Gooseberry Patch
Gooseberry Patch was founded in 1984 by Vickie Hutchins and Jo Ann Martin, who were neighbors. Before starting their catalog business Martin was a first-grade teacher, and Hutchins was a flight attendant.[1]
Gooseberry Patch encourages customers to submit recipes, some of which are selected for inclusion in Gooseberry Patch recipe books.[2] Since 1992, over 150 cookbooks have been published with over 8.0 million sold.[3]
Recently new financial partners who are committed to the brand's growth, joined with the existing creative team. As a first step in this new growth strategy, Gooseberry Patch aggressively engaged in social media during late 2009. Not surprisingly, the loyal Gooseberry Patch fans responded enthusiastically. Consider the following milestones achieved over these few brief months:
Nearly 31,000 actively engaged Facebook fans Ranking in the top 4% of corporate Facebook pages Over 36,000 views of their YouTube channel Featuring both product demos & behind-the-scenes videos Over 4,500 followers on Twitter Engaging in lively interaction daily Averaging over 450 daily page views on their blog Publishing new stories 5 to 7 times weekly Over 360,000 current email subscribers Communicating weekly
To satisfy the growing customer demand, Gooseberry Patch is expanding the availability of their cookbooks through multiple channel partners. In order to focus on cookbook publishing and reduce any potential channel conflict with retail partners, the Gooseberry Patch mail-order catalog has been discontinued.
External links
References
- ^ About Us, from Gooseberrypatch.com. Accessed 2/16/2007.
- ^ "Staying Snug at Deer Park," Fort Wayne News-Sentinel, 2/13/2007. Accessed 2/17/2007.
- ^ "What's cookin': Ironwood woman has pair of recipes in new Gooseberry Patch cookbook," The Ironwood Daily Globe, 2/16/2007. Accessed 2/17/2007.
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