International Automotive Design
IAD UK Ltd International Automotive Design Ltd
International Automotive Design was a British design company, based in West Sussex, England.
IAD UK Ltd was formed in 1976 by John and Yvonne Shute. Initially it was dedicated to Body and Chassis Engineering but due to the customers requirements this soon expanded to encompass everything from Styling through to small scale production.
IAD UK ltd had at its peak had a large R&D facility in Worthing West Sussex UK plus 5 overseas offices in the USA (California and Detroit), France, Spain and Germany. The US, German and Spanish offices having there own Styling studios.
It was the worlds largest R&D consultancy not only working in Automotive but also Aerospace
The English company was in competition with Ital Design, Pininfarina, Bertone. A lot of the work done by IAD was never made public keeping the high level of security that John Shute believed was the key to companies allowing him to do projects for him
Some of the companies IAD worked for were.
Mazda
Ford
GM
Renault
DAF
BAE
British Airways
Kia
Asia Motors
Yugo
Land Rover
Audi
Fiat/Alfa Romeo/Lancia
Pegaso
Subaru
Volvo
Hino
Daihatsu
Suzuki
Bova
Austin Rover
Delorean
Lotus
Tyrrell Racing
McLaren
Lincoln
Saab
JCB
Yamaha
The founder John Shute was a great entrepreneur who was a tough but shrewd businessman. He saw possibilities for
expansion in the Automotive R&D consultancy business and grabbed it.
He had a knack along with his sales team of getting projects out of a manufacturer which would often led to bigger projects later on.Overall John, who sadly died from cancer in the 90's was an enigmatic character that suffered fools badly but rewarded people who tried.
- Board Members
Mike Hyatt, Yvonne Shute, Mike Goldsmith, Peter Waters, Trevor Lacey, Guy Hudson, Godfrey Harker, J.Mason, J.Singer.
- Design Directors (over the years)
Eddie Pepall, Trevor Fiore, Alan Jackson
[1]. They specialised in car prototyping and engineering design. They were part of the Mayflower Corp. until IAD's UK HQ was sold to Daewoo Motors 1993. The other parts of the group were either disbanded or sold to other companies[2]
The Mazda MX5 was one of the projects IAD were involved in developing not only Styling for the interior in the UK but also building and engineering the prototypes in the UK prior to production in 1989.
References
- ^ Raimey, Robin-lyn (May 20, 1991), "INTERNATIONAL AUTOMOTIVE DESIGN", Automotive News, pp. PERSONNEL, Pg. 28, retrieved March 7, 2010
{{citation}}: CS1 maint: date and year (link) - ^ "INTERNATIONAL AUTOMOTIVE DESIGN", Automotive News, pp. PERSONNEL, Pg. 26, April 4, 1994, retrieved March 7, 2010
{{citation}}: CS1 maint: date and year (link)
External links
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