Nutella
Nutella (Italian: /nuˈtɛlːa/; BrE: /nʌˈtɛlə/; AmE and CanE: /nʌːˈtɛlə/ (see "Pronunciation" below)) is the brand name of a hazelnut-based sweet spread registered by the Italian company Ferrero at the end of 1963. The recipe was developed from an earlier Ferrero's spread released in 1949. Nutella is sold in over 75 countries.
History
Gianduja is a type of chocolate containing approximately 50% almond and hazelnut paste. It was developed in Piedmont, Italy, after taxes on cocoa beans hindered the diffusion of conventional chocolate.
Pietro Ferrero, who owned a patisserie in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (660 lb) of "Pasta Gianduja" in 1946. This was originally a solid block, but in 1949, Pietro started to sell a creamy version in 1951 as "Supercrema".
In 1963, Pietro's son Michele revamped Supercrema with the intention of marketing it across Europe. Its composition was modified and it was renamed "Nutella." The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.[citation needed]
Pronunciation
 |
The Italian pronunciation is [nuˈtɛlːa].
Composition
Nutella is a modified form of gianduja. The exact recipe is a secret closely guarded by Ferrero. According to the product label, the main ingredients of Nutella are sugar and vegetable oils, followed by hazelnut, cocoa and skimmed milk, which together comprise at most 28% of the ingredients. The recipe for Nutella varies in different countries: for example, the Italian formulation uses less sugar than the product sold in France. Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a chocolate cream, as it does not meet minimum cocoa concentration criteria.
About half of the calories in Nutella come from fat (11 g in a 37 g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20 g, 80 kcal).[1]
Listed ingredients
Nutrition Facts
Per 13 oz Jar (371 g) (USA & Canada Product)
- Calories 1950
- Fat 110 g
- Saturated 35 g
- Trans 0 g
- Cholesterol 0 mg
- Sodium 150 mg
- Carbohydrate 220 g
- Fiber 10 g
- Sugars 210 g
- Protein 30 g
Containers
Although Nutella is marketed in a variety of packages, its typical containers have always been made of glass (though plastic containers are more common in the USA, Canada, and Mexico). Initially, the most popular glass containers were quite small, the size of a standard water glass; they could be used as normal table glasses once the product had been consumed.
References
- ^ "Nutrition Facts and Analysis for Chocolate-flavored hazelnut spread". NutritionaData. Retrieved 2008-11-09.
- Notes
- Official Nutella website (in Italian; there is a section on product history).
- Rosenblum, Mort. Chocolate: A Bittersweet Sage of Dark and Light (2006), "Where's the Nutella", pp. 241–247. ISBN 0865477302
External links
