Unmaad
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| Unmaad | |
|---|---|
| File:Unmaadoct09logo.jpg Logo of Unmaad 2009 | |
| Genre | Cultural |
| Dates | January/October |
| Location(s) | Bangalore, India |
| Attendance | 30,000 footfalls, 400 colleges |
| Patron(s) | Indian Institute of Management, Bangalore |
| Website | http://www.unmaad.com |
Unmaad is the flagship annual cultural festival of IIM Bangalore. Spanning three days of non-stop events, Unmaad draws thousands of participants from across India and features a host of events like dramatics, music performances, dances, quizzes, debates, street plays, professional concerts and the grand Unmaad fashion show. The event attracts not just students from over 400 colleges across India, but also IT professionals from all across Bangalore. Over the years, it has hosted some noteworthy performances by artists, such as Shankar Ehsaan Loy[1], KK, Kailash Kher, Lucky Ali, Strings, Jethro Tull[2][3], Indian Ocean and many others.
Etymology
Devanagari: उन्माद
Pronunciation: Unmāda
Stands for: Wildness, Hysteria, Frenzy, Mania, Insanity, Craze
History
Unmaad October '09
The cultural festival, which was held from 2-4 October saw many events culminating into a breathless crescendo of incredible performances and incessant cheering from the audience for the stage shows. Finally, when the dust had settled, Unmaad 2009 had surpassed all previous versions with an estimated footfall of over 30,000.
Unmaad 2009 has already seen great participation from corporate and colleges across the country, in the online quizzes and treasure hunt. Several outstation participants were joined by many thousands from across Bangalore to participate in events across the literary, music and arts genres. For those taking a short break from participating, or those just out to enjoy their weekend, the festival also had a bevy of workshops (including pottery and martial arts!). The dance workshop, conducted by instructors from the Shiamak Davar institute of performing arts, was completely booked within a day of it being announced.[4] The three hour session had over 30 couples dance and jive to salsa. The food courts catered to every taste bud, with US Pizza, Little Italy, Baskin Robbins and Kaati Zone feeding the hungry and tired contestants.
The events all had a global theme – with ‘The World is Bangalore’ being the theme of Unmaad this year. While the Tattoo Contest had an ‘Oriental’ theme, the Collage asked contestants to interpret how ‘the world just shrunk’. All over the fest, the Globetrotter mascot (in his various avatars) encouraged people to do better than ever. Also on the side were a few stalls created by enterprising first-years at IIM Bangalore. Created as a contest of their own, the students were challenged to generate revenue by conducting minor games to entertain people. While the students got entrepreneurial, they used their marketing knowledge to attract as many customers as possible, while making sure all their ‘Double-or-nothing’ games created a steady profit.[5]
The B-School of Rock competition, with the prize up for grabs being a deal with the recording studio of Kishan Balaji of the Bhairvi trust and a direct entry to next year’s June Rock Out, had 6 of the best bands in India do their best to outperform the rest. Judged by Lounge Piranha, and witnessed by a packed audience at the Open Air Theatre, the honours went to Chennai-based ‘Public Issue.’[6]
The highlight of the festival was undoubtedly the pro-night performance, with the entire campus moving to the football ground for the Shankar Ehsaan Loy performance. A steady influx of people soon had the crowds swelling to 4000, swaying (or jumping) to the music of ‘Wake Up Sid’ and ‘Rock On!’.[7]
Unmaad January '09
The theme for Unmaad Jan '09 was Spirit of India. It was inspired by the resilience of the spirit of India after the 26/11 terrorist attack. This Unmaad was about India, about Indians, what makes us Indian, what makes us proud residents of the nation that unites us, the culture that binds us. It celebrated the Indian childhood in the fairs, its culture in the competitions and workshops and the new India in the rock contest.
The professional show by Krishnakumar Kunnath, popularly known as K.K. was a huge crowd puller. Through his mesmerising voice, he unveiled a plethora of emotions which come out as suffering in "Tadap Tadap ke", passion in "Bardaasht", ecstasy in "Oh Humdum", pride in "Koi kahe kehta rahe", love in "Aankhon mein teri", hope in "Pal" and nostalgia in "Yaaron".
Events
The following are the major events that take place every Unmaad.
Specials
Mr. & Ms. Unmaad
Designated a special event, Mr. and Ms. UNMAAD provides a platform to showcase contestants’ personality, talents, and wits. Any number of participants can enter the contest. The competitors clear several stages of quirky eliminations, until 8 finalists (4 men and 4 women) pit their wits against the judges and the audience on the last day of UNMAAD. In the spirit of UNMAAD 09, this year’s theme was ‘The World is Not Enough!’
The Fashion Show
One of the most popular events of UNMAAD, the fashion show draws audience second only to ProNite. The young and happening crowd of Bangalore throng this event, and the dress designs flaunt the right mix of creativity and taste. Haute Couture, at UNMAAD 09, was bigger and better than its previous avatars, with models from colleges all over India walking the ramp. The finals consisted of two sequences – the ‘Free Style Accessories Round’ and the ‘Theme Round’. The winner was judged on the perfect mix of designs, compering, music and sequencing.
The Choreography Competition
Abhivyakti, the theme based dancing competition of UNMAAD 09, saw participation from several business schools. The teams executed their depictions of a theme of their choice in a time frame of ten minutes. The event was especially enjoyed by those members of the audience who were familiar with classical dance forms, while the rest were enthralled by the sheer beauty and perfection each team displayed.
Freestyle Dance Competition
This event draws an eclectic crowd and extremely talented dancers. Footloose at UNMAAD 09 saw teams performing their unique expressions of several dance forms, ranging from classical to hip hop to street. UNMAAD 09 added an element of surprise and creativity to the mix by mandating that all the teams perform a fusion round, where they were asked to choreograph a regional dance on the spot, using the music and the props provided to them by the organizers.
Business School of Rock
A unique event of its kind, BSOR provides an arena where semi professional bands perform in front of a huge audience in the Open Air Theatre. It saw participation from several well known bands such as Public Issue and No Safe Word followed by a guest performance by one of the biggest acts in Bangalore - Lounge Piranha. The head banging on stage was matched, if not surpassed by the wild audience. Original pieces were given preference over covers and judging was based on the tightness of the band, the selection of material, the individual skills of instrumentalists, and the overall effect including audience appeal and appreciation.
Literary Events
The Open Quiz
The Open Quiz is one of Unmaad’s most popular events drawing serious quizzers from colleges and corporate and also some of the best professional quizzers in the country. It tests the participants on their esoteric knowledge, logical deductions and ability to hypothesise.
J.A.M.
The JAM competition at Unmaad provides the perfect stage for fast talkers where experienced JAM masters ensure that the competition gets tougher with every round and yet, stays fun and entertaining.
Dumb Charades
The classic cultural game, ‘Dumb C’ at Unmaad has several innovative rounds that keeps the participants challenged and the audiences excited!
Potpourri
With an eclectic mix of rounds, this event targets those who think fast on their feet and speak faster. It includes events such as Block and Tackle, Pictionary, Story telling and Whose line is it anyway.
Word Games
Word games consists of several rounds of Crosswords, Whats the good word, Rebuses, Etymology, Word squares and any other game that serves to challenge the best wordsmiths!
Hindi Kavi Sammelan
Hindi Kavi Sammelan provides a stage for budding poets to express themselves. The event is designed to bring out the talent, artistry and eloquence of the participants and is conducted in Hindi.
Hindi Kavi Sammelan
The Thematic Quiz changes every year at Unmaad, depending on the year’s theme. In 2009, the quiz was designed as a Geography challenge, in keeping with the theme of “The World is Bangalore”
Performing Arts
Dramatics
Dramatics competition is a platform for the acting and directorial talent in Indian colleges. From satire to thrillers, performances from across India enthral the audience and judges from the industry.
Solo Dance
Hip Hop, Break, Classical– the genre does not matter. Performances are staged in an open air arena surrounded by an enthusiastic audience. Dancers express their soul and receive shouts for encore!
Mime Competition
The art of saying so much without saying anything at all is brought to the fore in the mime competition. Some of the finest mimers take the stage and show the world how to ‘speak without speaking’, to ‘express without articulating’ and to ‘entertain in silence’.
Movie Spoof
Art as they say is open to interpretation while movies are open to ridicule. Teams indulge in some creative lateral thinking and portray popular movies in a completely new light!
Regional Dance Competition
A competition which promises dance styles from across the world as well as displays the rich Indian heritage. In the past, teams have brought the auditorium alive with their high energy performances.
Street Play Competition
At the Unmaad Street Play competition, themes that deal with relevant social issues as well as plays for pure entertainment value are enacted.
Music Events
Antakshari
A competition for those who think they know every song ever sung! Participants pit their knowledge of Bollywood music and their vocal chords against each other in this ever-popular game.
College Rock Band Competition
Who said rock is dead?? In one of the most popular music events at Unmaad, the best college bands from across the country converge on stage to dish out a serving of window-rattling, heart-thumping, head-banging rock music.
Junk Instrument Competition
Participants make music by turning the most ordinary of household objects into bizarre musical instruments! Bucket drums, dinner plate cymbals, drinking straw whistles...anything goes! Points are given for creativity in instrument design as well as music composition.
Indian Light Music – Solo
Participants have the stage all to themselves as they try to impress the audience and the judges with their renditions of popular Indian songs.
Indian Light Music – Group
An event that gives the participants a chance to showcase their vocal and instrumental talents on stage, it never fails to whip the crowds into a frenzy as teams belt out their favourite Indian tracks.
Western Music – Solo
This is an event that focuses the limelight on the vocalist. The participant can perform any western song with the option of one accompanying instrument.
Song Spoof
This competition gives participants a chance to reinvent popular tunes with wacky and humorous lyrics. Participants are judged based on their lyrics as well as their ability to sing their compositions.
Fine Arts
Collage Making Competition
The collage competition at Unmaad is designed to test participants’ creativity, conceptualization and the ability to quite literally put pieces together on the spot.
Face Painting and Mask Making
A riot of colors on a novel canvas defines the face painting and mask making competitions. Teams express their ideas around a theme, while having fun experimenting on friends!
Comic Corner
Everyone has grown up with and laughed over comics. Comic Corner brings that out as ideas are conveyed though a cartoon strip of the popular characters we love.
Building Design Contest
This thoroughly fun event requires teams to design a building with a variety of materials. A dash of creativity and a good “foundation” is all that is required to ace it.
Tattooing
Tattooing involves expressing your ideas on a given theme through intricate designs and patterns. The range, skill and the ability of the artist to convey his thoughts through a single design are what makes tattooing an exciting event with plenty of participation.
Clay Sculpting
Clay Sculpting sees the most talented and daring people step forward to try their hands at it. Getting your hands dirty was never more rewarding!
Workshops
In addition to competitions and shows, several workshops are organized for participants every year. In Unmaad Jan '09 and Oct '09, the dance workshop was conducted by the Shiamak Davar Institute of Performaing Arts (SDIPA), with Shiamak Davar's senior most instructors and lead dancers, Leisha Rohira and Snigdha Banerjee. Other workshops include pottery, film making, theater and martial arts.[8]
Hospitality
Outstation participants wishing to avail of the accommodation facilities during Unmaad must register with the hospitality team. Registrations start about a month before Unmaad. Accommodation may be provided either inside or outside campus, depending on the availability of facilities and on completion of hospitality registration on campus and will be on a shared basis. Charges for accommodation and mess facility will be collected depending on the length of stay. The Hospitality Desk will be located right outside the student mess and will always be manned by the team.
Major Sponsors
The Students’ Cultural Committee @ IIM-B is forever involved in making life at India’s premier business school more fun than it can ever be. Be it the freshers’ fest Aarambh setting the ball rolling at the beginning of the year, the intra-college festival Umang getting the entire B crowd into a frenzy or the by-now famous all-nighter L2s.All these efforts set the pitch for the cult Unmaad, which has by now amassed a steadily increasing loyal crowd with each passing year.
Unmaad 2009 was fortunate to have partnered with some of the biggest brands in the business. Companies made a beeline for Unmaad having witnessed the amazing turnout year after year. While Unmaad saw a fair share of Indian brands like GMR , State Bank of India, Larsen & Toubro, Glitterati, Lawrence & Mayo and Sundaram Motors, there was a good measure of international participation through Lenovo, Nokia and lifestyle brand Targus, which sponsored Abhivyakti (the choreography competition).
Clothing majors like Wrangler, CharaghDin and Showoff and Flying Machine which was Style Partner distributed fashionable items as goodies and prizes. Foods major Britannia Bourbon co-sponsored the hugely popular Pronite. Flash Frames Studio was Fine arts Awards Sponsor while Tata Photon was Events Sponsor.
The event was well covered in the media courtesy Radio and TV coverage partners Radio Mirchi and Times NOW; while publicity on the net was taken care of Indiatimes.com as official News Partner. Bright Outdoors and Jagadish Tours took care of external publicity as official Outdoor Partners; Bangalore’s premier mall Forum and popular multiplex chain INOX were Mall and Multiplex Partners respectively.
The Royal Orchid, Bangalore and Jet Airways took premium care of the celebrities at Unmaad in the capacity of Hospitality and Airline Partners. Popular Bangalore eateries Little Italy, Pizza Corner, Donut Baker, Kaati Zone and US Pizza delighted the crowd with a delicious menu. Landmark, Musicworld, buzzintown.com and indianstage.in ensured ticketing for the hugely popular Shankar-Ehsaan-Loy concert. While MBA Universe was Management Portal Partner, Professional Couriers came on board as Logistics Partner.
See also
References
- ^ http://www.buzzintown.com/bangalore/event--shankar-ehsaan-loy-live/id--137630.html
- ^ http://www.hindu.com/2006/02/03/stories/2006020320890300.htm
- ^ http://ibnlive.in.com/news/jethro-tull-performs-at-iimbs-fest/4869-8.html
- ^ http://www.deccanherald.com/content/27987/campus-corner.html
- ^ http://www.mbauniverse.com/campusinner.php?id=2392
- ^ http://bangalore.citizenmatters.in/articles/view/1429-iimb--unmaad-09-bengaluru
- ^ http://lite.epaper.timesofindia.com/mobile.aspx?article=yes&pageid=2§id=edid=&edlabel=TOIBG&mydateHid=06-10-2009&pubname=Times%20of%20India%20-%20Bangalore%20-%20Times%20City&edname=&articleid=Ar00206&publabel=TOI&max=true
- ^ http://www.mybangalore.com/article/0909/iim-set-the-stage-for-unmaad-2009-.html