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Olcay Gulsen

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File:OlcayGulsen 1.jpg
Photograph depicting Gulsen (made by herself)

Olcay Gulsen, also known as OJ Gulsen, (born 20th July, 1980, Waalwijk, the Netherlands) is a Dutch fashion designer and owner of the SuperTrash fashion label.

Career

In 2002, Olcay Gulsen graduated from her Human Resource course. After graduation she moved to Amsterdam to start her first company, a HRM agency called Chill Agency, at the age of 21.[1] She went on to start her second company named 2Stepzahead, importing international fashion brands. This gave her the opportunity to take on her third and biggest project to date: a fashion brand named SuperTrash. Starting with the licences for the European market, Gulsen made a thriving business by creating a wide-spread brand awareness and an extensive network of Supertrash retailers. Wanting to expand Supertrash even further, Olcay took over the whole brand in 2009. Gulsen is known and appreciated for her out of the box mentality, creating big brand awareness by using social media and collaborations with other brands. In 2010, Supertrash is sold in 24 countries in Europa and America.[2]

Philips asked Gulsen to be the face of their new 'Talking Fashion Is Knowing Your Coffee' Campaign.[3] At the launch of their new coffee machine 'Senseo Quadrante', two Dutch companies teamed up and worked together making a successful launch during Amsterdam International Fashion Week.[4]

In 2010, Dutch beer brewer Bavaria, approached Gulsen to help them with their campaign for the 2010 soccer world cup.[5] Their idea for Gulsen was to design a dress for the Dutch women supporters. The little orange dress made international headlines, when some of the Bavaria promotion team members were arrested by the FiFa. After the match Holland – Denmark the girls were arrested for ambush marketing since Bavaria wasn’t an official sponsor for the world cup.

Media

Dutch Magazine 'Jackie' named Gulsen 'fashion entrepreneur of the year' in 2008[citation needed] and in the same year she was listed in Quote magazine as 'Business Babe of the year'.[citation needed] Gulsen was nominated for the first edition of the Amsterdam Business award in 2010,[6] a title she was said to have won for her "refreshing entrepreneurship and booming growth she made in the year 2009 - 2010". In 2010 she was rumored to be dating Scott Disick when Intouch Magazine named Gulsen "the other woman". Gulsen said the rumors where untrue and hurtful. In August 2010, Gulsen announced on the Dutch tv show, 'Shownieuws', that she and Crystal Palace soccer player Edgar Davids, were engaged.[7]

References

  1. ^ "Elsevier Dossier - Olcay Gulsen". Elsevier. 8 July 2009. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ "Toshiba TEC en K3 leveren geïntegreerde Retail Oplossing". Emerce. 29 June 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ "SuperTrash en Philips ontmoeten elkaar op catwalk tijdens AIFW". Philips. 15 July 2009. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ "Fashionshow Supertrash - Senseo Quadrante". Youtube. 17 August 2009. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ "Bavaria en SuperTrash maken WK jurk". Nu.nl. 23 April 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ "Olcay Gulsen (Supertrash) winnaar van de Amsterdam Business Award 2010". Youtube. 23 May 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ "Olcay Gulsen en Edgar Davids gaan trouwen". Shownieuws. 16 August 2010. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)

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