Display window
A display window (most commonly called shop window (British English) or store window (American English)) is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. Usually, the term refers to larger windows in the front façade of the shop. Display windows at boutiques usually have dressed-up mannequins in them.
Putting a window display of merchandise in a store’s window is called "window dressing", which is also used to describe the items displayed themselves. As a figure of speech, "window dressing" means something done to make a better impression, and sometimes implies propaganda or promotional strategy. [1]
The store window is an opportunity for retailers to capture an audience and can be used as a tactic to increase traffic within the store. One strategy used by many retailers is to tell "stories" with the product on display. This educates customers on the offering and allows customers to “discover", creating a retail experience. The window becomes the title, then the store unfolds the chapters by carrying the window message to key customer touch points in the store. The display windows are only the beginning of a visual merchandising strategy that creates a brand impression on customers. [2]
See also
References
- Notes
- ^ Pearsall, Judy (2002). Concise Oxford English Dictionary. New York: Oxford University Press, Inc.
- ^ http://www.faithbartrugdesign.com/how-to-get-maximum-impact-for/
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