Affinity4
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| Type of business | affinity-based marketing |
|---|---|
| Available in | English |
| Headquarters | Norfolk, Va |
| Area served | non-profit organizations |
| Owner | AmeriVision Communications |
| Key people | Stephen D. Halliday,CEO and Chairman, David Bingham, COO, Jay A. Sekulow, Bishop T.D. Jakes, Joseph R. Gregory, Dalton Lott, Curtis Wallace |
| Services | long distance, wireless, dial-up internet, dsl, motorist assistance, and more. |
| Divisions | Cross Bridge Media, Beliefnet |
| URL | http://www.affinity4.com/ |
Affinity4 is an American for-profit company that raises funds for non-profit organizations through direct marketing. Based in Norfolk, Virginia, Affinity4 has raised over $76 million for charities and ministries such as Feed the Children, Promise Keepers, and the American Center for Law & Justice.
History
Affinity4 was founded in 1992. Stephen Halliday is the co-founder, President/CEO and Chairman of the Board. Other notable co-founders include Jay Sekulow[1] and T.D. Jakes[2]. Its first product was long distance telephone service. Affinity4 Wireless was launched in 2005 following other products and services including digital phone, Internet (dail-up and DSL), DIRECTV®, credit card, and a motorist assistance program.
In 2009, the investors behind Affinity4 launched an online video viewing channel called Cross Bridge[3].
In June 2010, BN Media, an entity that includes the investors behind Affinity4[4] and Cross Bridge purchased Beliefnet[5] [6]which will have a separate advisory board[7].
Name Change
AmeriVision Communications (doing business as Affinity4) was originally founded in 1992 under the name LifeLine Communications. In April 2005, LifeLine Communications announced that it was changing its name to Affinity4 to reflect the company’s values: a belief that people can make a difference by donating a portion of every day purchases to charities, ministries, and nonprofit organizations[8]. Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia in December of 2005.
Reference
- ^ Jay Sekulow profile
- ^ T.D.Jakes profile
- ^ Cross Bridge
- ^ Affinity4
- ^ "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire. June 25, 2010.
- ^ "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times. July 2, 2010.
- ^ "The Evangelical Connection to Beliefnet's Sale". Christianity Today. July 2, 2010.
- ^ "Company delivers cash for charities". Virginia Business. July 29, 2009.