Nicktoons (American TV channel)
| Country | United States |
|---|---|
| Headquarters | New York City (Nickelodeon Animation Studios in Burbank, California is promoted on air) |
| Ownership | |
| Owner | Classical Viacom (2002-2005) Viacom (2005-2009) Turner Broadcasting System (2009-present) |
Nicktoons Network is a digital cable and satellite television network owned by Viacom. It is a sister service of the Nickelodeon cable channel. The network broadcasts Nickelodeon's animated series, Nicktoons, along with other original animated series and foreign animation from other Nickelodeon networks overseas 24 hours a day.
This network is somewhat similar in focus to Disney Channel's former sister network Toon Disney (now known as Disney XD), along with and Cartoon Network's archived programming network, Boomerang, though (especially as of late) much less focus on archived materials and more of a focus on reruns of shows still in production on sister station Nickelodeon.
History
Nicktoons Network was launched on May 1, 2002 as Nicktoons TV as part of the digital cable-exclusive MTV Digital Suite in order to entice cable operators to pick up the network and give them a marketing advantage over satellite services. However by early 2004 Nickelodeon management changed course and offered it to the digital satellite services DirecTV and Dish Network also, based on consumer demand.
At first, airing only archived Nicktoons, the network was marketed as commercial free, with comedic promos involving the Nickelodeon Animation Studios, two-minute cartoon shorts from foreign markets, and former program promotions which had previously been used on Nickelodeon taking up commercial time. As the network's distribution increased, by 2005 the network was airing regular advertising.
The network was renamed to Nicktoons in 2003, featuring a white CGI version of the Nickelodeon "splat" logo with blue text, replacing a rotating logo which featured various silhouettes of Nicktoons characters in orange with the NICK logomark above the text "Toons TV".
As part of the launch on the satellite services, the network once again rebranded further as Nicktoons Network on September 23, 2005. A new logo with the familiar Nickelodeon "Splat" fanning onto a globe shape (reminiscent of the Sherwin-Williams logomark) was used, along with the new slogan of "Animation Capital of the World" and a promotion theme consisting of the characters being placed in a celebrity setting.
On January 6, 2006, Nicktoons Network introduced their first original series, Kappa Mikey, which lasted for 52 episodes. Further series have followed, mainly imported programming from Canada and Europe. The network has since taken more of an action-based programming format mixed in with classic Nicktoons and other comedic programming.
On September 28, 2009, Nicktoons Network's logo will again change as part of a rebranding effort that will also see Nickelodeon's first logo change in 25 years and name changes from The N to TeenNick and Noggin to Nick Jr..[1][2]
Programming
Its original programming consists nearly all of animated television programs formerly or currently broadcasted on its parent network. As has been the pattern with many children's networks over the years as they make forays into original programming and build up an archive of their newer series, older Nicktoons programs, along with those which had low sustaining popularity, have moved off the network's schedule. Advertising was also added after the 2005 relaunch. The network also aired original episodes of the final season of My Life as a Teenage Robot in October 2008; that series had long been pulled off Nickelodeon's main schedule.
For a Halloween theme week in October 2008, the network aired the 90's live-action program Are You Afraid of the Dark? on October 20, the first non-animated program to air on the network, although live-action segments involving the Nicktoons studio and animators have aired in the past in short form during commercial breaks. An episode of Nick News also aired on the network in early February 2009.
International versions
Nicktoons was launched in the United Kingdom in July of 2002, although, unlike the United States version, it has been ad-supported since it launched. Also unlike the US version, it does not broadcast 24/7. Nicktoons Network will also launch in Australia along with its competitor Disney XD on Foxtel and Austar in mid 2009.
See also
References
- ^ Nickelodeon Unveils New Logo, Variety.com, July 29, 2009
- ^ http://nickelodeon.wikia.com/wiki/File:Nicktoons_Network_logo_2009.svg
