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Beijing Traffic Radio

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Beijing Jiaotong Guangbo
Broadcast areaBeijing
Frequency103..9 (mHz)
BrandingBeijing Jiaotong Guangbo
Programming
Format"traffic"
Ownership
OwnerBeijing Renmin Guangbo Diantai
History
Call sign meaning
"Jiaotong" means traffic
Links
Websitehttp://www.fm1039.com.cn/index/

Beijing Jiaotong Tai (Chinese: 北京交通台) (also known as "Beijing Jiaotong Guangbo") is Beijing's traffic station at 103.9 FM. It is one of the radio stations of the Beijing Renmin Guangbo Diantai group. This particular channel mostly broadcasts commercials in Mandarin and traffic reports. The format of this channel can be compared to the traffic channels provided by XM Radio and Sirius Satellite Radio or the "Highway Advisory radio stations" (the low power AM stations near points along Interstate highways in the United States).

The station has one million listeners and its staff view 80% of Beijing's roads from its headquarters at the Beijing Traffic Management Bureau headquarters.[1] It also has a network of retired volunteers with apartments at key junctions who are able to draw attention to major traffic problems.

The station also sponsors the largest leisure driving club in China, with 100 staff answering to club chief Chen Ming. The club offers members breakdown recovery services within the city's Fifth Ring Road, as well as organizing long-distance driving tours.[2]

References

  1. ^ Liu Baijia (2008). "Road ahead looking clearer for Beijing's motorists". China Daily. April (26).
  2. ^ Ted Conover (2008). "Capitalist Roaders". New York Times. July (2).