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Tata Play

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Tata Sky
Company typeJoint venture
IndustryMedia
Founded2004
Headquarters3rd Floor, Bombay Dyeing AO building, P B Marg, Worli, Mumbai, India
Area served
India
Key people
Vikram Kaushik (Managing Director and CEO)
ProductsDirect-To-Home service & Satellite Television
ParentTata Group (80%)
STAR TV (20%)
Websitehttp://www.TataSky.com http://www.TataSkyPlus.com

Tata Sky is a DTH satellite television provider in India, using MPEG-2 digital compression technology, transmitting using INSAT 4A at 83.0°E.[1]

History

It is a joint venture between the Tata Group, that owns 80% and STAR Group that owns a 20% stake.[2] Tata Sky was incorporated in 2004 but was launched only in 2006. It currently offers close to 264 channels (As of August 2010) and some interactive ones; this count includes some numbers off HD channels offered by Tata Sky (as Tata Sky - HD) and interactive services also.

The company uses the Sky brand owned by British Sky Broadcasting.[3]

In October 2008, Tata Sky announced launching of DVR service Tata Sky+ which allowed 90 hours of recording in a MPEG-4 compatible Set Top Box. The remote is provided with playback control keys and is being sold with special offers for existing suscribers.

In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. This has diluted Tata's stake in the venture to 75%.

STAR’s parent company, News Corporation, owns an International group of DTH businesses that include Sky Italia in Italy and Foxtel in Australia.

Tata Sky+

Tata Sky+ is a premium set-top box-cum-Personal Video Recorder or even known as DVR Digital Video Recorder that allows recording up to 130 hours of live TV, recording one programme while watching another, pause, fast-forward and rewind a live telecast and review a TV programme. Also Tata Sky+ provides service using MPEG-4 digital compression technology.

Tata Sky HD

Tata Sky HD was launched on June 14, 2010, and has channels in their native resolution of 1080i or 720p. The STB is compatible with 5.1 CH surround sound as well. The service currently offers four HD channels - National Geographic Channel HD, Discovery HD, Showcase HD (Pay Per View) & Star Plus HD. More channels such as Star Movies HD and other popular sports channels in HD format are expected to be added soon.

Certifications and Honours

ISO 27001:2005 accreditation

In March 2009, Tata Sky, became the first Indian direct-to-home (DTH) service provider to be awarded the ISO 27001:2005 accreditation, the benchmark for information security [citation needed]. ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS). The assessment for the certification was conducted by Intertek Systems Certification, the management systems business unit of Intertek Group. This certification confirms that every transaction carried out through Tata Sky’s IT systems are highly secure.

SUPERBRAND 2009 – 2010

Tata Sky was selected as a SUPER BRAND for the year 2009-2010 by an independent and voluntary council of experts known as Superbrands Council. It is the only Indian DTH to have won this distinction [citation needed].

See also

References

  1. ^ "Tata Sky on Insat 4A". LyngSat. Retrieved 2008-08-10.
  2. ^ "Tata Sky". Retrieved 2008-08-10.
  3. ^ "Tata Sky Corporate Info". Retrieved 2008-08-10.


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