3========================
The Palm Strip
- Ruffles
- Smokey's
- Chocolate Chip Heaven (Visit their Booth at LGF, in front of The Office Warehouse)
- Gerry's Grill
- Yellow Cab Pizza Co.
- Flavors Of China
- Starbucks Coffee
- Go Nuts Donuts
- J-jays Inasal
Banks
*UGF, Main Building *G, Main Building *G, The Annex
*UGF, Main Building
- China Bank
*G, Main Building
- PS Bank
*ATM Center
Event Center
- Main Bldg. Atrium
- Annex 1 Atrium
- Annex 2 Atrium
- Annex 1 and 2 Bridgeway (UGF)
- The Palm Strip Amphitheater
- Storyland (3rd Floor)
Mall Hours
10am - 9pm Daily
SM Hypermarket/SM Supermarket Hours
SM City Fairview stores the biggest SM Supermarket and Hypermarket within SM Malls
- Mon-Thurs: 10am-9pm
- Fri: 10am-10pm
- Sat-Sun: 9am-10pm
Transport Terminal
- Public Transport Terminal A:Facing Regalado Ave./near BPI
- Public Transport Terminal B:Facing Beltfast Road/near Basement Entrance
Jeepney Bay
- SM City Fairview Main Entrance
- Public Transport Terminal A
- Public Transport Terminal B
Taxi Bays
- Foodcourt Entrance
- Transport Terminal A
- Entrance 5 (Annex 1)
- Entrance 6 (The Annex)
- SM Hypermarket Entrance
Mall Admin
Lower Ground Floor, Main Building Beside Chinabank and Imono
Elevator
- Main Building
- New Annex
Breastfeeding Station
- Lower Ground Floor Near China Bank
Gallery
See also
- SM Prime Holdings
- SM Mall of Asia
- SM Megamall
- SM City North EDSA
- SM City Cebu
- SM City Iloilo
- SM City Bacoor
External links
- SM Department Stores. Official website.
- SM Prime Holdings. The official website of the parent company.
- SM Supermarket. The official website of SM Supermarket
- Worlds Largest Shopping Malls by Forbes Magazine