Affinity4
| Type of business | affinity-based marketing |
|---|---|
| Available in | English |
| Headquarters | Norfolk, Va |
| Area served | non-profit organizations |
| Owner | AmeriVision Communications |
| Services | long distance, wireless, dial-up internet, dsl, motorist assistance, and more. |
| Divisions | Cross Bridge Media, Beliefnet |
| URL | http://www.affinity4.com/ |
Affinity4 is an affinity-based marketing company that assist charities, ministries, and nonprofit organizations raise funds to fulfill their missions. Affinity4 leverages activities such as making phone calls, surfing the Internet and watching TV into fundraising opportunities for nonprofit organizations. It raises funds for nonprofit organizations through direct marketing. It packages and resells products including long-distance telephone service, wireless, digital phone, DSL and Dial-Up Internet Services, DIRECTV®, Motorist Assistance Program, Online Retail, Wellness Package, and Insurance to members of the nonprofit organizations.
History
Affinity4 was founded in 1992. Stephen Halliday is the co-founder, President/CEO and Chairman of the Board. Other notable co-founders include Jay Sekulow[1] and T.D. Jakes[2]. Its first product was long distance telephone service. Affinity4 Wireless was launched in 2005 following other products and services including digital phone, Internet (dail-up and DSL), DIRECTV®, credit card, and a motorist assistance program.
In 2009, the investors behind Affinity4 launched an online video viewing channel called Cross Bridge[3].
In June 2010, BN Media, an entity that includes the investors behind Affinity4[4] and Cross Bridge purchased Beliefnet[5] [6].
Name Change
AmeriVision Communications (doing business as Affinity4) was originally founded in 1992 under the name LifeLine Communications. In April 2005, LifeLine Communications announced that it was changing its name to Affinity4 to reflect the company’s values: a belief that people can make a difference by donating a portion of every day purchases to charities, ministries, and nonprofit organizations. Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia in December of 2005.