Capital Liverpool
| File:JuiceFM.png | |
| Broadcast area | Liverpool |
|---|---|
| Frequency | 107.6 MHz |
| Programming | |
| Format | Pop and dance music |
| Ownership | |
| Owner | UTV Radio |
| History | |
First air date | 27 March 1998 |
Juice 107.6 is an Independent Local Radio, set up in 1998 in Liverpool after the failure of alternative music station 107.6 Crash FM and its subsequent purchase by Forever Broadcasting. It launched with a format broadly in keeping with that of Crash, but with a greater amount of mainstream pop and dance music. However, following the purchase of Forever by Absolute Radio and the station's rebranding as Juice FM, it is now a mainstream service similar to Kiss 100 in London or the Galaxy network of stations.
Juice FM brands itself as "Liverpool's More Music Station", and includes features such as "Six in the Mix", in which six songs are played without presenter or commercial interruption. It also features a number of weekly live outside broadcasts from local nightclubs.
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