Florida Beer Company
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| Location | Melbourne, Florida | ||||||||||||||||||||||||||||||||||||||||||||
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| Opened | 1996 | ||||||||||||||||||||||||||||||||||||||||||||
| Annual production volume | 14,000 US barrels (2008) | ||||||||||||||||||||||||||||||||||||||||||||
| Owned by | Indian River Beverage Corporation | ||||||||||||||||||||||||||||||||||||||||||||
| Active beers | |||||||||||||||||||||||||||||||||||||||||||||
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Florida Beer Company is an independent craft brewery located in Melbourne, Florida.
History
Florida Beer Company is organized in the state of Florida as a C Corporation. Originally founded in 1996 as Indian River Brewery, the Company was recapitalized and reorganized in August 2003 with the addition of the current ownership group as Indian River Beverage Corporation. Indian River Beverage Corporation does business as Florida Beer Company. Florida Beer Company is engaged in the manufacturing, packaging, marketing and sale of alcoholic beverages specifically malt based products (beer). The Company participates in the premium craft beer market.
In March 2005 the company entered into an Asset Purchase Agreement with Ybor City Brewing Company to acquire the brands, marks, intellectual property, inventory and all business assets of Ybor City Brewing Company and the related entities. The assets and brands included Key West (Key West Brewery, originally of Key West, Florida), Ybor Gold (Ybor City Brewing Company originally of Tampa, Florida) and Hurricane Reef (Hurricane Reef Brewery originally of Miami, Florida).
Florida Beer Company is the largest craft brewer in the State of Florida. The State of Florida is the third largest beer market in the country. While Florida ranks among the top for beer consumption in the United States historically the craft segment has lagged versus other parts of the country. In recent years this has changed. The craft market is now out pacing all other segments of the beer industry and the craft market has grown at 22% in Florida versus 11.4% in the rest of country[1].
During 2008, the Company sold 19 different beers (malt beverages) and 2 apple-based ciders entirely manufactured and packaged at its company-owned brewery in Melbourne, Florida. The Company also engages in contract brewing for a small number of customers.
The Company sells its products through a network of wholesale distributors who then sell to bars, restaurants, grocery stores, package stores and other specialty beverage retailers. The Company sells its products predominantly in the state of Florida (80%+), but also markets in New York, Illinois, Georgia, Alabama, Nebraska, Wisconsin, South Carolina and the Caribbean. Florida, which represents the bulk of the Company sales, is a three-tier state governed by a beer franchise law. Florida Statutes Title XXXIV Chapter 563[2]. In many states, specifically Florida, laws affect enforcement of certain terms of the distributor agreements.
The Company maintains two facilities located in Melbourne, Florida, Brevard County. The production brewery is located at 2500 South Harbor City Blvd. This building is approximately 12,000 square feet (1,100 m2) and houses all production related activity and equipment, a tasting room with retail store and approximately 1,000 square feet (93 m2) of office space. The second location, 725 Silver Palm Avenue, is a 20,000-square-foot (1,900 m2) warehouse located one mile (1.6 km) north of the brewery. There is 4,000 square feet (370 m2) of office space and 16,000 square feet (1,500 m2) of warehouse space in 3 separate bays. This facility is used for finished goods storage, raw material storage (packaging), excess equipment storage, special package assembly and administrative/sales offices.
Florida Beer Company's Advertising Agency of Record is The Creative Underground (TCU). TCU is responsible for the design and promotion of their brands, primarily focusing on Key West.