Tredair
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Tredair is a brand of British-made footwear produced by White & Co., a shoe design company in Northamptonshire. The company, established as a factory from 1890 to 2003 making classic men's footwear, sports footwear, cricketing shoes, utility footwear to government specification during the early 1940s, a military contract for the Australian Army, and safety footwear employing significant numbers of people at White's Shoe Works in Daventry town centre and in the village of Earl's Barton at a 1960s ex-Barker's factory on Station Road. Until 1983, when the Dr Martens brand changed ownership, they shared the work of producing Dr. Martens boots. For a short time from then until the contract expired they produced boots labelled "Dr Martens Tredair". At that time, the air-cushioned sole used felt to provide cushion, but the company took the opportunity to develop a foam filling, branching off and producing its own Tredair brand with patent number 2292878B
The company continues to design shoes, including Tredairs, with production moved to another local factory, a former cooperative, with some commercial success among American subcultures. Since Dr. Martens moved their production to China in 2003, British manufacturers like Tredair and Solovair have become more sought after.