Much like the Amsterdam Tournament, each team plays two matches, with three points awarded for a win, one point for a draw, and a point for every goal scored. From the 2009 edition, if teams are tied on points, goal difference and goals scored, they are ranked by the total shots on target during the tournament.
Arsenal are the current holders of the trophy; they won the tournament in both 2007 and 2009.
History
The inaugural tournament took place on 28 July and 29 July 2007 and featured the hosts, as well as reigning Serie A champions Internazionale, French side Paris Saint-Germain and Spanish outfit Valencia (having replaced German team Hamburg, who had to pull out of the tournament because of Intertoto Cup commitments).[2] Arsenal did not play against Valencia, and Inter did not play against PSG. The tournament was well attended with over 110,000 filling the Emirates Stadium across the two day tournament.
As of 2008, Emirates have since agreed to host the tournament for a further three years. The 2008 Emirates Cup participants were Real Madrid, Juventus, and Hamburg.[3]
Arsenal's Jack Wilshere was chosen as the Man of the Match in both of Arsenal's matches, whilst Andrei Arshavin picked up the Emirates Player of the Tournament award.
The sterling silver cup was made by Thomas Fattorini, whose family has produced trophies for English football since 1827. It was awarded to Arsenal, the winners of the inaugural pre-season tournament at Emirates Stadium on 29 July 2007.
"We wanted to create a design that both stood out from other international football trophies and something that a club would be proud to place in their cabinet," said Fattorini.
Emirates Stadium has very iconic, asymmetrical flowing lines across the rooftop, which motivated identical lines in the original brand identity for the stadium. The base, lip and handles of the trophy mirror these, with the Emirates logo placed firmly on the face of the cup.
Media coverage
The Emirates Cup is broadcasted by Sky Sports in the UK and Ireland, Al Jazeera Sports in the Middle East, and Gol TV in the United States. Sky Sports and Gol TV have signed a three year deal to broadcast the tournament. Although the concept was originally conceived, developed and successfully implemented (including production, sponsorship arrangement and rights distribution) by the UK division of sports marketing agency Sportfive, Arsenal awarded sports management agency Kentaro the production, sponsorship arrangement and rights distribution of the tournament in 2008.[6] Live audio broadcast is available via the Arsenal website, through their subscription based Arsenal TV online service.