Metrica
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Metrica (www.metrica.net) is a global media analysis, Media evaluation and public relations planning consultancy. Headquartered in London, the business was founded in 1993. The company works in the fields of reputation management, public relations measurement and content analysis.
The company specialises in analysing and measuring all forms of media, including broadcast, print, online and social media & CGM (Consumer Generated Media). Metrica's blog, Measurement Matters, provides insights into the fast changing media environment with information and relevant links on new techniques in PR and social media measurement.
Metrica employs over 200 staff and consultants across the globe and is retained by more than 120 organisations. It is a privately owned company.
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