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MTV (Middle Eastern TV channel)

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Music Television Arabia
Ownership
OwnerMTV Networks (Viacom)

MTV Arabia is a music television channel. It is the latest addition to the MTV network and is a joint venture between MTV Networks International and Arabian Television Network part of Arab Media Group, the largest media group in the United Arab Emirates.

The channel began its initial broadcast on October 27, 2007[1], and was launched on November 17, 2007.[2]

Beginnings

Screenshot of MTV Arabia during its initial broadcast, saying: "You Are MTV Arabia"

The first mention of the project came within the coverage of MTV's 25th anniversary in 2006, and was revealed by Faisal Abbas, the media editor of the London based pan-Arab daily, Asharq Al-Awsat, which reported that MTV is "very interested in the Arab satellite channel market" and quoted Dean Possenniskie, the network's vice president and general manager for emerging markets, saying, "Hopefully [we] will be in the market in the next 24 months" but "it all depends on finding the right local partners".[3]

Akon, Ludacris, as well as Lebanese-Canadian Karl Wolf and the UAE's Desert Heat took part in the launching ceremonies of the channel in November 2007. Furthermore Karl Wolf single "Africa" became the first ever video clip broadcast on the new music station.

MTV was previously available in the region through a special deal with Showtime Arabia. The Showtime Arabia channel provided some Arabic music videos and a locally produced program called "Mashaweer".

Content

The channel aims to be a platform for the Arab youth, letting their opinions be a large factor in future programming. It will be likely that MTV Arabia will be pushing local R&B and hip hop music, which other Arab music stations like Rotana and Melody don't heavily feature says Patrick Samaha the General Manager of MTV arabia.[4]

MTV Arabia Shows

  • Hip Hop Na
  • Introducing
  • Baqabeeq
  • Banat
  • Rewes
  • Waslity
  • Amour
  • Cimena
  • MTV Weyakom
  • Na3na3

created by the general manager Patrick Samaha and team (Sam Wahab, Wassim Hamdan, Jimmy Poon, Wessam Kattan, Rasha al emam, Fatma abou assi, Alaa Akawi, Mohamed Hamed, Roula Ghalyini, Fredwreck and Qusai)

Shows taken from MTV

MTV Arabia also airs series from MTV such as:

Other channels

MTV Networks International and Arab Media Group also announced on October 16, 2007 that they were joining forces Nickelodeon to launch Nickelodeon Arabia. Through the deal, the companies claimed that Nickelodeon is the first global kids' media brand to create a free-to-air Arabic service across the region with local cultural values taken into account. VH1 Europe is also available in the Arab World

References

  1. ^ rajajang (28 October 2007). "Switch on, because 'You are MTV Arabia'". Dubai for Visitors. Retrieved 2007-11-02. Music fans witnessed history being made yesterday as the Middle East's newest channel, MTV Arabia, went on air.
  2. ^ "MTV Arabia Begins Broadcasting". Arab News. 17 November 2007. Retrieved 2007-11-20.
  3. ^ Faisal Abbas (2006-08-08). "MTV Eyes Middle East Market". Asharq Al Awsat. Retrieved October 2007. {{cite web}}: Check date values in: |accessdate= (help)
  4. ^ Ali Jaafar (2007-09-25). "MTV Arabia ready to rock Middle East". www.variety.com. Retrieved 2007-10-10.


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