Reverse graffiti
Reverse graffiti, also known as clean tagging, dust tagging, grime writing or clean advertising, is a method of creating temporary images on walls or other surfaces by removing dirt from a surface. It is often done by removing dirt/dust with the fingertip(s) from windows or other dirty surfaces, such as writing 'wash me' on a dirty vehicle. It is also used commercially as a form of guerilla advertising to reach consumers in an unconventional new way. The duration of adverts lasting in the street ranges from 8 - 16 weeks depending on the footfall intensity and weather conditions of any given advertising location.
Sustainable, eco-friendly advertising is highly visible due to its overt placement, predominantly in urban areas. Companies such as Microsoft, the BBC and Smirnoff have advertised their products in this way.[1] In this context, marketers call it, "clean advertising" and "clean graffiti". Ironically the UK pressure group Keep Britain Tidy opposes reverse graffiti.[2]
Methods and artists
The commercial use of clean advertising is growing in popularity and has been used by companies such as KIA and Puma.[citation needed] Because the work is temporary, biodegradable, and no hard materials such as ink or paper are wasted in its production, many consider reverse graffiti to be an environmentally friendly way of advertising.
There have been several instances of authorities attempting to prosecute those performing clean advertising, but prosecution has been difficult due to the temporary and non-destructive nature of the practice.[3]
References
- ^ Carter, Helen (2004-10-15). "Graffiti artist's new form of street art under fire". The Guardian. London. Retrieved 2007-07-22.
- ^ Graffiti
- ^ Morgan, Richard (2006-12-10). "NY Times article on reverse graffiti". The New York Times. Retrieved 2007-01-24.
Companies in the UK who carry out Clean Advertising in the UK and Europe include: Street Advertising Services and GreenGraffiti
External links
http://StreetAdvertisingservices.com http://picasaweb.google.co.uk/StreetAdvertisingServices photos of Reverse Graffiti Examples
- project of artist Paul "Moose" Curtis
- Artist Oliver Bienkowski draws Germanys biggest Reverse Graffiti over 1 Mile
- Artist Draws 'Clean' Graffiti from Dirty Walls
- 'Reverse Graffiti' Artist Creates Tunnel of Skulls - from Wired.com
- Scott Wade's Dirty Car Art Gallery
- Alexandre Orion reverse graffiti's tunnel
- video of Reverse Graffiti being written
- Self-produced videos by reverse graffiti artist Moose
- Paul Curtis or Moose documentary on Current TV
- Article about reverse graffiti adverts of a tennis foundation
- article about an agency making reverse graffiti adverts
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