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New Look (company)

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New Look Retailers Ltd
Company typePrivate
IndustryRetailer
FoundedTaunton, England (1969)
FounderTom Singh
Headquarters
Weymouth, Dorset, United Kingdom
Number of locations
1,000 (2010)
Area served
United KingdomUnited Kingdom
Republic of IrelandRepublic of Ireland
BelgiumBelgium
FranceFrance
Saudi ArabiaSaudi Arabia
Emirate of DubaiDubai
KuwaitKuwait
EgyptEgypt
BahrainBahrain
United Arab EmiratesUnited Arab Emirates
NetherlandsThe Netherlands
MaltaMalta
Key people
Carl McPhail, Chief Executive
ProductsClothing Fashion
RevenueIncrease GBP £1.147 Billion[1] (2008)
Increase £179 million (2008)
Number of employees
30,000 (worldwide)
17,000 (UK)
Websitewww.newlook.co.uk

New Look is an international fashion retailer with a chain of high street shops in Britain, Belgium, France, The Netherlands, Republic of Ireland, Malta, and the United Arab Emirates.

History

New Look was founded in 1969 in Weymouth, Dorset by Tom Singh. Since then the company has rapidly expanded and now operates across a chain of over 1,000 stores internationally and a staff of over 30,000. The group had a turn over of £1,147 million in y/e 2008 with profits of £179 million.[2]

In 2008 New Look continued its expansion in the UAE and opened its largest store to date in Liverpool One Shopping Centre. In 2009, its 40th anniversary year, it opened its first store in Russia in February 2009 [3]

Private ownership

In 2004 after six years afloat the company withdrew from the stock market and was taken back to being a privately owned business by founder Tom Singh and chief executive Phil Wrigley, and private equity investors Permira, Apax Partners & Quillian Investments.

Fire Safety Conviction

On 26th April 2007, a fire occurred at a New Look branch in Oxford Street, London. The subsequent investigation revealed an extensive catalogue of failings relating to fire safety precautions and measures. The company subsequently pleaded guilty to criminal charges and on 25th November 2009, was fined a total of £400,000 with £136,052 costs.[4]


Market

The retailer's core audience is women in the 16-30 year old age bracket; however in 2001 the retailer diversified into men's clothing which has now been implemented into over 20% of the chain.

Promotions

In 2007 New Look launched its first advertising campaign for three years. The same year it used online advertising for the first time and launched its transactional website, which went live in December 2007 and currently carries womenswear, menswear, Generation 915 for teens, maternity, tall & Inspire (Sizes 18-26).

  • New Look Store - Exterior in Liverpool
    New Look Store - Exterior in Liverpool
  • New Look Store - Interior in Liverpool
    New Look Store - Interior in Liverpool
  • New Look store inside the Merrywalks shopping precinct, Stroud, Gloucestershire
    New Look store inside the Merrywalks shopping precinct, Stroud, Gloucestershire

See also

  • Top Track 100 - list of 100 largest private companies, New look is at no 32.

References

  1. ^ Sunday Times, 29-June-2008
  2. ^ Sunday Times Top Track 100, 29-June-2008
  3. ^ http://www.newlook.co.uk/navigation/corporate.aspx
  4. ^ http://www.thebigredguide.com/news/uk-high-street-firm-new-look-fined-for-serious-breaches-of-fire-safety.html

News items

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