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Nutella

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Not to be confused with the P2P Network, Gnutella.

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Nutella is the brand name of a hazelnut-based sweet spread registered by the Italian company Ferrero at the end of 1963. The recipe was developed from an earlier Ferrero's spread released in 1949. Nutella is now marketed in over 75 countries across the globe.

History

Gianduja is a type of chocolate containing approximately fifty percent almond and hazelnut paste. It was developed in Piedmont, Italy after taxes on cocoa beans hindered the diffusion of conventional chocolate. Pietro Ferrero owned a patisserie in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts. He sold an initial batch of 300 kilograms (660 lb) of "Pasta Gianduja" in 1946. This was originally a solid block, but in 1949 Pietro developed his first spread, which he started to sell in 1951 as "Supercrema".

In 1963, Pietro's son Michele Ferrero decided to revamp Supercrema, with the intention of marketing it across Europe. Its composition was modified, as well as the label image and brand name: the name "Nutella" (based on the word "nut") and its logo were registered towards the end of the same year and remain unchanged to this day. The first jar of Nutella left the Ferrero factory in Alba on April 20 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.[citation needed]

Pronunciation

The Italian pronunciation is [nuˈtɛlːa], and an approximation of this is made in most other languages, including American and Canadian English: /nʌːˈtɛlə/. In the UK and Australia, Nutella is normally Template:Pron-en, reflecting its original derivation from the English word "nut" /nʌt/.

Composition

Nutella is a modified form of gianduja. The exact recipe is a secret closely guarded by Ferrero. According to the product label, the main ingredients of Nutella are sugar and modified vegetable oils, followed by hazelnut, cocoa and skimmed milk, which together comprise at most 28% of the ingredients. The recipe for Nutella varies in different countries: for example, the Italian formulation uses less sugar than the product sold in France. Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a chocolate cream, as it does not meet minimum cocoa concentration criteria.

About half of the calories in Nutella come from fat (11 g in a 37 g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20 g, 80 kcal).[1]

Listed ingredients

Country sugar oil hazelnuts cocoa skim milk emulsifier flavouring others
 Australia
 New Zealand 		Yes vegetable 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (8.7%) soy lecithin vanillin
 Belgium Yes vegetable 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (6.6%) soy lecithin flavouring
 France Yes vegetable 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (6.6%) soy lecithin flavouring
 Germany Yes vegetable 13% fat-reduced cocoa powder skimmed milk powder (7.5%) soy lecithin vanillin
 Greece Yes vegetable 13% fat-reduced cocoa powder (7,4%) skimmed milk powder (5%) soy lecithin flavouring
 Italy Yes vegetable 13% fat-reduced cocoa powder skimmed milk powder (5%) soy lecithin flavouring whey powder
 Brazil Yes vegetable 13% fat-reduced cocoa (7.5%) skimmed milk powder (6.6%) soy lecithin vanillin whey powder
 Poland Yes grapeseed 13% cocoa (7.4%) skimmed milk (5%) soy lecithin vanillin lactose
 Spain Yes vegetable 13% fat free cocoa (7.4%) skimmed milk powder (6.6%) soy lecithin flavouring whey powder
 United Kingdom Yes vegetable 13% fat-reduced cocoa (7.4%) skimmed milk powder (6.6%) soy lecithin vanillin whey powder
 Croatia
 Bosnia and Herzegovina
 Slovenia
 Republic of Macedonia 		Yes vegetable 13% fat-reduced cocoa (7.4%) skimmed milk powder (5%) soy lecithin flavouring whey powder
 United States
 Mexico
 Canada 		Yes modified palm hazelnuts cocoa skimmed milk soy lecithin vanillin reduced mineral whey
 Israel Yes vegetable 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (5%) soy lecithin vanillin

Nutrition Facts

Per 13 oz Jar (371 g) (USA & Canada Product)

Allergy information

Nutella is generally not recommended for people with an allergy to nuts.

For many years (according to the Internet Archive Wayback Machine, from at least October 2000 to at least August 2007) the Nutella USA FAQ stated that the peanut oil used in Nutella production goes through a hot-solvent extraction process, which removes its protein content and theoretically renders it non-allergenic. This FAQ statement has since been removed. The fact that Nutella contains traces of peanuts has caused it to be banned (in common with other foods that may contain nuts) from school lunches in some schools in Australia, UK, and Canada where pupils bring their own lunch to school. These schools call themselves "Nut-free zones".[2] As of late 2007, Nutella sold in the USA and Canada no longer uses peanut oil.

Nutella is also not recommended for people with milk allergy or lactose intolerance because of its skimmed milk and whey content.

Containers

Although Nutella is marketed in a variety of packages, its typical containers have always been made of glass (though plastic containers are more common in the USA, Canada, and Mexico). Initially, the most popular glass containers were quite small, the size of a standard water glass, with the result that they could be used as normal table glasses once the product inside had been consumed. Different forms of these glasses are produced, turning them into collectible items.

Today, Nutella is more frequently marketed in jars of a characteristic, trademarked oval shape (pictured above). These are generally 200 g, 350 g, 400 g or 750 g jars, although in some countries (such as Italy and France), 3 kg and 5 kg jars are available (most commonly for special occasions, such as Christmas). Single-serving 30g plastic packages are also available and are usually sold in packages of three. In the United States, Nutella is typically sold in 13 oz jars (371 grams). Besides these, there are also various 'limited edition' jars. One example is the jar released to the German market in 2002 to celebrate the introduction of the Euro. The jar contained 1.95583 kg, which is the exact exchange rate between the Deutsche Mark and the Euro.

In Australia, Nutella is sold in the standard oval-shaped plastic jars with translucent plastic screw top lids. Single-serving catering packs aimed at the school lunch market are also available in retail stores.

Success

Nutella on bread.

In Italy

In its home country of Italy, Nutella has become a cultural and social phenomenon. Many books have been written about it, and it is the core of a celebrated scene in the movie Bianca, by the Italian filmmaker Nanni Moretti, in which a character relieves his post-coital anxieties by eating chocolate coated bread, spread from a gigantic Nutella jar.

In France

In France, Nutella is the most popular spread. It represents 89% of the market share. Ferrero's factory in Villers-Écalles is the world largest producer of Nutella with about 70,000 tons per year.

Internationally

Nutella is also very popular in the rest of Europe, India, Malaysia, Puerto Rico, Australia, New Zealand, Singapore, Canada, Brazil, Trinidad and Tobago, Mexico, the Philippines , the Middle East and South Africa, mostly with children and teenagers. This is less true in the United States where the product was only available as an expensive import until the 2000s. In the United States, basketball star Kobe Bryant was a former spokesman for Nutella, having lived in Italy from ages 6 through 13. Nutella is briefly mentioned in Chloé Doutre-Roussel's "The Chocolate Connoisseur", which includes an anecdote of her mother flying into Mexico with several jars and smearing it on her face to convince a Customs Officer that it was a facial mask, and not a banned food product. In 1999 Nutella was one of the official sponsors of the 1999/2000 UEFA Champions league season. They were advertised at every game on a bill board. In 2009, Ferrero launched a new product, Nutella&Go! (so far only available in France and Germany), which consists of biscuit sticks and Nutella in a single-serve pot with two compartments for both productts; the idea being to dip the biscuit sticks into the Nutella. In the same year, Andreas Johnson song Glorious was used in all Nutella commercials in France.

Competitors

While Nutella has generally become synonymous with hazelnut and chocolate spread worldwide, similar products with other brand names enjoy wide success in some countries. This includes "Merenda" in Greece ("merenda" is Italian for a mid-afternoon snack), Nocilla in Spain, Nucita in South America.

References

  1. ^ "Nutrition Facts and Analysis for Chocolate-flavored hazelnut spread". NutritionaData. Retrieved 2008-11-09.
  2. ^ "Schools become 'nut-free zones'". BBC News. 2004-05-05. Retrieved 2008-11-09.
Notes
  • Official Nutella website (in Italian; there is a section on product history).
  • Rosenblum, Mort. Chocolate: A Bittersweet Sage of Dark and Light (2006), "Where's the Nutella", pp. 241–247. ISBN 0865477302
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