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This article is about Oneworld airline alliance. For Oneworld Publications, see Oneworld Publications.
Oneworld
File:Oneworld.png
Launch date1 February 1999
Full members11
Non-voting members19 affiliates
Pending members2
Destination airports727
Destination countries142
Annual passengers (M)328.18
Annual RPK (G)746.07
Fleet size2,280
HeadquartersVancouver, BC, Canada
Management
Alliance sloganoneworld revolves around you
Websitewww.oneworld.com


Oneworld (CRS: *O) (styled as oneworld) is one of the world's three largest global airline alliances with its central management team, Oneworld Management Company, based in Vancouver, British Columbia, Canada. Oneworld was founded in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas Airways. The alliance slogan is "oneworld revolves around you" and its vision statement is "To generate more value for customers, shareholders and employees than any airline can achieve by itself."

The alliance had the biggest expansion in its history in 2007 when Japan Airlines, Malév and Royal Jordanian joined as full members, while Cathay Pacific's subsidiary Dragonair, four subsidiaries of Japan Airlines and two subsidiaries of LAN joined as affiliate members. In 2009, Oneworld celebrated its 10th anniversary with the introduction of a new standard Oneworld livery, that all of its member airlines adopted on a proportion of their fleets; and a special version of its logo.

By November 2009, Oneworld and its members elect, reached over 720 destinations in 142 countries. It operates over 8,300 daily flights, carrying 328 million passengers on a combined fleet of over 2,200 aircraft. It is the only alliance that has members based in every continent and has extensive networks in Australia, South America and Asia's Middle East with Qantas, LAN and Royal Jordanian, respectively. Since late 2002, Oneworld member airlines have developed common specifications across their engineering and maintenance activities, reducing costs through bulk buying and parts sharing. It was also the first airline alliance to introduce interline e-ticketing across all member airlines' network.

Oneworld was voted the world's Best Airline Alliance in the 2002, 2004 and 2005 Business Traveller Awards and named the World's Leading Airline Alliance for the seventh consecutive year at the 2009 World Travel Awards.

Management

The Marine Building, Vancouver
The Marine Building, home of the Oneworld Management Company

Oneworld announced the formation of a central management team, Oneworld Management Company (oMC), to mark the alliance's first anniversary. The oMC was established in May 2000 and is based in the Marine Building in Vancouver, British Columbia, Canada. It is responsible for driving future growth and the launch of new customer services and benefits. The oMC was led by its first Managing Partner Peter Buecking, previously Director of Sales and Marketing at Cathay Pacific. The present Managing Partner leading the oMC is John McCulloch, previously the alliance's Vice-President Marketing. Reporting to the Managing Partner are Vice-Presidents for Commercial; Information Technology (IT) and Cost Reduction; Airports and Customer Experience; Membership and Operations; and Corporate Communications.[1][2][3]

The Managing Partner reports to the alliance board, Oneworld Governing Board (oGB), which is made up of the chief executives of each of the member airlines. The oGB meets regularly to set strategic direction and review progress. Chairman of the board rotates on an annual basis among the alliance members' chief executives. American Airlines Chairman and Chief Executive Gerard Arpey was nominated on 20 November 2008 and is the present Chairman of the oGB.[2][4]

Alliance initiatives

Since late 2002, Oneworld member airlines have developed common specifications across their engineering and maintenance (E&M) activities, reducing costs through bulk buying and parts sharing. In addition, increased efficiency by aligning their policies and procedures and to share best practice. Prior to the initiative, the alliance operate over 1,900 aircraft and spend approximately US$5 billion a year on E&M, excluding employment labour costs. Oneworld Managing Partner Peter Buecking said the alliance was originally launched as a marketing tool, but now place equal priority to help with costs reduction amongst its member airlines.[5]

Performance

As of 11 November 2009, Oneworld and its members elect, reached 727 destinations in 142 countries and generated 746 billion Revenue Passenger Kilometres (RPK). It operates 8,387 daily flights, carrying 328 million passengers on a combined fleet of 2,280 aircraft.[6] It is the only alliance that has a full network in Australia with Qantas and the only alliance with a member based in South America and Asia's Middle East with LAN and Royal Jordanian, respectively.[2] Though the 2008–2009 global financial crisis and the 2009 swine flu pandemic have hit the airline industry particularly hard, benefits generated through Oneworld enabled the member airlines to maintain their position as the grouping with the best financial track record. Based on latest 2008 full year results from members of all three alliances, Oneworld members combined lost US$1.7 billion net, against total losses by Star Alliance of US$8.8 billion and SkyTeam's collective US$13.3 billion deficit.[7]

Membership history

A new global alliance

Five airlines from four continents – American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas – gathered in a ceremony in London, United Kingdom, on 21 September 1998 to officially unveil a new global airline alliance, named Oneworld. Oneworld was officially launched and became operational on 1 February 1999. The alliance slogan is "oneworld revolves around you" and all the member airlines share one vision: "To generate more value for customers, shareholders and employees than any airline can achieve by itself. " The alliance's services and benefits include smoother transfers for passengers travelling across all member airlines; greater support to passengers regardless of which member airline they are travelling with; greater range of round-the-world products; and enhanced co-operation in the member airline's frequent flyer programmes to provide more rewards, wider recognition and access to more airport lounges. Prior to the official launch, the alliance embarked on one of the world's biggest employee communications and training programmes, involving virtually all of the 220,000 staff employed by the five member airlines. The training would ensure all the staff could deliver what the alliance brand promises. The member airlines, with their franchise and partner airlines covered in the alliance agreement, have networks that served 648 destinations in 139 countries. In 1997, the five member airlines carried 181 million passengers and 2.6 million tonnes of cargo with a fleet of 1,577 aircraft.[8][9][10]

First recruits

Finnair, Finland's largest airline and flag carrier with services to 60 destinations worldwide and a fleet of 58 aircraft, was announced as the alliance first new recruit on 9 December 1998.[11] In addition, the alliance also welcomed Iberia, Spain's flag carrier, as its second recruit on 15 February 1999.[12] Both airlines, together with Iberia's franchisee, Iberia Regional Air Nostrum, joined the alliance on 1 September 1999; added more than 50 destinations to the Oneworld network.[13]

On 19 May 1999, the alliance greeted LanChile (now known as LAN) as its newest and first recruit from the South American continent. The airline was formed in 1929 and operated some 120 flights a day to 17 destinations in Chile and 22 destinations worldwide. LanChile's two subsidiaries, LAN Express and LAN Perú, would also join the alliance.[14] Moreover, Irish carrier Aer Lingus was formally elected on board and confirmed as the ninth member of the alliance on 2 December 1999. The airline was established in 1936 and is one of the ten biggest companies in Ireland.[15] Meanwhile, faced with years of financial losses, Oneworld founding member Canadian Airlines announced in summer 1999 that it had only enough funds to operate for one more year. After a four months takeover war between Onex Corporation and Air Canada, Canadian Airlines was acquired by Air Canada on 21 December 1999 and as a consequence, it would leave the alliance.[16][17] On 1 June 2000, Aer Lingus, LanChile and its two subsidiaries joined Oneworld, while the alliance farewelled Canadian Airlines on the same day.[18]

Subsidiaries and franchises – part 1

Air Liberté, a British Airways subsidiary, was sold to French investment group Taitbout for £47 million in May 2000 and ceased to be an Oneworld affiliate member. British Airways said it had not been able to receive adequate returns on its investment since the purchase of about 86 percent of the French carrier. The airline was suffering from heavy losses, expected to £250 million, due to increased competition in the French domestic market in 1990s.[19] In spite of this, the alliance hailed the arrival of a new affiliate member when Kenyan-based Regional Air joined the alliance on 1 July 2001, following its franchising agreement with British Airways. It is the alliance's third affiliate in Africa.[20] TWA's regional carriers, which operated under the Trans World Express brand, became American Airlines and Oneworld affiliate members, as their name changed to AmericanConnection on 2 December 2001. The three airlines operating under the AmericanConnection brand are Chautauqua Airlines, Corporate Airlines and Trans States Airlines.[21]

Swiss International Air Lines

Swiss International Air Lines (Swiss) accepted an invitation to join the alliance, after signing a Memorandum of Understanding (MOU) on 23 September 2003 to establish a wide-ranging commercial agreement with British Airways. The two airlines planned joint operations between Switzerland and the United Kingdom with codesharing on Swiss' London Heathrow routes. The Swiss Travel Club, Swiss' frequent flyer programme, would be integrated into British Airways' Executive Club. British Airways would support a CHF50 million credit facility to Swiss, secured against London Heathrow's slots.[22][23] One month later, both airlines formally signed a new bilateral cooperation agreement on 22 October and began with shared operations between London Heathrow and three Switzerland cities, included Basel, Geneva and Zurich. It was later extended to all flights between Geneva and London, included London City, London Gatwick and London Heathrow airports.[24][25]

However, Swiss announced on 3 June 2004 that it had decided not to proceed with the integration of Swiss Travel Club into British Airway's Executive Club under the present conditions. The airline stated the costs involved with the integration and drawbacks outweigh the projected mid- to long-term benefits. The termination of the proposed frequent flyer programme integration meant that the bilateral commercial agreement between the two airlines could not be continued, the latter being a fundamental condition of it becoming an alliance member. Hence, Swiss was released from its commitment to join the alliance. The decision, however, did not affect Swiss' exchange of slots and the CHF50 million credit facility with British Airways.[26][27] The airline was later taken over by Lufthansa in 2005 due to heavy losses and joined Star Alliance in 2006.[28][29][30][31]

Biggest expansion so far – the recruitment drive

British Airways terminated its franchise agreement with Regional Air, the trading name for Airkenya Aviation Ltd, following Regional Air's suspension on flights operated as part of the franchise agreement in mid April 2005. This also meant the airline would no longer be a Oneworld affiliate.[32] Nevertheless, the alliance pressed ahead and embarked on one of the biggest expansions in its young history. On 17 October 2005, the alliance welcomed Royal Jordanian, its first airline from the Levant, Middle East and Gulf region. It is also the first airline accepted an invitation to join the alliance for more than five years.[33] Asia's largest airline group, Japan Airlines (JAL) announced their decision to apply to join the alliance on 25 October 2005. The airline stated their decision was in line with its corporate policy to always think and act from the customer's point of view. Since both parties share the same purpose and objectives, the Oneworld membership would be in the best interests of the airline's plans to further develop the airline and its strong commitment to provide the very best to its customers.[34] The year was rounded off with Hungarian flag carrier, Malév accepted an formal invitation to join the allinace on 22 November 2005. It followed a MOU reached between the airline and the alliance in May 2005.[35]

JAL and Oneworld exchanged a MOU on 8 February 2006, three months after JAL first indicated its intention to join the alliance. The MOU set out a framework for the remaining steps to be taken before the airline could be formally invited to join. On 5 June 2006, JAL accepted a formal letter of invitation to join the alliance and would offer Oneworld services and benefits in early 2007. Five members of the JAL Group would also join the alliance as affiliate members, these included J-Air, JAL Express, JALways, Japan Asia Airways and Japan Transocean Air.[36][37]

Subsidiaries and franchises – part 2

The alliance would further strengthen its network in Latin America when LAN's two subsidiaries, LAN Argentina and LAN Ecuador, were announced as the alliance's newest affiliate members on 31 October 2006. LAN Argentina launched passenger and cargo services in June 2005 from its home base in Buenos Aires, while LAN Ecuador launched its services in April 2003 from its home base in Guayaquil. Both airlines would officially join their sister airlines and offer alliance's services and benefits on 1 April 2007.[38][39] Additionally, Cathay Pacific newly acquired wholly owned subsidiary, Dragonair, would become an affiliate member of the alliance. Dragonair CEO Kenny Tang said: "Becoming an affiliate member of Oneworld is an exciting development for Dragonair and is another benefit to result from us joining the Cathay Pacific Group." It would officially be on board the alliance on 1 November 2007.[40][41]

Conversely, on 5 March 2007, the alliance bid farewell to one of its affiliate members and British Airways subsidiary, BA Connect. BA Connect's UK regional operations were sold to Flybe on 3 November 2006, in return for a 15 percent stake in the latter. Approximately 50 UK regional routes are affected by the sale, however, Belfast City and Southampton would remain linked to the alliance network through other British Airways and alliance members. BA Connect's operations from London City Airport and between Manchester and New York would be retained and operated by another British Airways subsidiary BA CityFlyer and the airline itself, respectively.[42][43]

Biggest expansion so far – the historic day

Oneworld completed the biggest expansion in its young history with Japan Airlines, Malév and Royal Jordanian joined as full members and offered alliance's services and benefits on 1 April 2007. Furthermore, Japan Airlines' subsidiaries J-Air, JAL Express, JALways, Japan Asia Airways and Japan Transocean Air, and LAN's subsidiaries LAN Argentina and LAN Ecuador joined the alliance as affiliate members on the same day. Together with the alliance existing members and their affiliates, Oneworld served almost 700 airports in nearly 150 countries with 9,000 daily departures; and carried around 315 million passengers with a fleet of almost 2,500 aircraft. Premium status frequent flyers from JAL Global Club, Malév Duna Club and Royal Jordanian Plus could have access to the 400 airport lounges worldwide belonging to all the member airlines. Oneworld Managing Partner John McCulloch said: "Today is a truly historic day for the Oneworld alliance, for our new member airlines and for our customers worldwide. Our recruits have enabled Oneworld to broaden its coverage in three of the world's fastest growing regions for air travel. We have added the quality and strength of more great brands to the world's leading airline alliance, and further increased the value, choice and range that we offer our Oneworld customers."[44]

On the same day, Aer Lingus voluntarily exited the alliance due to a fundamental change to its business strategy and repositioned itself as a low fares point-to-point carrier; while the alliance's strategy is the multi-sector, premium, frequent international travellers' market. However, the airline would maintain frequent flyer programme partnerships with some of the alliance members. Moreover, the airline would continue to participate in the alliance's Global Explorer round-the-world fare product.[45][46]

Subsidiaries and franchises – part 3

The alliance said farewell to its affiliate member and British Airways' franchisee BMED on 27 October 2007, following the purchase of the airline by one of British Airways UK archrival BMI.[47][48] Four days later, Oneworld greeted its latest affiliate member and Cathay Pacific wholly owned subsidiary Dragonair on board the alliance on 1 November 2007. Dragonair had the biggest network into mainland China for a non-China based carrier, with about 400 departures a week.[49]

In 2008, the alliance said goodbye to another two affiliate members as British Airways continued the strategy of reducing its UK franchises. British Airways Chief Executive Officer Willie Walsh said: "UK franchises have outlived their purpose." The first franchisee GB Airways exited the alliance on 30 March 2008, following its purchase by EasyJet. British Airways intended to start services on London Hearthrow to Faro and Malaga and from London Gatwick to Faro, Gibraltar, Ibiza, Malaga, Palma and Tunis, which were operated under the franchise. The second franchisee Loganair left the alliance on 25 October 2008, following the ending of its franchise agreement with the airline. A separate agreement for codesharing on some Loganair services replaced the previous franchise, for British Airways passengers connecting through Aberdeen, Edinburgh and Glasgow.[50][51][52]

Tenth anniversary

A round blue orb with the text "10 years" printed behind the word Oneworld as a watermark
Oneworld 10th Anniversary Logo
An American Airlines Boeing 777-200ER in new standard Oneworld livery
American Airlines Boeing 777-200ER (N791AN), in the new standard Oneworld livery, approaching to land at London Heathrow Airport

In February 2009, Oneworld celebrated its 10th anniversary with its 10 member airlines – American Airlines, British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN, Malév, Qantas and Royal Jordanian. In the past decade, membership has doubled from an initial five members to ten members now; its member airlines carried a total of 2.5 billion passengers and generated almost US$500 billion in revenue from passenger activities. Alliance fares and sales products generated US$5 billion in revenue alone, with two-thirds or almost US$3 billion would not have been generated if the alliance did not exist.[53][54]

As part of the celebration and to increase awareness of the 10-member alliance, all the alliance member airlines decorated a proportion of their aircraft fleets in a new standard Oneworld livery – around 40 aircraft in total, mainly types that fly on international routes. The alliance also unveiled a special version of its logo, featuring the text "10 years" printed behind the word Oneworld as a watermark on its round blue orb. In addition, a "10 percent off for 10 weeks to mark its 10th birthday" offer on all the alliance fare products and a competition to win two Business Class round-the-world tickets for telling what other services and benefits they would like to see the alliance offering.[53][55][56]

New recruits

On 26 May 2009, Russia's domestic airline S7 Airlines was unanimously elected on board the alliance by the 10 existing members and will offer the alliance's services and benefits in 2010. The airline has one of the most extensive networks covering Russia and the Commonwealth of Independent States (CIS) and will add 54 cities to the alliance map, with 35 of them in Russia. The airline's charter subsidiary Globus Airlines will not be covered by the alliance agreement. As a first step, S7 Airlines' network was added to the alliance's Global Explorer round-the-world fare product, offered by all the alliance and selected non-alliance members.[57]

On 10 November 2009, the alliance welcomed its latest recruit Mexicana and its subsidiaries, MexicanaClick and MexicanaLink, after the airline accepted a formal invitation to join the alliance on 9 April 2008; and added 26 destinations to the alliance map.[58] Mexicana is a former member of archrival Star Alliance. Its departure in March 2004 was the result of a decision to terminate its codeshare agreement with United Airlines and opted for bilateral agreements with Oneworld members, American Airlines and Iberia.[59][60][61]

On 23 February 2010, India's Kingfisher Airlines was lined up to join the alliance after signing a memorandum of understanding by its Chairman Vijay Mallya and Chief Executives from the alliance's 11 existing member airlines, subject to Indian regulatory approval. The airline applied to India's Ministry of Civil Aviation for authority to proceed with its membership of Oneworld. A target date for the airline to join will be confirmed once this approval is gained, which expected to start flying as part of the alliance during 2011. Kingfisher Airlines will add 58 Indian cities to the alliance map, it is already a participating airline in the alliance's Global Explorer round-the-world fare product.[62]

Member airlines

Full members and their member & non-member affiliates

Member airline[63] Country Joined Member affiliates[64] Non-member affiliates
American Airlines[A]  United States
A 1999
 United States American Eagle (including
Puerto Rico Executive Airlines)
United States AmericanConnection (operated by
United States Chautauqua Airlines)		 —
British Airways[A]  United Kingdom
B 1999
 United Kingdom BA CityFlyer
South Africa Comair
Denmark Sun-Air		 France OpenSkies
Cathay Pacific[A]  Hong Kong
C 1999
 Hong Kong Dragonair —
Finnair  Finland
E 1999
 — —
Iberia  Spain
F 1999
 Spain Iberia Regional (operated by
Spain Air Nostrum)		 Spain Vueling[E]
Japan Airlines  Japan
H 2007
 Japan J-Air
Japan JAL Express
Japan JALways
Japan Japan Transocean Air		 Japan Hokkaido Air System
Japan Japan Air Commuter
Japan Ryukyu Air Commuter
LAN  Chile
G 2000
 Argentina LAN Argentina
Ecuador LAN Ecuador
Chile LAN Express
Peru LAN Perú		 —
Malév  Hungary
I 2007
 — —
Mexicana  Mexico
K 2009
 Mexico MexicanaClick
Mexico MexicanaLink		 —
Qantas[A]  Australia
D 1999
 New Zealand Jetconnect
Australia QantasLink (operated by
Australia Airlink (National Jet)
Australia Eastern Australia Airlines &
Australia Sunstate Airlines)		 Fiji Air Pacific[B]
Australia Jetstar
Singapore Jetstar Asia[C]
Vietnam Jetstar Pacific[D]
Singapore Valuair[C]
Royal Jordanian  Jordan
J 2007
 — —

A Founding member[8]
B A partnership between Qantas (46%) and the Fiji Government[65]
C A partnership between Qantas (49%) and Singapore's Westbrook Investments Pte Ltd[66]
D A partnership between Qantas (27%), Vietnam's State Capital Investment Corporation (SCIC), Saigon Tourist and Mr Luong Hoai Nam[66]
E A partnership between Iberia (45%), Nefinsa and Inversiones Hemisferio[67]

Former members and member affiliates

Former member airline Country Joined Exited Member affiliates
Aer Lingus[B]  Ireland
B 2000
B 2007
 —
Canadian Airlines[A]  Canada
A 1999
A 2000
 Canada Calm Air
Canada Canadian North
Canada Canadian Regional Airlines
Canada Inter-Canadien

A Founding member and was acquired by Air Canada, a Star Alliance member[8][17]
B Voluntarily left the alliance due to changing business strategy[46]

Former member affiliate Country Joined Exited Member affiliate of
Air Liberté[A]  France
A 1999
A 2000
 United Kingdom British Airways
BA Connect[A]  United Kingdom
B 1999
D 2007
 United Kingdom British Airways
BMED[A]  United Kingdom
C 1999
F 2007
 United Kingdom British Airways
Corporate Airlines  United States
H 2001
E 2007
 United States American Airlines
GB Airways[A]  United Kingdom
D 1999
G 2008
 United Kingdom British Airways
Loganair[A]  United Kingdom
E 1999
H 2008
 United Kingdom British Airways
Qantas New Zealand  New Zealand
F 2000
B 2001
 Australia Qantas
Regional Air  Kenya
G 2001
C 2005
 United Kingdom British Airways
Trans States Airlines  United States
I 2001
I 2009
 United States American Airlines

A Founding member affiliate

Future members and member affiliates

A S7 Airlines Boeing 767-300ER with wheels down on final approach to land
S7 Airlines Boeing 767-300ER, will join in 2010
A Kingfisher Airlines Airbus A320-200 taxiing with buildings in the background
Kingfisher Airlines Airbus A320-200, will join in 2011
Future member airline Country Joining Affiliates
S7 Airlines  Russia
L 2010[57]
 Russia Globus Airlines
Kingfisher Airlines  India
M 2011[62]
 —

Possible future members

Oneworld has expressed its desire to recruit new member airlines while several airlines have expressed their intention to join the alliance.[68]

  • Brazil Gol Transportes Aéreos - American Airlines's chief financial officer Tom Horton said the airline is in advance talks with with a Brazilian carrier to join Oneworld.[78] The carrier would probably be Gol Airlines, which signed codeshare agreements with American Airlines and Iberia last year.[79][80]
  • Canada WestJet – On 4 November 2008, WestJet agreed with the Oneworld alliance to tailor joint corporate agreements and discounts for Canada-based companies. Seven Oneworld members are working with WestJet on the corporate-specific offering, the carriers said. While the announcement does not include codeshare agreements or broader integration, Oneworld and WestJet said they would consider linking up further.[81] Air France-KLM, part of SkyTeam, on 5 February 2009, signed a Memorandum of Understanding to provide relationship between these three airlines, and this would include codesharing services.[82] In addition, Southwest Airlines, a low-cost carrier, has executed the definitive agreement with WestJet to commence code-sharing capability in late 2009.[83]

Benefits and services

Premium status

Oneworld has three premium status levels – Ruby, Sapphire and Emerald – based on the customer's tier status in the member airline's frequent flyer programme. Emerald status is the highest level in each member's programme and all of the statuses are recognised by each of the member airlines. The premium statuses have no specific requirements of their own; membership is based solely on the frequent flyer programmes of the individual member airline. Alliance benefits are only available to passengers on scheduled flights that are both operated and marketed by a member airline.[84]

A blue orb with the word oneworld in the middle and a red disc below
Oneworld Ruby 		A blue orb with the word oneworld in the middle and a blue disc below
Oneworld Sapphire 		A blue orb with the word oneworld in the middle and a green disc below
Oneworld Emerald
American Airlines AAdvantage[85]
Gold
Platinum
Executive Platinum
British Airways Executive Club[86]
—
Silver
Gold
Premier
Cathay Pacific The Marco Polo Club[87]
Silver
Gold
Diamond
Invitation
Finnair Finnair Plus[88]
Silver
Gold
Platinum
Iberia Iberia Plus[89]
Silver
Gold
Platinum
Japan Airlines JAL Mileage Bank[90]
Crystal
Sapphire
Diamond
JAL Global Club (JGC)[91]
JGC member
JGC member
JGC Crystal
JGC Sapphire
JGC Diamond
JGC Premier
LAN LanPass[92]
Premium
Premium Silver
Comodoro
Malév Duna Club[93]
Silver
Gold
Platinum
Mexicana MexicanaGo[94]
Explore
Discover
Conquer
Qantas Qantas Frequent Flyer[95]
Silver
Gold
Platinum
Chairmans Lounge
Royal Jordanian Royal Plus[96]
Silver
Gold
Platinum

Oneworld Ruby

Oneworld Ruby status is awarded to customers who have reached the first premium level of a member airline's frequent flyer programme. The benefits of the Oneworld Ruby membership include: priority reservations waitlisting; priority airport stand-by; Business Class priority check-in; and pre-reserved preferential seating.[84]

Oneworld Sapphire

Oneworld Sapphire status is awarded to customers who have reached the second highest premium level of a member airline's frequent flyer program. The benefits of the Oneworld Sapphire membership include: priority reservations waitlisting; priority airport stand-by; Business Class priority check-in; pre-reserved preferential seating; Business Class airport lounge access; and priority boarding.[84]

Oneworld Emerald

Oneworld Emerald status is awarded to customers who have reached the highest premium level of a member airline's frequent flyer program. The benefits of the Oneworld Emerald membership include: priority reservations waitlisting; priority airport stand-by; Business and First Class priority check-in; pre-reserved preferential seating; Business and First Class airport lounge access; and priority boarding.[84]

Co-location

Co-location provides alliance customers with smoother transfers between member airlines; and better facilities than any of the member airlines could justify on their own. The alliance has combined ticket offices, check-in facilities and lounges at some 50 airports worldwide.[2]

Customer service initiatives

Interline electronic ticket

On 21 April 2005, Oneworld became the first airline alliance to enable its customers to fly throughout its members' network on electronic tickets (E-Tickets) only, with the completion of interline e-ticketing (IET) links between all its member airlines. E-Ticket made checking-in quicker and smoother as all the information is stored electronically, it cannot be lost or risk being stolen like a traditional paper ticket. In addition, E-Ticket enabled customers to access new automated features, like self-service, mobile or internet check-in.[119]

Oneworld Travel Stations and Oneworld Charging Stations

3 Apple computers, 2 with stools, installed on a white coloured stand by Oneworld
Oneworld Travel Station at Dallas/Fort Worth International Airport

On 16 September 2008, Oneworld and Lonely Planet jointly introduced Oneworld Travel Stations, interactive installations to offer guides; tips and advice on where to sleep; what to eat; where to relax; what to see and how to do business on some of the world's leading destinations, which are served by Oneworld member airlines. Any information, language guides and audio casts can be downloaded to the traveller's smartphones, laptops or other devices. In addition, Oneworld introduced Oneworld Charging Stations, freestanding units to enable travellers to recharge their laptops, mobile phones, PDAs and other similar devices for a power top-up. Both Oneworld Travel Stations and Oneworld Charging Stations are available free at selected airports in Europe. Oneworld Travel Stations won an Innovation Award 2008 from the Netherlands' Reisrevue travel trade magazine and a Silver Winner for Best Use of Technology from the US magazine Event Marketer.[120][121][122]

Oneworld Travel Library

On 3 June 2009, Oneworld introduced Oneworld Travel Library, a library service with some of the world's most popular books in audio format featuring approximately 40 titles, including fiction, business, society and travel, available in English, Dutch, French, and Italian. The audio books can be downloaded free of charge to the traveller's smartphones, laptops or other devices. Oneworld Travel Library is available at selected airports in Europe.[123]

All alliance members' aircraft bear a small Oneworld logo, 30 centimetres (12 in) in diameter, on the right of the aircraft entry door.[124]

A Japan Airlines Boeing 777-300 painted in special Oneworld livery, taxiing at New Chitose Airport
Japan Airlines Boeing 777-300 (JA8941) in special Oneworld livery at New Chitose Airport, seen in 2007
A British Airways Boeing 747-400 in new Oneworld livery parked at London Heathrow Airport
British Airways Boeing 747-400 (G-CIVP) at London Heathrow Airport

Japan Airlines – 2007 special Oneworld livery
In 2007, Japan Airlines (JAL) painted two of its Boeing 777 aircraft, a Boeing 777-200ER (JA704J) and a Boeing 777-300 (JA8941), in a special Oneworld livery to mark its entrance into the alliance. The first aircraft (JA704J) took off from JAL's main international hub Tokyo Narita International Airport as Japan Airlines Flight 441 bound for Moscow on 16 April 2007. The design featured "a huge globe in the distinctive horizon blue of Oneworld, painted on the centre of the aircraft, with a stylised motif to symbolise the convenience, comfort, value and choice available to passengers throughout the alliance's comprehensive global network".[125][126]

Standard Oneworld livery
The new standard Oneworld livery was introduced as part of the alliance's 10th anniversary celebration in February 2009. It features the alliance name in large letters that are almost 2 metres (6.6 ft) tall and the alliance logo along the side of their fuselage, against a white or a polished metal background. The name of the operating member airline will be placed in smaller lettering in a standard position at the front of the aircraft below the alliance name and logo. Each member airline will also retain its regular tailfin design.[53]

Awards and recognitions

References

  1. ^ "oneworld marks first anniversary by establishing central alliance team" (Press release). Oneworld. 1 February 2000. Retrieved 8 August 2009.
  2. ^ a b c d "An introduction to Oneworld - The alliance that revolves around you" (PDF). Oneworld. 1 February 2009. Retrieved 8 August 2009.
  3. ^ "Privacy Policy". Oneworld. Retrieved 8 August 2009.
  4. ^ "American Airlines CEO Gerard Arpey to chair oneworld" (Press release). Oneworld. 20 November 2008. Retrieved 8 August 2009.
  5. ^ "oneworld airlines agree to develop common engineering specifications as value from alliance passes US$2 billion" (Press release). Oneworld. 22 November 2002. Retrieved 14 August 2009.
  6. ^ "Oneworld at a Glance Statistics" (PDF). Oneworld. 11 November 2009. Retrieved 24 February 2010.
  7. ^ "Oneworld reports record revenues as it ends its first decade" (Press release). Oneworld. 8 June 2009. Retrieved 8 August 2009.
  8. ^ a b c "Five leading airlines to launch Oneworld global alliance" (Press release). Oneworld. 21 September 1998. Retrieved 5 August 2009.
  9. ^ "Key facts and figures about oneworld" (Press release). Oneworld. 21 September 1998. Retrieved 5 August 2009.
  10. ^ "oneworld: The alliance to serve the world takes off on February 1" (Press release). Oneworld. 25 January 1999. Retrieved 5 August 2009.
  11. ^ "Finnair to fly on board oneworld" (Press release). Oneworld. 9 December 1998. Retrieved 6 August 2009.
  12. ^ "Oneworld welcomes Iberia on board" (Press release). Oneworld. 15 February 1999. Retrieved 6 August 2009.
  13. ^ "Finnair and Iberia board Oneworld" (Press release). Oneworld. 31 August 1999. Retrieved 6 August 2009.
  14. ^ "LanChile welcomed as newest member of Oneworld" (Press release). Oneworld. 19 May 1999. Retrieved 6 August 2009.
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  29. ^ "SWISS improves EBIT by CHF 376 million" (PDF) (Press release). Swiss International Air Lines. 11 March 2005. Retrieved 7 August 2009.
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  33. ^ "Royal Jordanian to join Oneworld airline alliance" (Press release). Oneworld. 17 October 2005. Retrieved 7 August 2009.
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  35. ^ "Malév invited to join Oneworld alliance" (Press release). Oneworld. 22 November 2005. Retrieved 7 August 2009.
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  37. ^ "Japan Airlines to join oneworld alliance early next year" (Press release). Japan Airlines. 5 June 2006. Retrieved 7 August 2009.
  38. ^ "LAN Argentina and LAN Ecuador to join Oneworld" (Press release). Oneworld. 31 October 2006. Retrieved 7 August 2009.
  39. ^ "LAN Argentina and LAN Ecuador to join Oneworld on 1 April" (Press release). Oneworld. 1 March 2007. Retrieved 7 August 2009.
  40. ^ "Dragonair to Join Oneworld Global Alliance" (Press release). Dragonair. 13 December 2006. Retrieved 7 August 2009.
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  43. ^ "BA Connect UK regional network no longer part of Oneworld" (Press release). Oneworld. 5 March 2007. Retrieved 7 August 2009.
  44. ^ "oneworld becomes ten of the world's biggest and best airlines as Japan Airlines, Malév and Royal Jordanian board" (Press release). Oneworld. 1 April 2007. Retrieved 7 August 2009.
  45. ^ "Aer Lingus plans to leave oneworld" (Press release). Oneworld. 30 May 2006. Retrieved 7 August 2009.
  46. ^ a b "Aer Lingus' withdrawal date set as 1 April 2007" (Press release). Oneworld. 29 September 2006. Retrieved 7 August 2009.
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  49. ^ "China's best airline Dragonair now part of oneworld alliance" (Press release). Oneworld. 1 November 2007. Retrieved 7 August 2009.
  50. ^ "British Airways ends UK franchises" (Press release). British Airways. 25 October 2007. Retrieved 7 August 2009.
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  53. ^ a b c "Oneworld airlines renew their commitment to build on the value the alliance offers customers worldwide - including a standard Oneworld livery" (Press release). Oneworld. 3 February 2009. Retrieved 7 August 2009.
  54. ^ "oneworld airlines benefit by US$5 billion from alliance fares and sales activities alone in its first ten years" (Press release). Oneworld. 3 February 2009. Retrieved 8 August 2009.
  55. ^ "10 per cent off for 10 weeks to mark its 10th birthday - oneworld cuts prices of all its alliance fares" (Press release). Oneworld. 3 February 2009. Retrieved 8 August 2009.
  56. ^ "Tell us what you'd like oneworld to do for you - and you could win a round-the-world Business Class trip for two" (Press release). Oneworld. 3 February 2009. Retrieved 8 August 2009.
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  120. ^ "Oneworld and Lonely Planet offer travel tips for iPhone generation" (Press release). Oneworld. 16 September 2008. Retrieved 9 August 2009.
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