Jump to content

Boroline

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by FrescoBot (talk | contribs) at 18:41, 5 March 2010 (Bot: links syntax and spacing). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Boroline is an over the counter antiseptic cream sold in India. The brand was launched in 1929 in Kolkata by Gourmohan Dutta, a Bengali merchant. Over the years, the brand's popularity soared, and it became an icon of national economic self-sufficiency in a nation that was still under the British rule. It is still one of the more popular brands in India.

It is meant to be used for cuts, cracked lips, cracked nipples, rough skin, and to treat infections.[1]

It is a combination of the antiseptic boric acid, the astringent and sunscreen zinc oxide, and the emollient lanolin [3]

It is manufactured by G D Pharmaceuticals Private Limited and was created in 1929. G D Pharmaceuticals over the years introduced and successfully marketed three more popular and effective products in India:

1)Suthol - an antiseptic liquid which takes care of all skin problems.

2)Eleen - a perfumed light hair oil with the goodness of amla (Emblica officinalis) & vitamin-E.

3)Penorub - a medicated ointment which treats all sorts of aches, sprains, cramps & gives relief from arthritis.[2]

References

  1. ^ GD Pharmaceuticals Private Limited: Boroline [1]
  2. ^ Contemporary Marketing: The Changing Face of Marketing in the 21st [2]

Boroline was handed out for free to anyone who asked for it on 15 August 1947,India's Independence Day.