Unmaad
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| Unmaad | |
|---|---|
| File:Unmaadoct09logo.jpg Logo of Unmaad 2009 | |
| Genre | Cultural |
| Dates | January/October |
| Location(s) | Bangalore, India |
| Attendance | 30,000 footfalls, 400 colleges |
| Patron(s) | Indian Institute of Management, Bangalore |
| Website | http://www.unmaad.com |
Unmaad is the flagship annual cultural festival of IIM Bangalore. Spanning three days of non-stop events, Unmaad draws thousands of participants from across India and features a host of events like dramatics, music performances, dances, quizzes, debates, street plays, professional concerts and the grand Unmaad fashion show. The event attracts not just students from over 400 colleges across India, but also IT professionals from all across Bangalore. Over the years, it has hosted some noteworthy performances by artists, such as Shankar Ehsaan Loy[1], KK, Kailash Kher, Lucky Ali, Strings, Jethro Tull[2][3], Indian Ocean and many others.
Etymology
Devanagari: उन्माद
Pronunciation: Unmāda
Stands for: Wildness, Hysteria, Frenzy, Mania, Insanity, Craze
History
Unmaad October '09
The cultural festival, which was held from 2-4 October saw many events culminating into a breathless crescendo of incredible performances and incessant cheering from the audience for the stage shows. Finally, when the dust had settled, Unmaad 2009 had surpassed all previous versions with an estimated footfall of over 30,000.
Unmaad 2009 has already seen great participation from corporate and colleges across the country, in the online quizzes and treasure hunt. Several outstation participants were joined by many thousands from across Bangalore to participate in events across the literary, music and arts genres. For those taking a short break from participating, or those just out to enjoy their weekend, the festival also had a bevy of workshops (including pottery and martial arts!). The dance workshop, conducted by instructors from the Shiamak Davar institute of performing arts, was completely booked within a day of it being announced.[4] The three hour session had over 30 couples dance and jive to salsa. The food courts catered to every taste bud, with US Pizza, Little Italy, Baskin Robbins and Kaati Zone feeding the hungry and tired contestants.
The events all had a global theme – with ‘The World is Bangalore’ being the theme of Unmaad this year. While the Tattoo Contest had an ‘Oriental’ theme, the Collage asked contestants to interpret how ‘the world just shrunk’. All over the fest, the Globetrotter mascot (in his various avatars) encouraged people to do better than ever. Also on the side were a few stalls created by enterprising first-years at IIM Bangalore. Created as a contest of their own, the students were challenged to generate revenue by conducting minor games to entertain people. While the students got entrepreneurial, they used their marketing knowledge to attract as many customers as possible, while making sure all their ‘Double-or-nothing’ games created a steady profit.[5]
The B-School of Rock competition, with the prize up for grabs being a deal with the recording studio of Kishan Balaji of the Bhairvi trust and a direct entry to next year’s June Rock Out, had 6 of the best bands in India do their best to outperform the rest. Judged by Lounge Piranha, and witnessed by a packed audience at the Open Air Theatre, the honours went to Chennai-based ‘Public Issue.’[6]
The highlight of the festival was undoubtedly the pro-night performance, with the entire campus moving to the football ground for the Shankar Ehsaan Loy performance. A steady influx of people soon had the crowds swelling to 4000, swaying (or jumping) to the music of ‘Wake Up Sid’ and ‘Rock On!’.[7]
Unmaad January '09
The theme for Unmaad Jan '09 was Spirit of India. It was inspired by the resilience of the spirit of India after the 26/11 terrorist attack. This Unmaad was about India, about Indians, what makes us Indian, what makes us proud residents of the nation that unites us, the culture that binds us. It celebrated the Indian childhood in the fairs, its culture in the competitions and workshops and the new India in the rock contest.
The professional show by Krishnakumar Kunnath, popularly known as K.K. was a huge crowd puller. Through his mesmerising voice, he unveiled a plethora of emotions which come out as suffering in "Tadap Tadap ke", passion in "Bardaasht", ecstasy in "Oh Humdum", pride in "Koi kahe kehta rahe", love in "Aankhon mein teri", hope in "Pal" and nostalgia in "Yaaron".
Events
The events at Unmaad provide a platform for everyone to showcase their talents. The events, spread over three days, may be categorized into the following main heads:
- Specials:These include Mr. and Ms. Unmaad, The Fashion Show, Choreography and B-School of Rock (BSOR). One of the most popular events of Unmaad, the fashion show draws audience second only to ProNite.
- Literary Events: The literary events, as the name suggests, range from quizzes and word games to JAM and dumb charades.
- Performing Arts: Solo and regional dance competitions add high energy to these events while dramatics, mime and movie spoof keep the audience enthralled.
- Music Events: With light music and western music bands from different colleges, rock competitions, song spoofs and the inclusive Antakshari, Unmaad has a wide range of music events.
- Fine Arts: Fine arts at Unmaad include collage making, face painting, clay sculpting, comics, design and tattooing contests.
Workshops
In addition to competitions and shows, several workshops are organized for participants every year. In Unmaad Jan '09 and Oct '09, the dance workshop was conducted by the Shiamak Davar Institute of Performaing Arts (SDIPA), with Shiamak Davar's senior most instructors and lead dancers, Leisha Rohira and Snigdha Banerjee. Other workshops include pottery, film making, theater and martial arts.[8]
Hospitality
Outstation participants wishing to avail of the accommodation facilities during Unmaad must register with the hospitality team. Registrations start about a month before Unmaad. Accommodation may be provided either inside or outside campus, depending on the availability of facilities and on completion of hospitality registration on campus and will be on a shared basis. Charges for accommodation and mess facility will be collected depending on the length of stay. The Hospitality Desk will be located right outside the student mess and will always be manned by the team.
Major Sponsors
The Students’ Cultural Committee @ IIM-B is forever involved in making life at India’s premier business school more fun than it can ever be. Be it the freshers’ fest Aarambh setting the ball rolling at the beginning of the year, the intra-college festival Umang getting the entire B crowd into a frenzy or the by-now famous all-nighter L2s.All these efforts set the pitch for the cult Unmaad, which has by now amassed a steadily increasing loyal crowd with each passing year.
Unmaad 2009 was fortunate to have partnered with some of the biggest brands in the business. Companies made a beeline for Unmaad having witnessed the amazing turnout year after year. While Unmaad saw a fair share of Indian brands like GMR , State Bank of India, Larsen & Toubro, Glitterati, Lawrence & Mayo and Sundaram Motors, there was a good measure of international participation through Lenovo, Nokia and lifestyle brand Targus, which sponsored Abhivyakti (the choreography competition).
Clothing majors like Wrangler, CharaghDin and Showoff and Flying Machine which was Style Partner distributed fashionable items as goodies and prizes. Foods major Britannia Bourbon co-sponsored the hugely popular Pronite. Flash Frames Studio was Fine arts Awards Sponsor while Tata Photon was Events Sponsor.
The event was well covered in the media courtesy Radio and TV coverage partners Radio Mirchi and Times NOW; while publicity on the net was taken care of Indiatimes.com as official News Partner. Bright Outdoors and Jagadish Tours took care of external publicity as official Outdoor Partners; Bangalore’s premier mall Forum and popular multiplex chain INOX were Mall and Multiplex Partners respectively.
The Royal Orchid, Bangalore and Jet Airways took premium care of the celebrities at Unmaad in the capacity of Hospitality and Airline Partners. Popular Bangalore eateries Little Italy, Pizza Corner, Donut Baker, Kaati Zone and US Pizza delighted the crowd with a delicious menu. Landmark, Musicworld, buzzintown.com and indianstage.in ensured ticketing for the hugely popular Shankar-Ehsaan-Loy concert. While MBA Universe was Management Portal Partner, Professional Couriers came on board as Logistics Partner.
See also
References
- ^ http://www.buzzintown.com/bangalore/event--shankar-ehsaan-loy-live/id--137630.html
- ^ http://www.hindu.com/2006/02/03/stories/2006020320890300.htm
- ^ http://ibnlive.in.com/news/jethro-tull-performs-at-iimbs-fest/4869-8.html
- ^ http://www.deccanherald.com/content/27987/campus-corner.html
- ^ http://www.mbauniverse.com/campusinner.php?id=2392
- ^ http://bangalore.citizenmatters.in/articles/view/1429-iimb--unmaad-09-bengaluru
- ^ http://lite.epaper.timesofindia.com/mobile.aspx?article=yes&pageid=2§id=edid=&edlabel=TOIBG&mydateHid=06-10-2009&pubname=Times%20of%20India%20-%20Bangalore%20-%20Times%20City&edname=&articleid=Ar00206&publabel=TOI&max=true
- ^ http://www.mybangalore.com/article/0909/iim-set-the-stage-for-unmaad-2009-.html